Report Highlights
In 2007, satellite digital broadcasting has yet to be launched; mobile DTV experienced rapid development, and digital broadcasting for home users has just started; cable DTV got onto the fast track, with 25 million subscribers. Cable DTV and mobile DTV become operators' focus of competition. In the field of cable DTV, CITIC Guoan, Oriental Pearl and China Digital Cable TV continued in expanding their networks. In the field of mobile DTV, VisionChina and Towona, which have solid financial strength, are making deployment in major cities.
In the face of fast changes and emerging opportunities in the marketplace, our team releases 2007-2008 Annual Report on China's DTV Operations Market, which helps upstream and downstream enterprises in the industry chain and investment institutions grasp more accurately the industry's pulse, and identify market competition and investment opportunities in DTV market:
?
Backed by full and accurate description data, the report depicts the development of the market in the dimension of network size, equipment demand and number of digital subscribers, and discerns the industry's development trend.
?
It sums up leading operators' performance in 2007, and depicts their market position and competitive strategies, and reviews key factors of competition.
?
It offers in-depth quantitative forecasts. After conducting regression modeling and expert verification in the development track of the number of subscribers and networks, the report presents valuable trend analysis and quantitative result.
?
On the basis of analysis of affecting factors, it presents the industry's development trend in the dimension of technology and business.
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global DTV Operations Market in 2007
(I) Present Situation
1. Number of DTV Subscribers
2. Structure of DTV Subscribers
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Asia-Pacific
Chapter II Overview of China's DTV Operations Market in 2007
(I) Development Environment
(II) Present Situation
1. Present Situation of the Operation Network Market
2. Present Situation of the DTV Equipment Market
3. Number of DTV Subscribers
(III) Basic Characteristics
(IV) Market Segments
1. Cable TV Operations
2. Mobile TV Operations
...
Chapter III Forecast of China's DTV Operations Market, 2008-2012
(I) Affecting Factors
1. Policy Factors
2. Economic Factors
3. Social Factors
4. Technological Factors
(II) Development Forecast
1. Operation Network Market
2. Operation Equipment Market
3. Number of DTV Subscribers
Chapter IV Development Trend of China's DTV Operations Market, 2008-2012
(I) Technology
(II) Services
...
Chapter V Competition Situation in China's DTV Operations Market
(I) Competition Model
(II) Competition Situation
1. Overall Competition Situation
2. Potential Entrants & Substitute Products
(III) Leading Enterprises' Competitive Strategies & SWOT Analysis
Chapter VI Recommendations
Tables
Size of China's DTV Equipment Market, 2005-2007
Structure of DTV Subscribers in China in 2007
Forecast of the Number of DTV Subscribers in China, 2008-2012
...
Figures
Number of DTV Subscribers Worldwide, 2005-2007
Size of DTV Networks in China, 2005-2007
Forecast of the Structure of DTV Subscribers in China, 2008-2012
...
