Report Highlights
In 2007, changes were incubated in the competition situation in China's mobile TV industry. With the approaching of the 3G age, as typical 3G application, mobile TV service is not only an important deployment by telecom operators and radio/TV operators, but also a key opportunity for network transmission equipment vendors and mobile phone terminal vendors. Stakeholders will engage in intense competition in mobile TV standard, source of content, network development and mobile phone terminals.
Standard and convergence are becoming key words in the mobile TV industry. In the next few years, with the expedited penetration of the concept of mobile TV, operators, equipment vendors and content providers are pressing ahead with deployment in terminals, networks and content. China's mobile TV industry will enter the stage of rapid growth.
In the face of changes and challenges of competition and market, our team releases 2007-2008 Annual Report on the Development of China's Mobile TV Industry, which helps vendors, investors and industry insiders grasp more accurately laws governing the industry's development and in combing the development track of application value:
All-round, in-depth market analysis: Backed by full and accurate data and complete information, the report expounds the present situation and characteristics of China's mobile TV industry, competition situation, and structure of the industry chain, to help enterprises and investors identify the industry's present situation and development trend.
Scientific, complete forecast: By analyzing factors affecting the industry's growth, the report evaluates its future growth potential. Through mathematical model and Delphi method, the report predicts the industry's development trend, and presents recommendations for government regulators, terminal vendors and operators.
Report Framework
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global Mobile TV Industry in 2007
(I) Present Situation
1. Industry Size & Growth
2. Industry Competition
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4. South Korea
Chapter II Overview of China's Mobile TV Industry in 2007
(I) Present Situation
1. Industry Environment
2. Industry Size & Growth
3. Profitability
4. Independent Innovation
(II) Basic Characteristics
(III) Major Provinces & Municipalities
1. Guangdong
2. Shanghai
3....
Chapter III Forecast of China's Mobile TV Industry, 2008-2012
(I) Affecting Factors
1. Favorable Factors
2. Unfavorable Factors
(II) Size of China's Mobile TV Industry, 2008-2012
Chapter IV Development Trend of China's Mobile TV Industry, 2008-2012
(I) Technological Evolution
(II) Business Innovation
(III) Industry Transfer
Chapter V Structure of the Industry Chain of China's Mobile TV Industry
(I) Overview of the Industry Chain
(II) Evolution Trend of the Industry Chain
Chapter VI Competition Situation in the Industry Chain of China's Mobile TV Industry Chain
(I) Terminal Vendors
1. Nokia
2....
(II) Operators
(III) Upstream Vendors
(IV) Content Production and Integrators
Chapter VII Recommendations from our team
(I) To the Government
(II) To Terminal Vendors
(III) To Mobile Operators
(IV) To Broadcast & TV Operators
Figures
Size & Growth Rate of the Global Mobile TV Users, 2005-2007
Size & Growth Rate of the Global Mobile TV Service Worldwide, 2005-2007
Growth & Forecast of the Number of China's Mobile TV Subscribers, 2008-2012
Growth & Forecast of China's Mobile TV Service Market, 2008-2012
Forecast of the Size of China's Mobile TV Terminal Market, 2008-2012
...
Tables
Development Course of China Mobile's Mobile TV Service in 2007
Development Course of China Unicom's Mobile TV Service in 2007
...
