2004-2005 Annual Report on China Fast Food Service Market

http://www.chinaccm.com 2005-4-8 10:45

Published:            April 2005
Price (USD):         $1,500 /hard copy
                                $1,650 /PDF
                                $1,800 /both

Report Summary

The report sums up the development of the global and Chinese fast food service markets in 2004.  Through accurate data and full elaboration, it presents the structure of China fast food service market and features of the demand-supply relationship from various angles.  Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading players competitiveness.

The report especially points out the following:  the basic system of China fast food service market has emerged in 2004, the consumer market and supply market took shape, with boundless vitality and potential business opportunities.  Western fast food shows strong development momentum, becoming the dominant force in China fast food service market, while Chinese fast food restaurants need to sharpen their competitive edge.  On the whole, China fast food service industry will keep expanding in the form of chain stores and franchised stores.  Environmental protection, green, nutrition, health and flavor will become new key concepts in this industry. 

After analyzing major factors affecting the development of China fast food service market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market.  Finally, it provides pertinent development strategy and recommendations for leading enterprises and growth enterprises respectively.

Report Outline

Section 1    Overview of the Global Fast Food Service Market, 2004

1.1    Development Status
1.2    Basic Characteristics
1.3    Overview of Development in Major Countries and Regions

Section 2    Size & Structure of China Fast Food Service Market, 2004

2.1    Market Size
    2.1.1  Total Size
    2.1.2  Growth Rate
2.2    Market Structure
    2.2.1  Product Structure
    2.2.2  Brand Structure

Section 3    Supply & Demand in China Fast Food Service Market, 2004

3.1    Demand Analysis
3.2    Supply Analysis
3.3    Market Features

Section 4    Competition Situation in China Fast Food Service Market in 2004 & Assessment of Leading Players Competitiveness

4.1    Competition Situation
    4.1.1  Competition Situation
    4.1.2  Means of Competition
    4.1.3  Concentration
4.2    Assessment of Leading Players Competitiveness

Section 5    Factors Affecting the Development of China Fast Food Service Market, 2005-2009

5.1    Favorable Factors
5.2    Unfavorable Factors

Section 6    Development Trend of China Fast Food Service Market, 2005-2009

6.1    Development Trend of Products
6.2    Development Trend of Price
6.3    Development Trend of Channels
6.4    Development Trend of Users Demand
6.5    Development Trend of Service

Section 7    Forecast of China Fast food Service Market, 2005-2009

7.1    Forecast of Market Size
7.2    Forecast of Growth

Section 8    Recommendations

8.1    Product Strategy
8.2    Pricing Strategy
8.3    Channel Strategy
8.4    Marketing Strategy
8.5    Service Strategy
8.6    Brand Strategy

Report Specifications

1.    Objective of Report
2.    Research Scope
3.    Survey Region
4.    Data Source
5.    Research Approaches
6.    General Definition
7.    Market Definition 
8.    Evaluation Index System of Competitiveness
9.    Forecasting Model
10.  Special Specifications
11.  Research Object