Report Highlights
In 2007, with the integral transition of DTV in cities around China and the popularization of flat-panel TV, fueled by improved industry environment and market environment, China's DTV market was flourishing. As the market continues to grow, the upstream and downstream sectors are experiencing further reshuffling and convergence, and are seeking more development opportunities amid intense market competition.
In the face of changes and challenges of competition and market, our team releases 2007-2008 Annual Report on China's DTV Market, which helps vendors, investors and industry chain grasp more accurately the market's pulse and in combing the market's development track:
In-depth, full and accurate market research data: On the basis of in-depth research in leading vendors' main products, the report depicts changes in the market from the angle of product structure, price brackets, regional structure and channels, and clearly identifies development trend.
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All-round and in-depth brand competition analysis: The report sums up enterprises' performance in the dimension of market segments and competitive strategies. Based on its deep understanding of the consumer electronics market, our team establishes a CPM system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace.
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Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.
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The report presents multidimensional analysis of the impetuses and factors affecting the market segment, and user requirements.
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global DTV Market in 2007
(I) Market Size & Growth
(II) Basic Characteristics
(III) Major Countries & Regions
1. Europe
2. USA
3. Asia-Pacific
Chapter II Overview of China's DTV Market in 2007
(I) Market Size & Growth
1. Market Size & Growth, 2005-2007
2. Price Trend
(II) Basic Characteristics
(III) Market Structure
1. Product Structure
2. Price Structure
3. Regional Structure
4. Channel Structure
(IV) Brand Market Shares in 2007
1. Overall Shares
2. Price Brackets
3. Regional Shares
Chapter III Forecast of China's DTV Market, 2008-2012
(I) Market Size
1. Sales Volume
2. Sales Revenue
(II) Forecast of the Structure of China's DTV Market, 2008-2012
1. Product Structure
2. Price Structure
3. Regional Structure
4. Channel Structure
Chapter IV Development Trend of China's DTV Market, 2008-2012
(I) Product Technology
(II) Price
(III) Channels
Chapter V Study of Market Segments
(I) LCD TV Market
1. Competition Situation
2. Impetuses
3.Obstacles
(II) Plasma TV Market
1. Competition Situation
2. Impetuses
3.Obstacles
Chapter VI Competition Situation in China's DTV Market
(I) Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
Chapter VII User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchasing Channels
(VI) Service Experiences
Chapter VIII Recommendations
Tables
Product Structure of China's DTV Market in China in 2007
Price Structure of China's DTV Market in 2007
Regional Structure of China's DTV Market in 2007
Brand Structure of China's DTV Market in 2007
Channel Structure of China's DTV Market in 2007
Brand Structure of China's LCD TV Market in 2007
Brand Structure of China's Plasma TV Market in 2007
CPM Analysis of China's DTV Market in 2007
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Figures
Number & Growth of DTV Subscribers Worldwide, 2005-2007
Sales Volume & Growth of the Global DTV Market, 2005-2007
Sales Revenue & Growth of the Global DTV Market, 2005-2007
Changes in the Average Selling Price of the Global DTV Market, 2005-2007
Brand Competition in China's DTV Market in 2007
Sales Volume & Growth of China's DTV Market, 2005-2007
Sales Revenue & Growth of China's DTV Market, 2005-2007
Changes of the Average Selling Price of China's DTV Market, 2005-2007
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