Report Highlights
In 2007, China's new media market was flourishing. Airmedia got listed at the end of the year. The acquisition of Allyes, iResearch and CGEN Media by Focus Media gradually builds a business system combining outdoor digital media, Internet advertising and mobile media. In 2007, significant breakthroughs were made in IPTV and DTV; mobile phone TV, mobile TV and 3G network users increased steadily. Apabi and other companies joined the new media market, providing total digital publishing solutions for traditional newspapers and publications to go digital. The dramatic changes forebode a new round of growth in the new media industry...
In the face of huge market potential and opportunities, our team releases 2007-2008 Annual Report on the Development of China's New Media Industry, which presents a clear and complete picture of the industry's development for enterprises and investors, to help enterprises and investors identify the industry's characteristics, and make correct investment decisions:
Complete and accurate industry definition: New media is an ever-new concept. On the basis of good command of the Internet industry, media industry and communications industry, the report provides complete and accurate definition of the new media industry, and presents the latest data to describe the industry's market size and prospects.
All-sided and in-depth brand competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategies and SWOT analysis, our team leverages its solid research foundation and cross-industry research strength to analyze and compare leading vendors in this field, and expounds their competitive edge and competitive strategies.
Scientific and complete forecasts: With the rapid evolution of the new media market, how to accurately grasp the industry's development trend is of concern to vendors and investors. Through mathematical modeling and expert verification, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.
Table of Contents
Chapter I Overview of the Global New Media Industry in 2007
(I) Present Situation
1. Industry Size
2. Industry Structure
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
Chapter II Overview of China's New Media Industry in 2007
(I) Present Situation
1. Industry Environment
2. Industry Size & Growth
3. Industry Structure
4. Industry Profitability
(II) Basic Characteristics
(III) Major Provinces & Cities
1. Shanghai
2. Beijing
3. Guangdong
Chapter III Forecast of China's New Media Industry, 2008-2012
(I) Affecting Factors
1. Favorable Factors
2. Unfavorable Factors
(II) Industry Size
(III) Industry Structure
Chapter IV Development Trend of China's New Media Industry, 2008-2012
1. Product Technology Trend
2. Application (Business) Innovation
3. Industry Progression & Transfer
4. Competition between Vendors
Chapter V Structure of the Industry Chain of China's New Media Industry
(I) Structure of the Industry Chain
1. Overview of the Industry Chain
2. Characteristics
(II) Evolution Trend the Industry Chain
1. Lifecycle of the Industry Chain
2. Flow of Value
3. Evolution Path & Trend
Chapter VI Competition Situation in the Major Fields of China's New Media Industry
(I) Outdoor Digital Media
1. Present Situation
2. Profitability
3. Competition Situation
4. Assessment of Leading Enterprises
(1) Focus Media
...
(II) Mobile Internet
1. Present Situation
2. Profitability
3. Competition Situation
4. Assessment of Leading Enterprises
(1) China Mobile
...
(III) IPTV
1. Present Situation
2. Profitability
3. Competition Situation
4. Assessment of Leading Enterprises
(1) CCTV
(2) China Telecom
...
(IV) DTV
1. Present Situation
2. Profitability
3. Competition Situation
4. Assessment of Leading Enterprises
...
Chapter VII Recommendations
(I) To the Government
(II) To Upstream Enterprises
(III) To Brand Enterprises
Figures
Number of New Media Users & Internet Users Worldwide, 2002-2007
Number of New Media Users in China, 2002-2007
Sales Revenue in China's New Media Industry, 2004-2007
Structure of Sales Revenue in China's New Media Industry, 2004-2007
Structure of the Industry Chain China's New Media Industry
...
Tables
Classification of New Media
Main Characteristics of the New Media Industry's Lifecycle
China Mobile's Competitive Strategy for 2007
Focus Media's Competitive Strategy for 2007
...
