Report Highlights
In 2008, China's new media market presents vigorous development momentum. Olympic Games' successful hold becomes the important factors of new media industrial rapid development. New media's commercial dissemination value gains more recognition and accreditation. SEM and community marketing's value in Internet field have further recognition; in mobile Internet field, telecom operators carry through comprehensive layout in mobile Internet, which has entered full-services operation era; meanwhile, mobile Internet's user size, application and services size have development; the competition in outdoor digital media field is heating up, Framedia, iMEDIA and AirMedia complete media layout, many SMEs focus on market segments, such as garage; benefited from the Olympic opportunities and policy, IPTV and DTV have great breakthroughs in 2008. New media market presents the situation that various fields develop together, which becomes the impetus of TMT industry.
In the face of huge market potential and opportunities, we release 2008-2009 Annual Report on the Development of China's New Media Industry (General Report), which presents a clear and complete picture of the industry's development for enterprises and investors, to help enterprises and investors identify the industry's characteristics, and make correct investment decisions:
* Complete and accurate industry definition: New media is an ever-new concept. On the basis of good command of the Internet industry, media industry and communications industry, the report provides complete and accurate definition of the new media industry, and presents the latest data to describe the industry's market size and prospects.
* All-sided and in-depth brand competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategies and SWOT analysis, we leverage its solid research foundation and cross-industry research strength to analyze and compare leading vendors in this field, and expounds their competitive edge and competitive strategies.
* Scientific and complete forecasts: With the rapid evolution of the new media market, how to accurately grasp the industry's development trend is of concern to vendors and investors. Through mathematical modeling and expert verification, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.
