2004-2005 Annual Report on China Beverage Wholesale & Retail Market

http://www.chinaccm.com 2005-5-9 16:23

Published:            April 2005
Price (USD):         $1,500 /hard copy
                                $1,650 /PDF
                                $1,800 /both

Report Summary

The report sums up the development of the global and Chinese beverage wholesale & retail markets in 2004.  Through detailed data and full elaboration, it reveals from various angles the structure and competition pattern of China's beverage wholesale & retail market.  Meanwhile, it makes a comprehensive evaluation of the operational strategies and competitiveness and of leading vendors.

The report especially points out the following:  Bottled water is now the largest product variety in the drink market.  Other drink products also see their output and sales rise rapidly.  Among them, tea drinks grow the fastest.  China's drink market is more concentrated towards leading brands and there is a high degree of market concentration for all product varieties.  Competition thresholds in the industry are rising.  Local brand are in intense competition with nationwide brands.  Major foreign brands have also staged offensives at the Chinese market.  Competition in the drink market will change form local and incomplete competition among domestic vendors to global and all-round competition. 

Based on an in-depth analysis of major factors affecting the development of China's beverage wholesale & retail market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market.  Finally, it provides pertinent market development recommendations for leading vendors and growing vendors respectively. 

Report Outline

Section 1    Overview of Development of the Global Beverage Wholesale & Retail Market, 2004

1.1    Development Status
1.2    Basic Characteristics 
1.3    Overview of Development in Major Countries and Regions
    1.3.1  U.S.
    1.3.2  Japan
    1.3.3  Europe
    1.3.4  Asia-Pacific (excluding Japan)

Section 2    Size & Structure of China Beverage Wholesale & Retail Market, 2004

2.1    Market Size
    2.1.1  Total Size
    2.1.2  Growth Rate
2.2    Market Structure
    2.2.1  Product Structure 
    2.2.2  Brand Structure

Section 3    Analysis of Supply & Demand in China Beverage Wholesale & Retail Market, 2004

3.1    Demand Analysis
3.2    Supply Analysis
3.3    Analysis of Market Characteristics 

Section 4    Competition Situation in China Beverage Wholesale & Retail Market in 2004 and Assessment of Leading Vendors' Market Competitiveness

4.1    Analysis of Competition Situation
4.2    Assessment of Leading Vendors' Competitiveness

Section 5    Factors Affecting Development of China Beverage Wholesale & Retail Market, 2005-2009

5.1    Favorable Factors
5.2    Unfavorable Factors

Section 6    Analysis of Trend of China Beverage Wholesale & Retail Market, 2005-2009

6.1    Product Trend
6.2    Price Trend
6.3    Channel Trend
6.4    Trend of User Demand

Section 7    Forecast for Development of China Beverage Wholesale & Retail Market, 2005-2009

7.1    Forecast for Market Size
7.2    Forecast for Market Structure

Section 8    Recommendations

8.1    Product Strategy 
8.2    Pricing Strategy
8.3    Channel Strategy
8.4    Services Strategy

Report Specifications

1.    Objective of Report
2.    Research Scope
3.    Survey Region
4.    Data Source
5.    Research Approaches
6.    General Definition
7.    Market Definition
8.    Evaluation Index System of Competitiveness
9.    Forecasting Model
10.  Special Specifications
11.  Research Object