Summary
Tucson, Ariz. Video CMS, custom media player, indexing and metadata platform providers have acquired 1,820 total accounts to date, and forecast to generate $180 million in annual revenue in 2009, an increase of 62.9%.
Video CMS providers (including Brightcove, thePlatform, Move Networks, The Feedroom, Reality Digital and Vusion, among others) are estimated to enable 26.4% of total professional content views on a monthly basis, according to the platform services report.
The report, Video CMS Platforms, Media Players and Indexing Agents: 2007-2010 examines business models, content volume, revenue (historical and forecast), MRR, account verticals, account acquisition trends and pricing by segment and firm.
Well funded indexing specialists (including Affine Systems, Auditude, Delve Networks, DigitalSmiths, Everyzing and vMix) specialize in finding, tracking, tagging, metadata warehousing and exploiting professional or semi-professional video.
This nascent but promising segment is on a run-rate course to generate approximately $44 million in 2009 revenue, up 134% over 2008.
Median MRR for all CMS platforms exceeds $5,000 per month per account (running as high as $20,000 for volume accounts), though trending downward.
Larger platform providers have early to market advantages including account and distribution scale, but expanding customer opportunities may favor newer entrants.
With less capital intensive operational structures, newer providers are aggressively competing on price and performance across expanded customer verticals, including health, education, government, military, retail, small business and travel.
Indexing providers have fewer accounts though typically include larger media organizations with valuable content libraries.
Rights holders are exploring the full scope of content monetization potential addressed by standardized platform publishing, syndication and offsite exploitation through hosted networks like YouTube and VEOH.
Indexing applications are also combining with or being packaged alongside relevant video advertising, and forecast to increase premium pre-roll inventory and ad sales handled by 3rd party advertising networks.
"Video CMS and media player platform standardization, enhanced further by a rapidly growing library of indexed professional content are keystones supporting a broadband publishing business that is brand additive and fully capitalizes on distributed audience access," commented our research director.
Table of Contents
EXECUTIVE SUMMARY 1
INTRODUCTION 1
Industrial grade video platforms offer suites of integrated solutions: 1
TREND: Standardization 1
TREND: Intelligent syndication (tracking, monetizing) 1
Video CMS, player and indexing revenue at $110 million in 2008 1
Video CMS/Platform trends: Large, well capitalized entrants, highly competitive segment, increased pricing pressure 2
Video indexing segment worth $18.8 million in 2008, forecast to grow 134.9% in 2009 2
SECTION ONE 3
INTRODUCTION TO VIDEO CMS, PLAYER AND INDEXING PLATFORMS: 2007-2010 3
VASP market segments incorporate diverse application sets packaged into integrated solutions 3
ONLINE VIDEO APPLICATION AND PLATFORM SERVICES TERMINOLOGY 4
Industrial grade video platforms offer suites of integrated solutions: 7
TREND: Standardization 7
TREND: Intelligent syndication (tracking, monetizing) 8
TREND: Highly competitive pricing environment that favors new entrants 9
TREND: Selling an ROI solution to an expanded set of customer verticals in 2009 10
TREND: Automation, and thousands of new, smaller accounts 2009-2012 11
SECTION TWO 11
Video CMS, player and indexing revenue at $110 million in 2008 11
Video CMS platforms made up 22.4% of VASP market value in 2008 12
VIDEO PLATFORM AND APPLICATION REVENUE SHARE SUMMARIES 12
Video CMS platforms, indexing and metaplayer solutions are well funded in 2009 13
VIDEO CMS PLATFORMS, INDEXING AND MEDIA PLAYERS: REVENUE 2007-2010 13
VIDEO CMS PLATFORMS WITH REVENUE SHARE BUSINESS MODELS: 2007-2010 14
Video CMS platforms, players and indexing solutions operate on MRR or data pass through models 14
VIDEO CMS PLATFORMS AND MEDIA PLAYERS: BUSINESS MODELS AND CORE MARKET POSITIONS 15
SECTION THREE 16
Video CMS/Platform trends: Large, well capitalized entrants, highly competitive segment, increased pricing pressure 16
VIDEO CMS PLATFORMS AND MEDIA PLAYERS: REVENUE 2007-2010 18
Small to medium size account growth to outpace the market in 2009 20
Q & A 21
BRIGHTCOVE 21
IOKO 25
KICKAPPS 27
MOVE NETWORKS 31
REALITY DIGITAL 35
THE FEEDROOM 39
thePLATFORM 42
VISIBLE MEASURES 48
VUSION 54
SECTION FOUR 56
Video indexing market trends: Client prospecting via the rolodex, focus on automation 56
Video indexing segment worth $18.8 million in 2008, forecast to grow 134.9% in 2009 57
VIDEO CMS AND INDEXING PLATFORMS: 2007-2010 57
Video indexing to lead video CMS segment in growth 2009-2010 59
Q & A 60
AFFINE SYSTEMS 60
AUDITUDE 63
DELVE NETWORKS 69
DIGITALSMITHS 73
EVERYZING 77
vMIX 82
