Report Summary

Research fields: desktop PC, business desktop PC, consumer desktop PC

Vendors involved: Lenovo, Founder, Tongfang, Dell, HP, TCL, Great Wall, Haier, Langchao, Acer, Unisplendour, etc.

Report Highlights

In 2007, China's projector market experienced fast growth amid fierce competition. Average selling price kept falling, which can be ascribable to the development of new projector technology and cost control by vendors. In addition to the established projector vendors, reputable brands such as Changhong, Haier, Acer and Samsung have also entered China's projector market in 2007, further intensifying market competition. The market will face a new round of consolidation.

Unique color matching technology of DLP projectors, dust prevention technology of education projectors, and short zoom technology of projectors become key words in this area. Dustproof, windproof and antitheft education projectors, portable business projector, and high-definition home projectors emerged. With the downsizing of sales channels, vendors re-forged partnership with channel distributors. The projector market gave people many surprises in 2007.

In the face of changes and challenges of competition and market, This Consulting releases 2007-2008 Annual Report on China's Projector Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:

&   Deep and accurate market research data: On the basis of in-depth research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price segments, regions and provinces, cities, vertical and parallel segments, and distribution channels.

&   All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, This Consulting leverages its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.

&   Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, to present valuable trend analysis and quantitative forecast result.

Report Outline

I.     Overview of the Global Projector Market in 2007

 (I)     Market Size & Growth
     1.     Market Size & Growth in 2007
     2.     New Technology Application
 (II)     Basic Characteristics
 (III)     Major Countries & Regions
     1.     USA
     2.     Japan
     3.     Taiwan

II.     Overview of China's Projector Market in 2007

 (I)     Market Size & Growth
     1.     Market Size & Growth, 2005-2007
     2.     Price Trend
 (II)     Basic Characteristics
 (III)     Market Structure
     1.     Product Structure
     2.     Price Structure
     3.     Regional Structure
     4.     Vertical Structure
     5.     Parallel Structure
     6.     Channel Structure
 (IV)     Brand Market Shares
     1.     Overall Market Shares, 2006-2007
     2.     Sales of Price Segments in 2007
     3.     Regional Market Shares in 2007
     4.     Vertical Market Shares in 2007
     5.     Parallel Market Shares in 2007

III.     Forecast of China's Projector Market, 2008-2012

 (I)     Size Forecast
 (II)     Structure Forecast
     1.     Product Structure
     2.     Price Structure
     3.     Regional Structure
     4.     Vertical Structure
     5.     Parallel Structure
     6.     Channel Structure

IV.     Development Trend of China's Projector Market, 2008-2012

 (I)     Product Technology
 (II)     Price
 (III)     Channels
 (IV)     Service

V.     Study of Market Segments

 (I)     LCD
     1.     Competition Situation
     2.     Impetuses
     3.     Obstacles
 (II)     DLP
     1.     Competition Situation
     2.     Impetuses
     3.     Obstacles

VI.     Competition Situation in China's Projector Market

 (I)     Overall Competition Situation
     1.     Competition between Existing Vendors
     2.     Potential Entrants & Substitute Products
 (II)     Leading Vendors' Competition Strategies & SWOT Analysis
     1.     Epson
     2.    ..

VII.     User Requirements Study

 (I)     Brand Preference
 (II)     Product Functions
 (III)     Price Expectations
 (IV)     Sales Promotion
 (V)     Purchasing Channels
 (VI)     Service Experiences

VIII.     Recommendations from This Consulting
 
List of Tables

Size of China's Projector Market, 2005-2007
Size of China's Projector Market, Q1-Q4 2007
Distribution of Price Brackets in China's Projector Products in 2007
Sales Volume in the Vertical Segments of China's Projector Market in 2007
Sales Revenue in the Vertical Segments of China's Projector Market in 2007
Sales Volume in the Parallel Segments of China's Projector Market in 2007
Sales Revenue in the Parallel Segments of China's Projector Market in 2007
Sales Volume in the Regional Segments of China's Projector Market in 2007
...
 
List of Figures

Size of the Global Projector Market, 2005-2007
Growth of the America's Projector Market, 2005-2007
Growth of the Japan's Projector Market, 2005-2007
Growth of Taiwan's Projector Market, 2005-2007
Size & Growth of China's Projector Market, 2005-2007
Growth of Sales Volume in China's Projector Market, Q1-Q4 2007
Growth of Sales Revenue in China's Projector Market, Q1-Q4 2007
...


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