US Fast Food Market Outlook 2010

Summary

The US fast food industry has reported remarkable growth despite being severely hit by the economic turmoil. Yankees consume more than half of their food in restaurants. Fast food is an important segment of the restaurant industry and growth of this segment is outpacing the growth of overall restaurant industry, says "US Fast Food Market Outlook 2010", a new report.

The report provides an extensive research on the US fast food industry along with impartial analysis considering the impact of financial crisis on its performance. It thoroughly examines the current industry trends which are adding to the growth of fast food industry.

The report also includes forecast for different segments of the fast food industry, with due consideration to the possible negative effects of recession on the industry so that clients closely study how the market will progress in coming years.

For the purpose of this report, Quick Service restaurants are considered as the fast food restaurants.

The forecasts and estimations given in this report are not based on a complex economic model, but are intended as a rough guide to the direction in which the market is likely to move. This forecast is based on a correlation between past market growth and growth of base drivers.

Our report also provides forecasts for

* Restaurant Industry
* Fast Food Industry
* Hamburger sales
* Sandwich sales
* Pizza sales
* Mexican fast food sales
* Real GDP Growth
* Population
* Per Head Personal Disposable Income

Key Players

This section provides business overview of key players in the US fast food industry. The key players discussed in the report are McDonald's Corporation, Wendy's International, Burger King Corporation, Taco Bell Corp., Pizza Hut Inc., KFC Corporation and Subway.

Table of Contents

1. Analyst View
2. Macro Economic Overview
     2.1 Economic Growth
     2.2 Demographics
     2.3 Income Distribution
3. Fast Food Industry Performance and Future Outlook
     3.1 Market Size
     3.2 Performance by Segment
            3.2.1 Hamburger
            3.2.2 Sandwich
            3.2.3 Pizza
            3.2.4 Mexican Fast Food
4. Industry Trends
     4.1 Women Involvement in the Economic Activities and Busy Life Style
     4.2 Cost Advantage Over Traditional Restaurant Food
     4.3 Health Related Cost
     4.4 Large and Flourishing Franchising Industry
5. Key Players
     5.1 McDonald's Corporation
     5.2 Wendy's International
     5.3 Burger King Corporation
     5.4 Taco Bell Corp.
     5.5 Pizza Hut, Inc.
     5.6 KFC Corporation
     5.7 Subway

List of Figures:

Figure 2-1: Real GDP Growth (%), 2008-2013
Figure 2-2: Population (Million), 2008-2013
Figure 2-3: Per Head Personal Disposable Income (US$), 2008-2013
Figure 3-1: Restaurant Industry Sales (Billion US$), 2007-2010
Figure 3-2: Share of Fast Food Restaurant in Restaurant Industry Sales (%), 2008
Figure 3-3: Fast Food Industry Sales (Billion US$), 2007-2010
Figure 3-4: Hamburger Sales (Billion US$), 2007-2010
Figure 3-5: Sandwich Sales (Billion US$), 2005-2010
Figure 3-6: Pizza Sales (Billion US$), 2007-2010
Figure 3-7: Pizza Sales by Distribution Channel (%), Jun 2008-Jun 2009
Figure 3-8: Mexican Fast Food Sales (Billion US$), 2007-2010
Figure 4-1: Working Population (Million), 2002-2008

List of Tables:

Table 2-1: Population Aged 15-64 Years (%), 2008-2013
Table 3-1: Top 10 Fast Food Chains by Sales (Million US$), 2008
Table 4-1: Overweight and Obesity Statistics (1990, 2000, 2006, 2007 & 2012)

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