Summary
The mobile TV market has been continuously witnessing significant development across the world over the past few years, driven by the ability of this technology to stream television content on the move. The mobile TV services have already been launched in some parts of the world, albeit in a limited area and to only targeted audience; meanwhile, a number of carriers and technology companies have been working on the rollout of mobile TV throughout the world.
Anticipating the high growth potential in the global mobile TV market, our team of experts has done thorough research and analysis of the current and future prospects of mobile TV market worldwide. Our report, "Global Mobile TV Forecast to 2013" has been made to help clients gain deeper insight of the current and future trends and developments in the global mobile TV market.
The report covers various aspects of the mobile TV market worldwide. It gives detailed analysis of the mobile TV market in terms of total subscribers, subscribers by technology and service revenues. Each section succinctly explains the current and future market trends and developments in the global mobile TV market, which is projected to grow at CAGR of more than 46% from now to 2013.
With such high growth potential, our research foresees immense opportunities for various industry players including mobile operators, content providers, handset manufacturers, etc. Besides this, we have also comprehensively analyzed the regional markets, helping the clients to understand the mobile TV trends and developments across various regions. A number of key countries have been focused upon to analyze the factors which are an indication of regional trends and developments.
Our research also highlights the factors which are inevitable for the anticipated growth in the global mobile TV market over the forecast period. For instance, we believe that the success mantra for mobile TV market worldwide lies in the operators' service pricing models coupled with the availability of handsets that support wide picture quality at high data transfer.
Extensive analysis of various business models have also been done that will help operators increase their revenues by offering mobile TV services. The study also evaluates various strategies that will help operators maximize the returns.
Table of Contents
1. Analyst View
2. Mobile TV - Technology Overview
3. Market Attractions
3.1 Mobility
3.2 Mobile Penetration
3.3 New Revenue Stream
3.4 3G Deployment
4. Market Analysis
4.1 Subscribers
4.1.1 By Technology
4.2 Service Revenue
4.3 Business Models
4.3.1 Subscriptions
4.3.2 Pay-per-View
4.3.3 Advertising
4.4 Regional Segmentation
5. Key Country Profile
5.1 US
5.2 France
5.3 Germany
5.4 Italy
5.5 Spain
5.6 UK
5.7 Japan
5.8 South Korea
5.9 China
5.10 India
5.11 Hong Kong
5.12 Malaysia
5.13 Russia
5.14 Mexico
6. Potential Growth Areas
6.1 Content Providers
6.2 Mobile Operators
6.3 Mobile TV Broadcasters
6.4 Handset Manufacturers
6.5 Network Equipment Vendors
6.6 Mobile Advertising
6.7 Quadruple Play Services
7. Market Restrains
7.1 Spectrum Availability
7.2 Infrastructure Cost
7.3 Content and Handset Availability
7.4 Service Pricing
7.5 Competing Standards
8. Key Vendor Profile
8.1 Nokia Siemens
8.2 Qualcomm
8.3 Alcatel-Lucent
8.4 ZTE
List of Figures:
Figure 3-1: Global - Forecast for Mobile Penetration in Major Markets (%), 2009 & 2013
Figure 3-2: Global - Multiple Mobile TV Opportunities for Business Partners
Figure 4-1: Global - Mobile TV Subscribers (Million), 2007 & 2008
Figure 4-2: Global - Forecast for Mobile TV Subscribers (Million), 2009 & 2013
Figure 4-3: Global - Mobile TV Subscribers by Technology (%), 2008
Figure 4-4: Global - Forecast for Mobile TV Subscribers by Technology (%), 2013
Figure 4-5: Global - Mobile TV Service Revenue (Billion US$), 2006-2008
Figure 4-6: Global - Forecast for Mobile TV Service Revenue (Billion US$), 2009 & 2013
Figure 4-7: Global - Forecast for Mobile TV Subscribers by Region (%), 2013
Figure 5-1: US - Mobile TV/Video Subscribers (Million), 2007 & 2013
Figure 5-2: US - Revenue from Mobile TV/Video Subscribers (Billion US$), 2007 & 2013
Figure 5-3: France - Mobile TV Subscribers by Operator (%), Dec 2007
Figure 5-4: France - Forecast for Mobile TV Subscribers (Million), 2009 & 2013
Figure 5-5: Germany - DVB-T Subscribers (Million), 2008 & 2013
Figure 5-6: Spain - Mobile TV Subscribers (Million), 2008 & 2013
Figure 5-7: Spain - Mobile TV Subscribers Revenue (Million Euro), 2008 & 2013
Figure 5-8: Spain - Mobile TV Subscribers by Operator (%), 2008
Figure 5-9: UK - Mobile TV Market (Million ￡), 2007 & 2013
Figure 5-10: Japan - Shipment of ISDB-T Mobile TV Handsets (Million Units), 2007-2009
Figure 5-11: Japan - Broadcast Mobile TV Subscribers (Million), 2008 & 2013
Figure 5-12: South Korea - DMB Subscribers (Million), 2007 & 2008
Figure 5-13: South Korea - S-DMB Subscribers (Million), 2007 & 2008
Figure 5-14: South Korea - T-DMB Device Sales (Million Units), 2007 & 2008
Figure 5-15: South Korea - Forecast for Mobile TV Subscribers (Million), 2009 & 2013
Figure 5-16: South Korea - Forecast for Mobile TV Subscribers by Service Type (%), 2013
Figure 5-17: China - Mobile TV Users (Million), 2006-2008
Figure 5-18: China - Mobile TV Users by Service Type (%), 2008
Figure 5-19: China - Forecast for Mobile TV Users (Million), 2009-2013
Figure 5-20: China - Forecast for Mobile TV Users by Service Type (%), 2013
Figure 5-21: China - Forecast for Mobile TV Market (Billion Yuan), 2009-2013
Figure 5-22: Malaysia - Mobile Video Services Market (Million US$), 2007 & 2013
Figure 5-23: Russia - Forecast for Mobile TV Subscribers (Million), 2009 & 2013
Figure 5-24: Russia - Forecast for Mobile TV Service Revenue (Billion US$), 2009 & 2013
Figure 5-25: Mexico - Mobile TV Users (Million), 2008 & 2013
Figure 6-1: Global - Mobile Entertainment Services Revenue (Billion US$), 2008 & 2013
Figure 6-2: Global - Mobile Video Revenue (Billion US$), 2008 & 2013
Figure 6-3: MEA - Mobile Entertainment Market by Category (Million US$), 2007-2012
Figure 6-4: Global - Accumulated Mobile TV Handset Shipment (Million Units), 2006-2008
Figure 6-5: Global - Forecast for Accumulated Mobile TV Handset Shipment (Million Units), 2009-2011
Figure 6-6: Global - Forecast for Accumulated Mobile TV Handset Shipment by Region (%), 2011
Figure 6-7: Global - Mobile TV Ad Spending (Billion US$), 2008 & 2013
Figure 6-8: Emergence of Quadruple Play Services
