Report Highlights

After undergoing a slack year in 2006, China's Internet market made great strides in 2007. Significant headways were made in the e-commerce market, including B2B, B2C and C2C. Online game vendors got listed one after another. Amid stable competition situation, the search engine market was cultivating innovation and improvement. Mobile IM services achieved expedited development, becoming the focus of competition between operators. Changes and progress was the theme of China's Internet market in 2007.

Among market segments, the search engine market posted fast growth, the online game market gained greater vitality thanks to a boost given by newly listed companies. Portal websites kept exploring new profit points in specialization and vertical development. Video and community services become the focus of attention among investors, and profit issues are blurred...

In the face of changes and challenges of competition and market, our team releases 2007-2008 Annual Report on China's Internet Market, which deeply probes the market's present situation and looks into its future:
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The report compares the present situation of the Internet market in advanced countries and regions around the world, to grasp the market's internationalization characteristics, accurately positions the lifecycle of China's Internet market, and analyzes its development trend.
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It probes the present situation of the market segments of basic Internet services and application services.
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It sums up leading service operators' performance in 2007 in the dimension of market share, competition situation and competitive strategies, and reviews the makings of leading players in the marketplace.
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Deep and quantitative forecasts: Through modeling regression and expert verification in the overall market and market segments, the report presents valuable trend analysis and quantitative result.
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On the basis of massive surveys on consumers, our team reveals consumer behavior characteristics of China's Internet market in the aspects of basic attributes, consumption habits, and potential demand, to help enterprises formulate relevant product and marketing strategies.

Table of Contents

Main Conclusions
Key Findings

Chapter I    Overview of the Global Internet Market in 2007

(I) Market Size & Characteristics
1. Market Size & Growth in 2006
2. New Technology Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4. South Korea

Chapter II    Overview of China's Internet Market in 2007

(I) Market Size & Growth
(II) Basic Characteristics
(III) Market Structure
1. Product Structure
2. Regional Structure
3. Industry Application Structure

Chapter III    Forecast of China's Internet Market, 2008-2012

(I) Market Size, 2008-2012
(II) Market Structure, 2008-2012
1. Product Structure
2. Regional Structure
3. Industry Application Structure

Chapter IV    Development Trend of China's Internet Market, 2008-2012

(I) Market Environment
(II) Product & Service
(III) Technology
(IV) Marketing

Chapter V    Study of Market Segments

(I) Basic Service Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Application Service Market
1. Competition Situation
2. Impetuses
3. Obstacles

Chapter VI    Competition Situation in China's Internet Market

(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Sina
2. Baidu
3. Alibaba
4. Tencent
5. NetEase

Chapter VII    User Requirements Study

(I) Structure of Internet Users
(II) User Behavior
(III) User Preference
(IV) Potential Requirements

Chapter VIII    Recommendations

Tables

Size of China's Basic Internet Service Market, 2005-2007
Size of China's Internet Application Service Market, 2005-2007
Comparison of Website Traffic Worldwide
Comparison of Website Traffic in China
Index System for Assessing the Competitiveness of Internet Enterprises
Assessment of Leading Chinese Basic Internet Service Providers' Competitiveness
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Figures

Number of Internet Users Worldwide, 2005-2007
Structure of the Internet Application Service Market
Distribution of Internet Users Worldwide
Network Bandwidth in Major Cities across China
Size & Growth of China's Internet Market, 2005-2007
Number & Growth of Internet Users in China, 2005-2007
Structure of China's Internet Market, 2005-2007
Structure of Market Segments in China's Internet Market in 2007
Structure of Basic Internet Services in China in 2007
Number of Computers with Internet Access in China in 2007
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