Report Highlights
In 2007, foreign brands slashed prices to grab bigger shares in China's flat panel TV market, while homegrown brands registered slim profit margin. Competition between domestic and foreign brands intensified. On the one hand, the short supply of small and medium-sized LCD panels reduced the space for price reduction in small and medium-sized LCD TV. On the other hand, with the launch of 32" plasma TV, plasma TV product lines were complemented, and price reduction in large plasma TV stimulated demand for terminals, and the plasma market rebounded. Competition situation will undergo reshuffling in China's flat panel TV market. As Hisense LCM and Changhong launched their plasma panel production lines, China no longer relies on the import for flat panel TV panels. China's flat panel TV market is evolving toward rational development and consolidation.
With regard to market structure, LCD TV overtook plasma TV to account for a major share in the flat panel TV market. Large flat panel TV (40" and above) becomes pet in the market. Price of small and medium-sized LCD TV remains stable. The acquisition of Dazhong by Gome beefs up home appliances chain channel's strong position in T1 cities. Consumers become more rational and mature in selecting flat panel TV...
In the face of changes and challenges of competition and market, our team releases 2007-2008 Annual Report on China's Flat Panel TV Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:
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In-depth, full and accurate market research data: On the basis of in-depth research in leading vendors' main products, the report depicts changes in the market from the angle of product structure, price brackets, regional structure and channels, and clearly identifies development trend.
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All-round and in-depth brand competition analysis: The report sums up enterprises' performance in the dimension of market segments and competitive strategies. Based on its in-depth understanding of the consumer electronics market, our team establishes CPM system to review the makings of success in the marketplace.
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Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global Flat Panel TV Market in 2007
(I) Market Size & Growth
1. Market Size & Growth, 2005-2007
2. New Technology Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. Japan
2. USA
3. Europe
Chapter II Overview of China's Flat Panel TV Market in 2007
(I) Market Size & Growth
1. Market Size & Growth, 2005-2007
2. Price Trend
(II) Basic Characteristics
(III) Market Structure
1. Product Structure
2. Price Structure
3. Regional Structure
4. Channel Structure
5. Parallel Structure
(IV) Brand Market Shares, 2006-2007
1. Overall Market Shares, 2006-2007
2. Price Brackets in 2007
3. Product Shares in 2007
Chapter III Forecast of China's Flat Panel TV Market, 2008-2012
(I) Market Size
(II) Market Structure
1. Product Structure
2. Price Structure
3. Regional Structure
4. Channel Structure
5. Parallel Structure
Chapter IV Development Trend of China's Flat Panel TV Market, 2008-2012
(I) Product Technology
(II) Price
(III) Channels
(IV) Service
Chapter V Study of Market Segments
(I) Home Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Business Market
1. Competition Situation
2. Impetuses
3. Obstacles
Chapter VI Competition Situation in China's Flat Panel TV Market
(I) Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Leading LCD TV Vendors' Competitive Strategies & SWOT Analysis
2. Leading Plasma TV Vendors' Competitive Strategies & SWOT Analysis
Chapter VII User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchasing Channels
Chapter VIII Recommendations
Tables
Sales in the Global Flat Panel TV Market, 2005-2007
Sales in the Global LCD TV Market, 2005-2007
Sales in the Global Plasma TV Market, 2005-2007
Sales in China's Flat Panel TV Market, 2005-2007
Comparison of Sales of Flat Panel TV in China, Q1-Q4 2007
Size Structure in China's Flat Panel TV Market in 2007
Price Structure of China's Flat Panel TV Market in 2007
Regional Structure of China's Flat Panel TV Market in 2007
Parallel Structure of China's Flat Panel TV Market in 2007
Channel Structure of China's Flat Panel TV Market in 2007
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Figures
Changes in Average Price in the Global Flat Panel TV Market, 2005-2007
Changes in Average Price in the Global LCD TV Market, 2005-2007
Changes in Average Price in the Global Plasma TV Market, 2005-2007
Changes in Average Price in China's Flat Panel TV Market, 2005-2007
Quarterly Growth of Average Prices in China's Flat Panel TV Market in 2007
Sales Volume in China's LCD TV Market, 2005-2007
Sales Revenue in China's LCD TV Market, 2005-2007
Sales Volume in China's Plasma TV Market, 2005-2007
Sales Revenue in China's Plasma TV Market, 2005-2007
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