Report Highlights
In 2007, the DTV STB market developed in step with DTV's integral transition. With the expedition of integral transition, the digital STB market keeps growing, but price is falling rapidly. Competition is escalating: product, technology and service competition are giving way to the competition in the innovation of cooperation model. By going beyond manufacturing, digital STB vendors get deeply involved in business cooperation.
As the DTV integral transition process proceeds, market competition intensifies and changes take place frequently. our team releases 2007-2008 Annual Report on China's DTV STB Market, which helps vendors and investors grasp more accurately the market's pulse and in combing the development track of application value:
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Backed by full and accurate market description data, the report depicts changes in the DTV industry and market, user requirements and technological evolution, and discerns the industry's development trend.
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On the basis of detailed analysis of major cities and areas where DTV is operated successfully, and the cooperation model between operators and STB vendors, the report puts forward issues encountered in the development of digital STB, and explores the solutions.
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The report elaborates on leading brands' performance in 2007. It sums up enterprises' performance in the dimension of market shares, competition situation and competitive strategies, and reviews the makings of leading players in the marketplace.
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It presents in-depth quantitative market forecasts. Through regression modeling and expert verification in the overall market and market segments, it presents valuable trend analysis and quantitative result.
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global DTV STB Market in 2007
(I) Market Size & Growth
1. Market Size & Growth, 2005-2007
2. New Technology Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. Europe
2. USA
3. Asia-Pacific
Chapter II Overview of China's DTV STB Market in 2007
(I) Market Size & Growth
1. Market Size & Growth, 2005-2007
2. Price Trend
(II) Basic Characteristics
(III) Market Structure
1. Product Structure
2. Price Structure
3. Regional Structure
(IV) Brand Market Shares, 2006-2007
1. Overall Market Shares, 2006-2007
2. Product Structure in 2007
Chapter III Forecast of the Size of China's DTV STB Market, 2008-2012
(I) Market Size
(II) Market Structure
1. Product Structure
2. Price Structure
3. Regional Structure
Chapter IV Development Trend of China's DTV STB Market, 2008-2012
(I) Product Technology
(II) Price
(III) Operation Models
Chapter V Major Factors Affecting the Market
(I) Competition Situation
(II) Impetuses
(III) Obstacles
Chapter VI Competition Situation in China's DTV STB Market
(I) Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
Chapter VII User Requirements Study
(I) Product Functions
(II) Price Expectations
(III) Purchasing Channels
Chapter VIII Recommendations
Tables
Size of the Global DTV STB Market, 2005-2007
Distribution of Price Brackets of DTV STB in China in 2007
Structure of Sales Volume in China's DTV STB Market in 2007
Structure of Sales Revenue in China's DTV STB Market in 2007
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Figures
Size of the Global DTV STB Market, 2005-2007
Forecast of Sales Volume in China's DTV STB Market, 2008-2012
Forecast of the Price Brackets of China's DTV STB Market, 2008-2012
Forecast of the Regional Segments of China's DTV STB Market, 2008-2012
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