Report Highlights
In 2008, e-commerce application by SMBs continued to propel the development of China's SMB e-commerce market. As e-commerce evolves from information release to integrated application, application demand is growing rapidly. E-commerce delivers increasingly notable benefits for SMBs. In the face of global financial crisis, how to use e-commerce platform to improve competitiveness and enlarge influence is critical for SMEs.
With regard to market segments, third-party platforms, solution providers and SMBs' own platforms have all experienced significant development. Third-party platforms are still in the dominant position, while SMBs' own platforms are developing rapidly. In addition, as SMBs have more flexible business portfolio, and demand for e-commerce evolves fast, changes will take place in e-commerce model, the composition of users' industries and regional market structure...
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's SMB E-Commerce Market, which helps vendors, investors and industry chain grasp more accurately the market's pulse and comb more deeply the development track of application value:
* Backed by full and accurate market description data, the report depicts changes in service models, regional structure, and promotion methods, and discerns the market's development trend.
* It sums up leading brands' performance in 2008 in the dimension of market segments, competition situation and competitive strategies, and reviews the makings of leading players in the marketplace.
* Deep and quantitative forecasts: Through modeling regression and expert verification in the overall market and market segments, the report presents valuable trend analysis and quantitative result.
* Moreover, the report provides multidimensional analysis of the impetuses and obstacles for market segments, and user requirements.
