Report Highlights
After Shanghai took the lead to launch onboard mobile TV in October 2002, Beijing followed suit in May 2004. Through market cultivation in 2005 and 2006, and the explosive growth over the past two years, onboard mobile TV has been launched in major cities across China. With the maturing of digital broadcasting technology, the unification of DTV standard, the growth of the automotive market, and the deployment made by leading onboard mobile TV operators in various cities, China's onboard mobile TV market got onto the fast track in 2007. In 2008, the market will further exert its development potential.
In the face of changes and challenges of competition and market, our team releases 2007-2008 Annual Report on China's Onboard Mobile TV Market, which helps vendors, investors and industry chain grasp more accurately the market's pulse and in combing the market's development track:
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In-depth, full and accurate market research data: On the basis of in-depth research in leading vendors' main products, the report depicts changes in the market from the angle of brand structure and city structure, and clearly identifies development trend.
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All-round and in-depth brand competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, our team leverages its profound understanding of the onboard mobile TV market to establish a CPM system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers
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Through mathematical model and the Delphi method, the report predicts the industry's development trend for the next five years, examines investment opportunities and risks in various links of the industry chain, and provides vendors and investment institutions with key decision basis.
Table of Contents
Main Conclusions
Key Findings
Chapter I. Development Environment of China's Onboard Mobile TV Market
(I) Development Course of China's Onboard Mobile TV Market
(II) Development Environment
1. Policy Environment
2. Industry Environment
3. Technological Environment
Chapter II. Overview of China's Onboard Mobile TV Market
(I) Market Size & Growth
(II) Market Structure
1. Brand Structure
2. City Level Structure
(III) Market Characteristics
(IV) Development of Onboard Mobile TV in China's Major Cities
1. Beijing
2. Shanghai
3. Guangzhou
4. Shenzhen
Chapter III. Forecast of China's Onboard Mobile TV Market, 2008-2012
(I) Market Size
(II) Market Structure
Chapter IV. Development Trend of China's Onboard Mobile TV Market, 2008-2012
(I) Product Technology
(II) Application (Business) Innovation
(III) Industry Transfer
Chapter V. Operations of China's Onboard Mobile TV Industry
(I) Standards of the Onboard Mobile TV Industry
(II) Policy for Onboard Mobile TV
(III) Industry Chain of the Onboard Mobile TV Industry
(IV) Operation Models of the Onboard Mobile TV
Chapter VI. Advantages & Communications Effect of Onboard Mobile TV in China
(I) Advantages
(II) Advertising Value
(III) Media Value Assessment
(IV) Content
Chapter VII. Competition Situation in China's Onboard Mobile TV Market in 2007
(I) Competition Situation
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. VisionChina
2. Towona
3. BUS-ONLINE
(III) Regional Vendors' Competitive Strategies & SWOT Analysis
1. Oriental Pearl
2....
Chapter VIII. Recommendations
Tables
List of Areas Where Onboard Mobile TV Was Launched or Tested around China in 2007
Share of Onboard Mobile TV in the Media & Advertising Market
Audiences' Preference for Various Kinds of Media
Major Indexes for Assessing Mobile TV Media in Public Transportation
Development of Onboard Mobile TV in China's Provinces & Municipalities
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Figures
Structure of the Industry Chain of China's Onboard Mobile TV Industry
Regional Distribution of Terrestrial Transmission Standards around the World
Composition of Industries in Advertisements on Onboard Mobile TV
List of Global Mobile TV Standards
Comparison of ATSC, DVB-T and ISDB-T
Comparison of the Quantity of Terminals Deployed by Onboard Mobile TV Operators in Various Cities
Growth of VisionChina's Media
Times of Riding Buses Equipped with Onboard Mobile TV Each Week
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