Report Highlights

In 2008, affected by international financial situation, China's economic growth has fallbacks in consecutive five quarters, but investment institutions hold optimistic attitudes to China's e-commerce market. The market also keeps steady growth momentum. E-commerce became a crucial factor for enterprises in getting in line with international practices and boosting competitiveness. E-commerce is penetrating industries. The convergence of e-commerce and search is drawing wide attention.

With regard to the whole market, giant service providers adopted different trading models, thereby lifting the boundary lines between B2B, B2C and C2C. Convergence became the theme of the e-commerce market in 2007. In the field of B2B, Alibaba beefed up its competitive edge and became the clear market leader; in the field of B2C, vendors were still curbed by logistics, payment and consumer trust factors, and the market was slack; in the field of C2C, eBay/EachNet was defeated by Taobao, and basically got out of the first echelon. In 2008, industry e-commerce experienced rapid development, and a number of competitive excellent e-commerce platforms emerged in the fields of chemical, textile, real estate and insurance. In 2008, deep competition only starts in the e-commerce market.

In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's E-Commerce Market, which helps vendors, investors and industry chain grasp more accurately the market's pulse and comb more deeply the development track of application value:

* Backed by full and accurate market description data, the report depicts changes in product structure, price brackets, regional structure, vertical structure, parallel structure, and channels, and discerns the market's development trend.
* It sums up leading brands' performance in 2008 in the dimension of market shares, competition situation and competitive strategies, and reviews the makings of leading players in the marketplace.
* Deep and quantitative forecasts: Through modeling regression and expert verification in the overall market and market segments, the report presents valuable trend analysis and quantitative result.
* Moreover, the report provides multidimensional analysis of the impetuses and obstacles for market segments, and user requirements.