Report Highlights
In 2008, China's ultra mobile notebook computer market has flourishing development, user demands continuously increase, and product patterns are increasingly diversified. Upstream manufacturers' vigorous promotion attracts major PC manufacturers' follow-up, the competition in this market is heating up, and the price war quietly starts.
As for product structure, with mobile Internet application's increasingly popular, mobile has become a kind of new IT application fashions. Netbook has been favored by consumers, which considers low price and portable as key words; new products are continuously released. Based on legerity, portable and powerful network functions, MID becomes ultra mobile notebook computer market's new highlight; in contrast, because of expensive price and narrow audience, UMPC's prospect is not favorable...
In the face of changes and challenges in competition and the market, we release 2008-2009 Annual Report on China's Ultra Mobile Notebook Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's pulse and in combing the development track of application value:
* Deep and accurate market research data: On the basis of deep research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price segments, regions and provinces, cities, vertical and parallel segments, and distribution channels
* All-round and profound market competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competition strategy and SWOT analysis, we leverage its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts correlation analysis with related industry links, to present valuable trend analysis and quantitative forecast result.
