Report Highlights

As IT infrastructure keeps improving worldwide, people's demand for entertainment starts to grow. In the middle and late 20th century, developed countries and regions started to evolve from production-dominated society to consumer entertainment-dominated society. The digital entertainment, cultural and creative industries including animation and games are becoming global industries that promote communication and exchanges between different cultures, with broad development space, playing an important role in the global economy. As one of the representatives of the emerging culture industry, the animation industry experiences rapid development worldwide.

The global animation industry largely lies in Europe, the U.S., Japan and South Korea. The U.S. is the leader of the global animation industry. As a large animation exporter, Japan has a precisely-structured industry chain and mature operating mechanism, holding an important position in the international market. Japan's animation industry ranks the sixth in the national economy, and the output value of animation products exceeds that of steel. South Korea is second only to the U.S. and Japan by the output value of the animation industry, which has become one of the six pillar industries in South Korea's national economy.

In Europe and the U.S., the animation industry is one of the pillar industries, worth tens of billion and even hundreds of billion USD annually. In Britain, the digital entertainment industry has become the country's biggest sector, with annual output value accounting for 7.9% in its GDP. In the U.S., the online game industry exceeded the film industry for four years, becoming the biggest entertainment sector in the country.

In the face of the fast-growing animation industry, the report offers decision support for competent authorities in the industry, industry bases, domestic and overseas media groups, animation and game companies and investment institutions:
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The report presents full and accurate industry data, examines the market structure, and accurately grasps the industry's development trend.
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It sums up the development of the animation industry in major countries around the world in 2007, reviews bright spots in the industry, analyzes competitive edge, and shares successful experience.
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It forecasts the industry size for the next few years. Through modeling regression and expert verification in the overall market and market segments, the report presents valuable trend analysis and quantitative forecast result.
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The report probes favorable and unfavorable factors affecting the industry's development, and recommends major investment fields and potential opportunities.

Table of Contents

Main Conclusions
Key Findings

Chapter I    Overview of the Global Animation Industry in 2007

(I) Present Situation
(II) Main Characteristics
(III) Hot Areas

Chapter II    Overview of Major Countries & Regions in 2007

(I) USA
(II) EU
(III) Japan
(IV) South Korea
(V) China
(VI) Taiwan

Chapter II     Industry Chain of the Animation Industry

(I) Structure of the Industry Chain
(II) Analysis of the Industry Chain

Chapter IV    Competition Situation in the Global Animation Market in 2007

(I) Present Situation
(II) Animation Market
(III) Cartoon Market

Chapter V    Assessment of Leading Enterprises in the Global Animation Industry in 2007

(I) Disney
(II) Dreamworks
(III) Sdo Network
(IV) Sunchime Cartoon

Chapter VI    Major Factors Affecting the Development of the Global Animation Industry,

(I) Favorable Factors
(II) Unfavorable Factors

Chapter VII    Development Trend of the Global Animation Industry, 2008-2012

(I) Development Trend
(II) Size & Structure
(III) Market Segments

Chapter VIII    Key Investment Fields in the Global Animation Industry, 2008-2012

Tables

Size & Growth of the Global Animation Industry, 2004-2007
Structure & Growth of the Global Animation Industry, 2004-2007
Size of the American Animation Industry, 2004-2007
Size of the Japanese Animation Industry, 2004-2007
Size of the South Korean Animation Industry, 2004-2007
Size of China's Animation Industry, 2004-2007
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Figures

Industry Chain of the Animation Industry
Growth of the Global Animation Industry, 2005-2007
Forecast of the Size of Global Animation Industry, 2008-2012
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