Summary
The global mobile TV market has been witnessing a significant growth over the years, on the back of its ability to stream the content from the television on the move. Presently, mobile TV services are available only in a limited number of countries, catering to the needs of the premium segment. However, the future will see an increase in the number of mobile TV rollouts across the globe and the rising competition will lead to the decline in the subscription fees, resulting in an increased target audience.
The report provides a detailed analysis of the global mobile TV market by studying it in terms of total mobile subscribers, service revenues and technology. Each section succinctly explains the present and future market trends and developments in the global mobile TV market. Anticipating the huge potential of the global mobile TV market, our industry experts have carried thorough research and analysis of the current and future prospects of the mobile TV market worldwide, which will help clients gain deeper insight of the industry.
According to our report "Global Mobile TV Forecast to 2013", the number of mobile TV subscribers worldwide will grow at a CAGR of over 47% between 2010 and 2013 to reach 570 Million by the end of 2013. Moreover, the streaming technology will dominate the global mobile TV subscriber base by the end of 2013. Various factors that will help the streaming technology dominate the global mobile TV subscriber base have been covered in the report.
With such high growth potential, our research foresees immense opportunities for various industry players including mobile operators, content providers, handset manufacturers, etc. Besides this, we have also comprehensively analyzed the regional markets, helping clients to better understand the mobile TV trends and developments across various regions. A number of key countries have been focused upon to analyze the factors which are an indication of regional trends and developments.
Our research also highlights the factors which are inevitable for the anticipated growth of the global mobile TV market over the forecast period. For instance, we believe that the success mantra for mobile TV market lies in the operators' service pricing models coupled with the availability of handsets that support good picture quality at high data transfer rate.
Extensive analysis of various business models have also been done that will help operators increase their revenues by offering mobile TV services. The study also evaluates various strategies that will help operators maximize the returns.
Table of Contents
1. Analyst View
2. Mobile TV-Technology Overview
3. Market Attractions
3.1 Mobility
3.2 Mobile Penetration
3.3 New Revenue Stream
3.4 3G Deployment
4. Market Analysis
4.1 Subscribers
4.2 By Technology
4.2.1 Streaming
4.2.2 Broadcasting
4.3 Service Revenue
4.4 Business Models
4.4.1 Subscriptions
4.4.2 Pay-per-View
4.4.3 Advertising
4.5 Regional Segmentation
5. Key Country Profile
5.1 US
5.2 France
5.3 Germany
5.4 Italy
5.5 Spain
5.6 UK
5.7 Japan
5.8 South Korea
5.9 China
5.10 India
5.11 UAE
5.12 Malaysia
5.13 Russia
5.14 Brazil
5.15 Mexico
6. Potential Growth Areas
6.1 Content Providers
6.2 Mobile Operators
6.3 Mobile TV Broadcasters
6.4 Handset Manufacturers
6.5 Network Equipment Vendors
6.6 Mobile Advertising
6.7 Quadruple Play Services
6.8 Car Mobile TV
7. Market Restrains
7.1 Spectrum Availability
7.2 Infrastructure Cost
7.3 Content and Handset Availability
7.4 Service Pricing
7.5 Competing Standards
8. Key Vendor Profile
8.1 Nokia Siemens
8.2 Qualcomm
8.3 Alcatel-Lucent
8.4 ZTE
List of Figures:
Figure 3-1: Global-Mobile Penetration in Major Markets (%), 2009 & 2013
Figure 3-2: Global-Multiple Mobile TV Opportunities for Business Partners
Figure 4-1: Global-Mobile TV Subscribers (Million), 2009-2013
Figure 4-2: Global-Mobile TV Subscribers by Technology (%), 2009
Figure 4-3: Global-Forecast for Mobile TV Subscribers by Technology (%), 2013
Figure 4-4: Global-Streaming Mobile TV Subscribers (Million), 2009-2013
Figure 4-5: Global-Broadcast Mobile TV Subscribers (Million), 2009-2013
Figure 4-6: Global-Mobile TV Service Revenue (Billion US$), 2009-2013
Figure 4-7: Global-Forecast for Mobile TV Subscribers by Region (%), 2013
Figure 5-1: US-Mobile TV/Video Subscribers (Million), 2009 & 2013
Figure 5-2: France-Mobile TV Subscribers by Operator (%), 2007
Figure 5-3: France-Mobile TV Subscribers (Million), 2009 & 2013
Figure 5-4: Germany-DVB-T Subscribers (Million), 2008 & 2013
Figure 5-5: Italy-Broadcast Mobile TV Subscribers (Million), 2008 & 2013
Figure 5-6: Spain-Mobile TV Subscribers (Million), 2008 & 2013
Figure 5-7: Spain-Mobile TV Subscribers Revenue (Million Euro), 2008 & 2013
Figure 5-8: Spain-Mobile TV Subscribers by Operator (%), 2008
Figure 5-9: UK-Mobile TV Market (Million ￡), 2007 & 2013
Figure 5-10: Japan-Broadcast Mobile TV Subscribers (Million), 2008 & 2013
Figure 5-11: South Korea-Mobile TV Subscribers (Million), 2009-2013
Figure 5-12: South Korea-Mobile TV Subscribers by Service Type (%), 2009
Figure 5-13: South Korea-Forecast for Mobile TV Subscribers by Service Type (%), 2013
Figure 5-14: China-Mobile TV Users (Million), 2009-2013
Figure 5-15: China-Forecast for Mobile TV Users by Service Type (%), 2013
Figure 5-16: China-Mobile TV Market (Billion Yuan), 2009-2013
Figure 5-17: Malaysia-Mobile Video Services Market (Million US$), 2009 & 2013
Figure 5-18: Russia-Mobile TV Subscribers (Million), 2009 & 2013
Figure 5-19: Russia-Mobile TV Service Revenue (Billion US$), 2009 & 2013
Figure 5-20: Brazil-Digital Mobile TV Users (Million), 2009 & 2013
Figure 5-21: Mexico-Mobile TV Users (Million), 2008 & 2013
Figure 6-1: Global-Mobile Entertainment Services Revenue (Billion US$), 2009 & 2013
Figure 6-2: Global-Mobile Video Revenue (Billion US$), 2009 & 2013
Figure 6-3: Global-Mobile TV Handset Shipment (Million Units), 2009-2013
Figure 6-4: Global-Forecast for Mobile TV Handset Sales by Region (%), 2013
Figure 6-5: Global-Mobile TV Ad Spending (Billion US$), 2009 & 2013
Figure 6-6: Emergence of Quadruple Play Services
Figure 6-7: Global-Forecast for Car Mobile TV Shipments (Million Units), 2010 & 2013
List of Tables:
Table 8-1: Nokia Siemens-Strengths & Weaknesses
Table 8-2: Qualcomm-Strengths & Weaknesses
Table 8-3: Alcatel Lucent-Strengths & Weaknesses
Table 8-4: ZTE-Strengths & Weaknesses
