Introduction
This brief identifies the key trends within the media and broadcast sector in 2009. While declining advertising revenues will have a severe impact on traditional players, the transition to file-based workflows; the integration of production, corporate and IT infrastructure; and new techniques in addressable advertising will all be key areas for technology investment in the sector
Scope
*Discusses how advertising spend is hurting traditional media players, especially those in print media.
*Looks at how some media and broadcast companies will thrive in the downturn.
*Discusses areas of significant potential investment in the sector.
*Provides recommendations for technology companies targeting media & broadcast.
Report Highlights
*It will be important for vendors and professional services companies targeting the sector to promote their ability to tackle these issues and to generate considerable cost saving benefits over the course of next year.
*Key findings are: audiences will continue to migrate to multiple content platforms; the competitive landscape will transform significantly due to negative market conditions; broadcasters will move to more effective ad techniques to secure revenue; and boadcasters will continue to invest in infrastructure despite cost cutting initiatives.
Reasons to Purchase
*Read about the underlying factors that are driving technology investment in media & broadcast.
*Understand the key messages to take to market in 2009.
*Better focus your company's strategy when targeting media & broacast companies.
