Report Highlights
In 2008, China's Internet market is extraordinary. Olympic Games' successful hold brings more opportunities for China's Internet enterprises; meanwhile, enterprises fully show their strengths. Portal websites, search engine and network games continue to lead the market. SNS and network video have become capital market's new focus. E-commerce enterprises have accelerated the market layout, China's Internet presents rapid development trend.
However, optimistic trend encounters severe winter at the end of 2008. Global financial crisis will bring negative impact on Internet enterprises, which depend on capital market. Because of many SMEs' collapse, search engine's credit crisis, China's Internet market faces test.
With regard to market structure and future trend, user penetration's gradual improvement, e-commerce's rapid development and 3G start bring opportunities to mobile Internet and provide sufficient development force for China's Internet market.
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's Internet Market (General Report), which helps vendors, investors and industry chain grasp more accurately the pulse of the market and in combing the development track of application value:
* The report compares the present situation of the Internet industry in advanced countries and regions around the world, to grasp the industry's internationalization characteristics, and analyzes the advantages and disadvantages of China's Internet industry.
* It examines the environment of China's Internet industry and the industry's current condition and prominent features, and probes the essence of its development.
* The report refines major manufacturers' performances in 2008, sums up enterprises' failure and success from the angles of market shares, competition pattern and strategies and comments market leading elements.
* Presenting in-depth quantitative forecast of the market, the report conducts modeling regression and expert verification for the overall market, and presents valuable trend analysis and quantitative forecast result.
* On the basis of sufficient investigations on consumers, the report reveals consumer behavior characteristics in China's Internet market from the angles of basic attributes, consumption habits and potential demands so as to help enterprises' to set down targeted product and marketing strategies.
