Report Highlights

In 2007, China's Internet market turned the most splendid chapter in its history: In the area of online games, the launch of online game fatigue system promoted the regularity of the market. The IPOs of 9you, Kingsoft and Giant underscored the broad prospects of online games. Search engine vendors made greater efforts to improve user experiences. Yahoo! China and Google introduced the concept of integrated search. NetEase developed Yodao search, while Baidu claimed itself ¡°new media¡±. In the area of new media, the IPO of Airmedia and the acquisition of Allyes, iResearch and CGEN Media by Focus Media indicates that the new media industry is flourishing. The Internet and the communications industry experienced expedited convergence, creating a most promising market. China Mobile and China Unicom rolled out their IM products aggressively, China Netcom and China Telecom are easy to follow suit...All this signifies that China's Internet industry has entered a new stage whereby industry giants play a leading role, enterprises constantly experience consolidation and expansion, and the market escalates gradually.

Based on many years' observation of the Internet industry, our team releases 2007-2008 Annual Report on the Development of China's Internet Industry, which examines the industry's present situation to help enterprises in and outside the industry and government agencies better grasp its future development:
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The report compares the present situation of the Internet industry in advanced countries and regions around the world, to grasp the industry's internationalization characteristics, and analyzes the advantages and disadvantages of China's Internet industry.
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It examines the environment of China's Internet industry and the industry's current condition and prominent features, and probes the essence of its development.
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It studies the current profit model in the Internet industry and its industry segments, and explores the prospects of emerging models.
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It sums up leading operators' performance in 2007 in the dimension of market shares, competition situation and competitive strategies, and reviews the makings of leading players in the market.
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Deep and quantitative forecasts: Through modeling regression and expert verification in the overall market and market segments, the report presents valuable trend analysis and quantitative result.

Table of Contents

Main Conclusions
Key Findings

Chapter I    Overview of the Global Internet Industry in 2007

(I) Present Situation
1. Industry Size
2. Industry Structure
3. Industry Competition
4. Industry Transfer
(II) Basic Characteristics
1. Industry Distribution
2. Competition Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4. South Korea
5....

Chapter II    Overview of China's Internet Industry in 2007

(I) Present Situation
1. Industry Environment
2. Industry Size & Growth
3. Industry Structure
4. Industry Profitability
5. Industry Investment
(II) Basic Characteristics
(III) Major Provinces & Cities
1. Shanghai
2. Beijing
3. Guangdong
4....

Chapter III    Forecast of China's Internet Industry, 2008-2012

(I) Affecting Factors
1. Favorable Factors
2. Unfavorable Factors
(II) Industry Size, 2008-2012
(III) Industry Structure, 2008-2012
IV. Development Trend of China's Internet Industry, 2008-2012
(I) Product Technology Trend
(II) Application (Business) Innovation
(III) Industry Progression & Transfer
(IV) Competition between Vendors

Chapter V    Structure of the Industry Chain of China's Internet Industry

(I) Structure of the Industry Chain
1. Overview of the Industry Chain
2. Characteristics
(II) Evolution Trend of China's Internet Industry
1. Lifecycle of the Industry Chain
2. Flow of Value
3. Evolution Path & Trend

Chapter VI    Competition Situation in the Industry Chain of China's Internet Industry in 2007

(I) Basic Service
1. China Telecom
2. China Netcom
3. 21vianet
4. ChinaCache
5. CE Dong Li
(II) Application Service
1. Sina
2. Baidu
3. Alibaba
4. Tencent
5. NetEase
6. Sdo

Chapter VII    Recommendations

(I) To the Government
(II) For Developing Conventional Services
(III) For Developing Emerging Services

Figures

Size of the Global Internet Industry in 2007
Structure of the Global Internet Industry in 2007
Regional Distribution of the Global Internet Industry in 2007
Structure of the Global Internet Industry in 2007
Size & Growth of China's Internet Industry, 2005-2007
Number & Growth of Internet Users in China, 2005-2007
Changes in the Structure of China's Internet Industry, 2005-2007
Structure of the Industry Segments of China's Internet Industry in 2007
Structure of Basic Internet Services in China in 2007
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