Report Summary
Research fields: NAS, SAN
Enterprises involved: EMC, IBM, HP, DELL, NetApp, H3C, etc.
Report Highlights
In 2007, notebook overtook desktop PC to become the No. 1 segment in the PC market. The trend of notebook replacing desktop PC is getting increasingly notable. The early advent of the penetration of notebooks expedites the maturing of the notebook market. Due to immense business opportunities, market competition has intensified. As products become increasingly homogeneous, price transparency improves, and consumers grow rational, profound understanding and grasping target consumer groups' needs and building deeply rooted brand image becomes the key to achieving success in competition.
In the face of changes and challenges in competition and the market, This Consulting releases 2007-2008 Annual Report on the Brand Competitiveness of China's Notebook Industry, to help vendors, investors and industry insiders grasp more accurately the market's pulse and discern the makings of successful notebook brands.
* Featuring in-depth analysis of impetuses for leading brands' competitiveness, the report summarizes successful brands' models and experience in the dimension of brand positioning, brand management, and brand promotion.
* It elaborates on leading brands' competitiveness in 2007, sums up enterprises' successes and failures in the dimension of shares in brand leadership, brand market power, brand loyalty, brand innovation capability, and brand vitality, and reviews the makings of leading players.
* In addition, it presents recommendations for improving brand competitiveness. Based on its deep understanding of China's notebook market, This Consulting presents relevant, highly workable recommendation.
Report Outline
I. Present Situation * Trend of the Notebook Market
(I) Present Situation
(II) Trend
II. Present Situation of Notebook Brands
(I) Brand Positioning
(II) Brand Management
(III) Brand Promotion
III. Assessment of Notebook Vendors' Brand Competitiveness
(I) Index System
(II) Assessment Result
(III) Assessment of Leading Vendors' Brand Competitiveness
(IV) Brand Characteristics
IV. Present Situation of Notebook Brands
(I) Brand Positioning
(II) Brand Management
(III) Brand Promotion
V. Assessment of Notebook Products' Brand Competitiveness
(I) Index System
(II) Assessment Result
(III) Assessment of Leading Vendors' Brand Competitiveness
(IV) Brand Characteristics
VI. Development Trend of Brand Competitiveness
VII. Strategy for Boosting Brand Competitiveness
(I) Strategy for Boosting Enterprises' Brand Competitiveness
1. Brand Positioning
2. Brand Management
3. Brand Promotion
(II) Strategy for Boosting Products' Brand Competitiveness
1. Brand Positioning
2. Brand Management
3. Brand Promotion
(III) Opportunities for Notebook Brands Brought about by the Olympic Games
List of Tables
Size of China's Notebook Market, 2004-2007
Sales Volume * Sales Revenue in China's Notebook Market in 2007
Index System for Assessing China's Notebook Vendors' Brand Competitiveness in 2007
Ranking of China's Notebook Vendors by Brand Competitiveness in 2007
Index System for Assessing China's Notebook Products' Brand Competitiveness in 2007
Ranking of China's Notebook Products by Brand Competitiveness in 2007
...
List of Figures
Size * Growth of China's Notebook Market, 2004-2007
Consumers' Considerations in Purchasing Notebooks
..
