Report Summary

Research fields: copier, digital copier, color copier

Vendors involved: Canon, Toshiba, Sharp, Konica Minolta, Panasonic, Ricoh, etc.

Report Highlights

In 2007, China's copier market experienced recovery. With fast development, digital multifunction copier draws growing attention from consumers. With the evolution of technological innovation, changes in business models, reduction in average selling price, and the fast growth of SMBs' demand, a new round of replacement of copier products started. While rolling out new products, vendors promote the notion of ¡°green¡± office, improve service system, and guide consumer demand, propelling the growth of sales in the overall market.

With the penetration and evolution of the Internet and changes in office environment, consumers favor multifunctional digital copiers that support Web services. In comparison, the analog copier market has shrunk; only several leading vendors retain some models.

In the face of changes and challenges of competition and market, This Consulting releases 2007-2008 Annual Report on China's Copier Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:

&   Deep and accurate market research data: On the basis of in-depth research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price segments, regions and provinces, cities, vertical and parallel segments, and distribution channels.

&   All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, This Consulting leverages its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.

&   Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, to present valuable trend analysis and quantitative forecast result.

Report Outline

I.     Overview of the Global Copier Market in 2007

 (I)     Market Size & Growth
     1.     Market Size & Growth in 2007
     2.     New Technology Application
 (II)     Basic Characteristics
 (III)     Major Countries & Regions
     1.     USA
     2.     Europe
     3.     Japan
     4.     Asia-Pacific

II.     Overview of China's Copier Market in 2007

 (I)     Market Size & Growth
     1.     Size & Growth, 2003-2007
     2.     Price Trend
 (II)     Basic Characteristics
 (III)     Market Structure
     1.     Product Structure
     2.     Price Structure
     3.     City Level Structure
     4.     Vertical Structure
     5.     Parallel Structure
     6.     Channel Structure
 (IV)     Brand Market Shares
     1.     Overall Market Shares, 2006-2007
     2.     Sales of Price Segments in 2007
     3.     Regional Market Shares in 2007
     4.     Vertical Market Shares in 2007
     5.     Parallel Market Shares in 2007

III.     Forecast of China's Copier Market, 2008-2012

 (I)     Size Forecast
 (II)     Structure Forecast
     1.     Product Structure
     2.     Price Structure
     3.     Regional Structure
     4.     City Level Structure
     5.     Vertical Structure
     6.     Parallel Structure
     7.     Channel Structure

IV.     Development Trend of China's Copier Market

 (I)     Product Technology
 (II)     Price
 (III)     Channels
 (IV)     Service

V.     Study of Market Segments

 (I)     Single-Function Copier
     1.     Competition Situation
     2.     Impetuses
     3.     Obstacles
 (II)     Digital Multifunction Copier
     1.     Competition Situation
     2.     Impetuses
     3.     Obstacles

VI.     Competition Situation in China's Copier Market

 (I)     Overall Competition Situation
     1.     Competition between Existing Vendors
     2.     Potential Entrants & Substitute Products
 (II)     Leading Vendors' Competition Strategies & SWOT Analysis
     1.     Canon
     2.     Toshiba
     3.    ..

VII.     User Requirements Study

 (I)     Brand Preference
 (II)     Product Functions
 (III)     Price Expectations
 (IV)     Sales Promotion
 (V)     Purchasing Channels
 (VI)     Service Experiences

VIII.     Recommendations from This Consulting
 
List of Tables
 
Sales Volume in China's Copier Market, 2003-2007
Distribution of Price Brackets in China's Copier Products in 2007
Sales Volume in the Vertical Segments of China's Copier Market in 2007
Sales Revenue in the Vertical Segments of China's Copier Market in 2007
Sales Volume in the Parallel Segments of China's Copier Market in 2007
Sales Revenue in the Parallel Segments of China's Copier Market in 2007
Sales Volume in the Regional Segments of China's Copier Market in 2007
...
 
List of Figures
 
Sales Volume in China's Copier Market, 2003-2007
Sales Revenue in China's Copier Market, 2003-2007
Sales Volume in the Vertical Segments of China's Copier Market in 2007
Sales Revenue in the Price Segments of China's Copier Market in 2007
...
 
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