Report Summary

Non-alcoholic drinks have emerged as one of the most dynamic segments of the beverages industry in Brazil. Rapid product development, rising consumer awareness, busier lifestyle and growing health concerns have been fueling the demand of non-alcoholic drinks in Brazil since the past few years. Juices, energy and isotonic drinks, and mineral water are the most preferred choices among the non-alcoholic beverages segment.

Unlike carbonated drinks segment, that is experiencing a slowdown in sales, health and energy drinks segment has been growing strongly in the Latin American country. Driven by changing consumer behavior and other factors, the health and energy drinks market can be viewed as the most promising segment of non-alcoholic beverages industry in the country, says "Non-Alcoholic Drinks Market: Opportunities Brazil", our new research study.

This report provides an in depth analysis of the non-alcoholic beverages market in Brazil. Segment-wise market trends and analysis given in the report will help the client to identify potential segments in the overall market. The past, current and future outlook on various product segments will help in analyzing the consumption and sales scenario.

The future outlook of the industry is not determined using any econometric or statistical model or evaluation, rather, it depends upon the past and the current market trends. The changing consumer preferences and behavior, and market trends have been thoroughly evaluated while identifying the future direction of the market.

Industry Forecast (2008-2011)

Soft Drinks Sales in Billion Liter
Juice Consumption in Million Liter
Tea and Mate Consumption in Million Liter
Fruit Juice Exports in Billion US$
Mineral Water Sales in Million BRL and Volume in Billion Liter

Key Players Profiling

This section covers the key players currently operating in Brazil, including Coca-Cola FEMSA, AmBev, Red Bull and PepsiCo Inc.

Report Outline

1. Analyst View
2. Non-alcoholic Beverage Industry Landscape
3. Consumer Behavior & Evolving Market Dynamics
3.1 Purchasing Power & Income Distribution
3.2 Consumer Expenditure
3.3 Changing Lifestyle & Health Awareness
3.4 Demographics
3.5 Off Trade vs On Trade
3.6 Product Innovation
4. Current & Future Market Outlook till 2011
4.1 Soft Drinks
4.1.1 By Flavor
4.1.2 By Packaging
4.2 Juice
4.2.1 By Flavor
4.2.2 By Packaging
4.3 Energy & Isotonic Drinks
4.3.1 By Packaging
4.3.2 By Brand
4.4 Tea & Mate
4.4.1 By Flavor
4.4.2 By Packaging
4.5 Coffee
4.5.1 By Product
4.6 Mineral Water
5. Strategic Overview of the Industry
5.1 Political Factors
5.2 Economic Factors
5.3 Social Factors
5.4 Technological Factors
6. Opportunities
6.1 On Trade Consumption
6.2 Recycling
6.3 Export
7. Competitive Landscape
7.1 Coca-Cola FEMSA
7.2 AmBev
7.3 Red Bull
7.4 PepsiCo, Inc.

Figures

Figure 3-1: Brazil - Per Head Disposable Income (in ¡®000 US$), 2007-2012
Figure 3-2: Brazil - Median Household Income (in US$), 2007-2012
Figure 3-3: Brazil - Consumer Expenditure (in Billion US$), 2007-2012
Figure 3-4: Brazil - Consumer Expenditure on FBT (in Billion US$), 2007-2012
Figure 3-5: Brazil - Young Population (in Million)
Figure 3-6: Brazil - Off Trade vs On Trade Consumption of Non-alcoholic Drinks (%), 2007
Figure 3-7: Brazil - Off Trade & On Trade Sales of Soft Drink, Tea & Mate (%), 2006
Figure 4-1: Brazil - Soft Drink Sales (in Billion Liter), 2001-2007
Figure 4-2: Brazil - Forecast for Soft Drink Sales (in Billion Liter), 2008-2011
Figure 4-3: Brazil - Soft Drink Sales (in Billion BRL), 2001-2006
Figure 4-4: Brazil - Soft Drink Sales by Distribution Channel (%), 2006
Figure 4-5: Brazil - Soft Drink Retail Price* by Distribution Channel (in BRL/Liter), 2001-2006
Figure 4-6: Brazil - Soft Drink Sales by Company (%), 2006 & 2007
Figure 4-7: Brazil - Soft Drink Sales by Flavor (%), 2006
Figure 4-8: Brazil - Regular vs Diet/Light Soft Drink Sales (%), 2006
Figure 4-9: Brazil - Soft Drink Sales by Packaging (%), 2007
Figure 4-10: Brazil - Soft Drink Sales by Packaging Size (%), Dec 2006
Figure 4-11: Brazil - Juice Consumption (in Million Liter), 2004-2007
Figure 4-12: Brazil - Forecast for Juice Consumption (in Million Liter), 2008-2011
Figure 4-13: Brazil - Juice Sales (in Million US$), 2005-2007
Figure 4-14: Brazil - Juice Sales by Distribution Channel (%), 2006
Figure 4-15: Brazil - Juice Sales by Company (%), 2006
Figure 4-16: Brazil - Forecast for Juice Sales by Flavor (%), 2008
Figure 4-17: Brazil - Forecast for Regular vs Diet/Light Juice Sales (%), 2008
Figure 4-18: Brazil - Forecast for Juice Sales by Packaging (%), 2008
Figure 4-19: Brazil - Energy Drink Consumption (in Million Liter), 2003-2007
Figure 4-20: Brazil - Forecast for Energy Drink Consumption (in Million Liter), 2008-2011
Figure 4-21: Brazil - Energy Drink Can Consumption (in Million), 2001-2007
Figure 4-22: Brazil - Forecast for Energy Drink Sales by Company (%), 2008
Figure 4-23: Brazil - Isotonic Drink Consumption (in Million Liter), 2005-2007
Figure 4-24: Brazil - Forecast for Isotonic Drink Consumption (in Million Liter), 2008-2010
Figure 4-25: Brazil - Forecast for Energy Drink Sales by Packaging (%), 2008
Figure 4-26: Brazil - Isotonic Drink Sales by Brand (%), 2006
Figure 4-27: Brazil - Tea & Mate Consumption (in Million Liter), 2005-2007
Figure 4-28: Brazil - Forecast for Tea & Mate Consumption (in Million Liter), 2008-2011
Figure 4-29: Brazil - Tea Sales by Company (%), 2007
Figure 4-30: Brazil - Tea & Mate Sales by Distribution Channel (%), 2006
Figure 4-31: Brazil - Forecast for Tea Consumption by Flavor (%), 2008
Figure 4-32: Brazil - Tea Consumption by Packaging (%), 2007
Figure 4-33: Brazil - Coffee Consumption (in Million Bags), 2003-2007
Figure 4-34: Brazil - Forecast for Coffee Consumption (in Million Bags), 2008-2011
Figure 4-35: Brazil - Per Capita Coffee Consumption (in Kg), 2003-2007
Figure 4-36: Brazil - Coffee Consumption by Product (in Million Bags), 2006 &2007
Figure 4-37: Brazil - Per Capita Coffee Consumption by Product (in Kg), 2003-2007
Figure 4-38: Brazil - Mineral Water Sales (in Billion Liter), 2001-2007
Figure 4-39: Brazil - Mineral Water Sales (in Million BRL), 2006 & 2007
Figure 4-40: Brazil - Forecast for Mineral Water Sales by Value (in Million BRL) & Volume (in Billion Liter), 2008-2011
Figure 6-1: Brazil - Forecast for Off Trade vs On Trade Consumption of Non-alcoholic Drinks (%), 2010
Figure 6-2: Brazil - Forecast for Fruit Juice Export (in Billion US$), 2008-2011

Table

Table 6-1: Brazil - Aluminum Can Recycling (in Tons), 2001-2005