Report Summary

Research fields: fax machine

Vendors involved: Panasonic, Canon, Samsung, Brother, Sharp, etc.

Report Highlights

China's fax machine market experienced turbulence in 2007. Under the impact of MFP and due to numerous other factors, average selling price (ASP) keeps falling. As a result, profit margin is getting thinner and thinner, and the market shrinks further. In light of their own strengths and drawbacks, vendors revamp product strategy, pricing strategy and marketing strategy, to keep improving the quality of service and stay competitive.

In the overall market, the share of thermal paper fax machines continues to reduce, while that of plain paper fax machine has expanded. Enhanced functionality and price reduction become potential impetus for the growth of sales volume. Brand concentration is rising...

In the face of changes and challenges of competition and market, This Consulting releases 2007-2008 Annual Report on China's Fax Machine Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:

&   Deep and accurate market research data: On the basis of in-depth research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price segments, regions and provinces, cities, vertical and parallel segments, and distribution channels.

&   All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, This Consulting leverages its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.

&   Scientific and complete forecasts: Through regression modeling and expert verification in the overall market and market segments, it conducts analysis of related industry links, to present valuable trend analysis and the quantitative forecast result.

Report Outline

I.     Overview of the Global Fax Machine Market in 2007

 (I)     Market Size & Growth
     1.     Market Size & Growth in 2007
     2.     New Technology Application
 (II)     Basic Characteristics
 (III)     Major Countries & Regions
     1.     USA
     2.     Europe
     3.     Japan
     4.     Asia-Pacific

II.     Overview of China's Fax Machine Market in 2007

 (I)     Market Size & Growth
     1.     Market Size & Growth, 2005-2007
     2.     Price Trend
 (II)     Basic Characteristics
 (III)     Market Structure
     1.     Product Structure
     2.     Price Structure
     3.     Provincial Structure
     4.     City Level Structure
     5.     Vertical Structure
     6.     Parallel Structure
     7.     Channel Structure
 (IV)     Brand Market Shares
     1.     Overall Market Shares, 2006-2007
     2.     Sales of Price Segments in 2007
     3.     Regional Market Shares in 2007
     4.     Vertical Market Shares in 2007
     5.     Parallel Market Shares in 2007

III.     Forecast of China's Fax Machine Market, 2008-2012

 (I)     Size Forecast
 (II)     Structure Forecast
     1.     Product Structure
     2.     Price Structure
     3.     Regional Structure
     4.     City Level Structure
     5.     Vertical Structure
     6.     Parallel Structure
     7.     Channel Structure

IV.     Trend of China's Fax Machine Market, 2008-2012

 (I)     Product Technology
 (II)     Price
 (III)     Channels
 (IV)     Service

V.     Study of Market Segments

 (I)     Enterprise User Market
     1.     Competition Situation
     2.     Impetuses
     3.     Obstacles
 (II)     Government Market
     1.     Competition Situation
     2.     Impetuses
     3.     Obstacles
 (III)     Education Market
     1.     Competition Situation
     2.     Impetuses
     3.     Obstacles

VI.     Competition Situation in China's Fax Machine Market

 (I)     Overall Competition Situation
     1.     Competition between Existing Vendors
     2.     Potential Entrants & Substitute Products
 (II)     Leading Vendors' Competition Strategies & SWOT Analysis
     1.     Panasonic
     2.     Brother
     3.    ..

VII.     User Requirements Study

 (I)     Brand Preference
 (II)     Product Functions
 (III)     Price Expectations
 (IV)     Sales Promotion
 (V)     Purchasing Channels
 (VI)     Service Experiences

VIII.     Recommendations from This Consulting
 
List of Tables
 
Size & Growth of China's Fax Machine Market, 2005-2007
Distribution of Price Brackets in China's Fax Machine Market in 2007
Sales Volume in the Vertical Segments of China's Fax Machine Market in 2007
Sales Volume in the Parallel Segments of China's Fax Machine Market in 2007
Sales Volume in the Regional Segments of China's Fax Machine Market in 2007
...
 
List of Figures
 
Size of the Global Fax Machine Market, 2005-2007
Growth of the America's Fax Machine Market, 2005-2007
Growth of the Japan's Fax Machine Market, 2005-2007
Growth of the Europe's Fax Machine Market, 2005-2007
Growth of the Asia-Pacific Fax Machine Market, 2005-2007
Size & Growth of China's Fax Machine Market, 2005-2007
...
¡¡