US Fast Food Market Outlook 2010

Report Summary

US fast food industry has reported remarkable growth despite being severely affected by the
economic turmoil. In the US, consumers consume more than half of their food in restaurants.
Fast food is an important segment of the restaurant industry and the growth of this segment
is outpacing the growth of overall restaurant industry, says "US Fast Food Market Outlook
2010".

"US Fast Food Market Outlook 2010" provides extensive research and rationale analysis of the
fast food industry in the US. The report thoroughly examines the current industry trends
which are adding to the growth of the US fast food industry. Forecast in this research has
been done with due consideration to the possible impact of recession on the industry. In this
regard, the report will help clients to have proper insight of the current and future outlook
of the fast food industry in the US.

For the purpose of this report, Quick Service restaurants are considered as Fast Food
restaurants.

The forecasts and estimations given in this report are not based on a complex economic model,
but are intended as a rough guide to the direction in which the market is likely to move.
This forecast is based on a correlation between past market growth and growth of base
drivers.

Our report also provides forecasts on

* Restaurant Industry
* Fast Food Industry
* Hamburger sales
* Sandwich sales
* Pizza sales
* Mexican fast food sales
* Real GDP Growth
* Population
* Per Head Personal Disposable Income

Key Players

This section provides business overview of key players in the US fast food industry. The key
players discussed in the report are McDonalds Corporation, Wendy's International, Burger King
Corporation, Taco Bell Corp., Pizza Hut, Inc., KFC Corporation and Subway.

Report Outline

1. Analyst View
2. Macro Economic Overview
2.1 Economic Growth
2.2 Demographics
2.3 Income Distribution
3. Fast Food Industry Performance and Future Outlook
3.1 Market Size
3.2 Performance by Segment
3.2.1 Hamburger
3.2.2 Sandwich
3.2.3 Pizza
3.2.4 Mexican Fast Food
4. Industry Analysis
4.1 Busy Life Style
4.2 Cost Advantage
4.3 Health Issues
4.4 Franchising
5. Key Players
5.1 McDonalds Corporation
5.2 Wendy's International
5.3 Burger King Corporation
5.4 Taco Bell Corp.
5.5 Pizza Hut, Inc.
5.6 KFC Corporation
5.7 Subway

List of Figures:

Figure 2-1: Real GDP Growth (%), 2008-2013
Figure 2-2: Population (Million), 2008-2013
Figure 2-3: Per Head Personal Disposable Income (US$), 2008-2013
Figure 3-1: Restaurant Industry Sales (Billion US$), 2007 & 2008
Figure 3-2: Forecast for Restaurant Industry Sales (Billion US$), 2009 & 2010
Figure 3-3: Share of Fast Food Restaurant in Restaurant Industry Sales (%), 2008
Figure 3-4: Fast Food Industry Sales (Billion US$), 2007 & 2008
Figure 3-5: Forecast for Fast Food Industry Sales (Billion US$), 2009 & 2010
Figure 3-6: Hamburger Sales (Billion US$), 2007 & 2008
Figure 3-7: Forecast for Hamburger Sales (Billion US$), 2009 & 2010
Figure 3-8: Sandwich Sales (Billion US$), 2005-2008
Figure 3-9: Forecast for Sandwich Sales (Billion US$), 2009 & 2010
Figure 3-10: Pizza Sales (Billion US$), 2007 & 2008
Figure 3-11: Forecast for Pizza Sales (Billion US$), 2009 & 2010
Figure 3-12: Mexican Fast Food Sales (Billion US$), 2007 & 2008
Figure 3-13: Forecast for Mexican Fast Food Sales (Billion US$), 2009 & 2010
Figure 4-1: Working Population (Million), 2002-2008

List of Tables:

Table 2-1: Population Aged 15-64 Years (%), 2008-2013
Table 4-1: Overweight and Obesity Statistics (1990, 2000, 2006, 2007 & 2012)

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