Report Highlights
In 2007, China's search engine market experienced fast growth. At the end of 2007, the market was worth 2.93 billion yuan, with a YOY rise of 76.5%. Vendors in the first echelon, including Baidu, Google and Yahoo! China, took up a market share of 92.2% together, up 9.2 percentage points from 2006. That indicates market concentration further improved. On the strength of good channel layout and market promotion, Baidu, which is bellwether, has a steadily growing share.
In 2007, Yahoo! China unveiled its "360° Search", which provides users with webpage, music, picture, video and blog information in one search result page, to boost search efficiency and improve user experience. NetEase introduced Youdao search, which offers the most efficient choices for users by marking the active degree and relevancy degree of blogs. Whiling teaming up with Tianya to introduce "Tianya Q&A" and "Tianya Tieba", Google stepped up efforts to promote “integrated search”, in a bid to improve user stickiness.
In the face of changes and challenges of competition and market, our team releases 2007-2008 Annual Report on China's Search Engine Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and comb more deeply the development track of application value.
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Solid research foundation and strong continuity: With many years' research experience in China's search engine market, our team has grasped mature research methodology and system. On the basis of reports from previous years, it studies market competition and enterprise users' requirements, presenting readers with a panorama of the market.
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Rational analysis of changes in the usage pattern of search engines: Backed by massive research data, with reference to our team's many years' data accumulation and research experience in the market, the report examines the usage pattern of personal and enterprise users with more than 20,000 Chinese characters and nearly 60, presenting the trend of user behaviors. It offers reference for vendors to gain deep insights into users' characteristics, use behavior, use result and potential demand, and provides strong support for vendors to design products that better suit users' habits and requirements.
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Surveys on enterprise users: The market's fast growth would be impossible without numerous enterprises' acceptance and recognition of search engine marketing products and services. On the basis of historical research, the report presents surveys on enterprise users, to identify enterprise users' characteristics, use behavior and requirements through detailed primary data, and provides search engine vendors with decision support.
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global Search Engine Market in 2007
(I) Market Size
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
Chapter II Overview of China's Search Engine Market in 2007
(I) Market Size
(II) Basic Characteristics
(III) Market Structure
1. Brand Structure
2. Regional Structure
3. Industry Structure
Chapter III Forecast of China's Search Engine Market, 2008-2012
(I) Market Size, 2008-2012
(II) Market Structure, 2008-2012
1. Brand Structure
2. Regional Structure
3. Industry Structure
4. Channel Structure
Chapter IV Development Trend of China's Search Engine Market, 2008-2012
(I) Product & ServiceTrend
(II) Channels Trend
(III) Marketing Trend
(IV) Technology Trend
Chapter V Study of Market Segments
(I) Comprhensive Search Engine Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Vertical Search Engine Market
1. Competition Situation
2. Impetuses
3. Obstacles
Chapter VI Competition Situation in China's Search Engine Market in 2007
(I) Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Baidu
2. Google
3. Yahoo! China
4. Sogo
5. www.kooxoo.com
6. www.tootoo.com
Chapter VII User Requirements Study
(I) Personal Users
1. Basic Attributes
2. Search Habits
3. Effect Evaluation
4. Preference for Search Engines
5. Usage Pattern of Vertical Search Engines
6. Usage Pattern of Mobile Search
(II) Enterprise Users
1. Enterprise Users Basic Characteristics
2. Brand & Product Awareness
3. User Behavior
4. Effect Evaluation
Chapter VIII Recommendations
(I) To Service Providers
(II) To Advertisers
Figures
Size & Growth of China's Search Engine Market, 2002-2007
Brand Structure of China's Search Engine Market in 2007
Major Factors Affecting China's Search Engine Market in 2007
Regional Structure of China's Search Engine Market in 2007
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Tables
Comparison of the Gender Structure of Search Engine Users in China, 2006-2007
First Choice of Search Engine Users in China in 2007
Second Choice of Search Engine Users in China in 2007
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