Report Highlights
In 2008, affected by global economic environment, China's IT market faces great impact although notebook computer market also faces impact, its growth still leads computer market, which becomes one of a few fields with rapid growth. With profit's continuous drop and brand competition's ration, the growth rate of average sales price (ASP) slowing down, major manufacturers pay more attention to attract consumers' attention with products and services, stimulate users' demands through innovating products. Market operation mode has transferred from direct price impact to user demands-oriented.
As for product, with Intel Centrino2's launch, notebook computer products' innovation has started. The products adjust hardware configuration, Imprint; their appearance sizes cover from 4.5'' to 20''. Besides, manufacturers also pay more attention to contents and services; create new style through entertainment content and learning software.
In the face of changes and challenges in competition and the market, we release 2008-2009 Annual Report on China's Notebook Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's pulse and in combing the development track of application value:
* Deep and accurate market research data: On the basis of deep research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price segments, regions and provinces, cities, vertical and parallel segments, and distribution channels.
* All-round and profound market competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competition strategy and SWOT analysis, we leverage its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts correlation analysis with related industry links, to present valuable trend analysis and quantitative forecast result.
