Report Summary
Research fields: business intelligence
Vendors involved: ORACLE, SAP, SAS, Sybase, Microsoft, Fenet, Hinge etc.
Report Highlights
In 2007, China business intelligence (BI) software market grew 25.3% from 2006. That marks a slowdown, mainly because users have become rational after the upsurge of promotion in 2004-2006 faded away. Now, they purchase BI products and services for rapid decision-making, precision marketing, cost reduction and profit improvement. They gradually become business-driven, attaching great importance to ROI.
In 2007, business intelligence showed a dumbbell-shaped application structure in the China market, with mature-type application and cultivation-type application taking up major market shares. Based on abundant and regular historical data assets, mature-type application mainly caters to high-end demand, such as data analysis and data mining, largely in industries with advanced IT application, such as telecom and finance. Cultivation-type application is mainly for the manufacturing, commercial distribution and some users from the energy and government sectors, with poor BI application foundation and incomplete and irregular historical data assets. In these sectors, structured data coexist with non-structured data, and data islands can widely been seen.
In the face of changes and challenges of competition and the market, This Consulting releases 2007-2008 Annual Report on China's BI Software Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:
& Deep and accurate market research data: On the basis of in-depth research of leading vendors' product lines, the report depicts changes in the market from the angle of regional structure, vertical structure and parallel structure.
& All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, This Consulting leverages its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
& Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts correlation analysis with related industry links, to present valuable trend analysis and quantitative forecast result.
Report Outline
I. Overview of the Global BI Software Market in 2007
(I) Market Size & Growth
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Asia-Pacific
II. Overview of China's BI Software Market in 2007
(I) Market Size & Growth
(II) Basic Characteristics
(III) Market Structure
1. Product Structure
2. Regional Structure
3. Vertical Structure
4. Parallel Structure
5. Channel Structure
(IV) Brand Market Shares, 2006-2007
III. Forecast of China's BI Software Market, 2008-2012
(I) Size Forecast
(II) Structure Forecast
1. Product Structure
2. Regional Structure
3. Vertical Structure
4. Parallel Structure
5. Channel Structure
IV. Development Trend of China's BI Software Market, 2008-2012
(I) Product Technology
(II) Price
(III) Channels
(IV) Service
V. Factors Affecting the Market
(I) Impetuses
(II) Obstacles
VI. Competition Situation in China's BI Software Market in 2007
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Vendor 1
2. Vendor 2
3. ...
VII. User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchasing Channels
(VI) Service Experiences
VIII. Recommendations from This Consulting
List of Tables
Size & Growth Rate of China's BI Software Market, 2005-2007
Size & Growth Rate of the Regional Segments of China's BI Software Market, 2006-2007
Size & Growth Rate of the Vertical Segments of China's BI Software Market, 2006-2007
Size & Growth Rate of the Parallel Segments of China's BI Software Market, 2006-2007
Brand Structure of China's BI Software Market, 2006-2007
Forecast of the Size of China's BI Software Market, 2008-2012
...
List of Figures
Size & Growth Rate of China's BI Software Market, 2005-2007
Size of the Product Segments of China's BI Software Market in 2007
Product Structure of China's BI Software Market in 2007
Size & Growth of the Vertical Segments of China's BI Software Market, 2006-2007
Vertical Structure of China's BI Software Market in 2007
Size & Growth of the Parallel Segments of China's BI Software Market, 2006-2007
Brand Structure of China's BI Software Market in 2007
...
