Summary

Wine market is currently witnessing steady growth in consumption in most of the countries of the world. Growing disposable incomes, rising affluence and sophistication, and the resultant consumer shift towards consumption of premium alcoholic beverages are driving growth in the wine industry worldwide. Moreover, developing countries like Russia, China, Australia and India, together with other countries, are expected to drive future growth in this market.

US wine market is one of the fastest growing markets of the world. It has expanded rapidly over the past few years on the back of increased consumption, medical benefits, government support and growing young population. The market will continue growing at a rapid pace in coming years also, says our new report "US Wine Market Forecast to 2012".

As per the report, US is all set to become the largest wine consumer globally by 2012. The wine consumption in US is forecasted to grow at a CAGR of over 3% during 2009-2012 to reach 852 Million Gallons by 2012. Moreover, wine sales in the US will be worth US$ 44 Billion by 2012. The economic recession had little impact on the US wine industry as consumers saved funds to enjoy wines at home. As a result, US food store wine volume increased by nearly 1.6% in 2008.

Anticipating the current market trends and future prospects, we have done a comprehensive analysis of the US wine industry. The report covers various aspects of the country's wine industry. It gives detailed product wise analysis of the wine market by studying it in terms of wine produced, wine consumed, color mix and amount of wine imported and exported.

Our research also highlights the factors responsible for the growth of US wine market over the forecasted period. It says that the millennial segment is the future of the wine industry and their numbers are increasing as younger members are attaining the drinking age. Moreover, rise in the number of female wine drinkers in marginal segment is also fueling the growth of the US wine industry. This trend, coupled with government's initiatives, is playing a greater role in promoting reforms and competitiveness in the wine industry of the US.

Table of Contents

1. Analyst View
2. Global Wine Market-An Overview
3. US in Context of Global Wine Market
     3.1 Production
     3.2 Consumption
     3.3 Import
     3.4 Export
4. What Makes US Wine Market Attractive?
     4.1 Medical Benefits
     4.2 Drinking Frequency
     4.3 Women Wine Consumers
     4.4 Younger Generation
     4.5 Government Support
5. US Wine Market-Performance
     5.1 Production
     5.2 Consumption
     5.3 Products
            5.3.1 Table
            5.3.2 Dessert
            5.3.3 Champagne/Sparkling
     5.4 Color Mix
            5.4.1 Red
            5.4.2 White
            5.4.3 Blush
     5.5 Provinces
            5.5.1 California
            5.5.2 Washington
            5.5.3 Oregon
            5.5.4 New York
     5.6 Trade
            5.6.1 Import
            5.6.2 Export
     5.7 Distribution Networks
6. Consumer Behavior
     6.1 Price Sensitivity
     6.2 Key Premium Wine Consumers
     6.3 Consumer Segment by Generation
     6.4 Consumer Segment by Gender
7. Growth Prospects
     7.1 Retail Food Stores
     7.2 Drug Stores
     7.3 Viticulture
     7.4 Hotel and Restaurants
     7.5 Beverage Containers
     7.6 Celebrity-branded Wines
     7.7 Online Marketing
8. Roadblocks and Recommendations
     8.1 Price War
     8.2 Ineffective Advertising
     8.3 Substitute Products
     8.4 Proliferation of Brands
9. Key Players
     9.1 Constellation Brands, Inc.
     9.2 E&J Gallo Winery
     9.3 W.J. Deutsch & Sons, Ltd.

List of Figures:

Figure 2-1: Global-Wine Consumption (Billion Liter), 2004-2008
Figure 2-2: Global-Wine Consumption by Country (%), 2008
Figure 3-1: Global-Wine Production by Region (%), 2008
Figure 3-2: Global-Wine Production by Country (%), 2008
Figure 3-3: US-Share in Global Wine Consumption (2008)
Figure 3-4: Global-Wine Imports by Country (%), 2007
Figure 3-5: Global-Wine Exports by Country (%), 2008
Figure 4-1: Relative Risk of Death with Frequency of Wine Consumption
Figure 4-2: Reduction in Salmonella based Food Poisoning on Wine Consumption (Units/ml)
Figure 4-3: US-Per Capita Wine Consumption (Gallons), 2004-2008
Figure 4-4: US-Wine Consumption Frequency (%), 2006 & 2008
Figure 4-5: US-Core and Marginal Wine Consumer by Gender (%), 2008
Figure 4-6: US-Net Percent Gain/Loss in Wine Consumption by Generation (2008)
Figure 5-1: US-Wine Production (Million Gallons), 2004-2008
Figure 5-2: US-Number of Wineries (2005-2008)
Figure 5-3: US-Total Wine Sales (Million Gallons), 2004-2008
Figure 5-4: US-Total Wine Sales (Billion US$), 2004-2008
Figure 5-5: US-Wine Sales by Price Segment (%), 2008 & 2009
Figure 5-6: US-Forecast for Wine Sales (Million Gallons), 2009-2012
Figure 5-7: US-Forecast for Wine Sales (Billion US$), 2009-2012
Figure 5-8: US-Total Wine Sales by Product (%), 2008
Figure 5-9: US-Table Wine Sales (Million Gallons), 2004-2008
Figure 5-10: US-Forecast for Table Wine Sales (Million Gallons), 2009-2012
Figure 5-11: US-Table Wine Consumption (Million Cases), 2005-2008
Figure 5-12: US-Dessert Wine Sales (Million Gallons), 2004-2008
Figure 5-13: US-Forecast for Dessert Wine Sales (Million Gallons), 2009-2012
Figure 5-14: US-Champagne/Sparkling Wine Sales (Million Gallons), 2004-2008
Figure 5-15: US-Forecast for Champagne/Sparkling Wine Sales (Million Gallons), 2009-2012
Figure 5-16: US-Core Wine Consumption by Color Mix (%), 2008
Figure 5-17: US-Marginal Wine Consumption by Color Mix (%), 2008
Figure 5-18: US-Red Table Wine Sales (Million Gallons), 2007 & 2008
Figure 5-19: US-White Table Wine Sales (Million Gallons), 2007 & 2008
Figure 5-20: US-Blush Table Wine Sales (Million Gallons), 2007 & 2008
Figure 5-21: California-Number of Wineries (2005-2008)
Figure 5-22: California-Wine Production (Million Gallons), 2004-2008
Figure 5-23: Washington-Number of Wineries (2005-2008)
Figure 5-24: Washington-Total Grape Wine Production (Tons), 2005-2008
Figure 5-25: Washington-Grape Wine Production by Color (%), 2008
Figure 5-26: Oregon-Number of Wineries (2005-2008)
Figure 5-27: Oregon-Grape Wine Production (Tons), 2006-2008
Figure 5-28: Oregon-Total Wine Sales (Cases), 2005-2008
Figure 5-29: New York-Number of Wineries (2005-2008)
Figure 5-30: US-Total wine Imports (Billion US$), 2005-2008
Figure 5-31: US-Imported and Domestic Wine Consumption by Generation (%), 2008
Figure 5-32: US-Imported and Domestic Wine Consumption by Segment (%), 2008
Figure 5-33: US-Wine Exports (Million US$), 2005-2008
Figure 5-34: US-Wine Exports (Million Gallons), 2005-2008
Figure 5-35: US-Share of Export in Wine Production (2005-2008)
Figure 5-36: US-Wine Exports by Country (%), 2008
Figure 5-37: US-Wine Exports by Product (Million Hectoliter), 2006-2008
Figure 5-38: US-Wine Distribution Networks (%), 2006
Figure 6-1: US-Wine Purchasing Frequency of Core Drinkers by Price Point (2007)
Figure 6-2: US-Wine Purchasing Frequency of Marginal Drinkers by Price Point (2007)
Figure 6-3: US-Wine Industry Revenue by Price Category (%) 1995 & 2006
Figure 6-4: US-Key Premium Wine Consumers by Segment (%)
Figure 6-5: US-Adult Wine Consumer Segment (%), 2008
Figure 6-6: US-Core Wine Consumers by Generation (%), 2007
Figure 6-7: US-Marginal Wine Consumers by Generation (%), 2007
Figure 6-8: US-Number of Glasses per Occasion by Generation (2008)
Figure 6-9: US-Male and Female Wine Drinkers by Generation (%), 2008
Figure 7-1: US-Online Wine Purchases by Segment (%), 2005 & 2008

List of Tables:

Table 5-1: US-Top Ten Wine Consuming States (9 Liter Cases), 2007
Table 5-2: US-Top Ten States by Number of Wineries (2008)
Table 5-3: California-Wine Industry Statistics (2008)
Table 5-4: Washington-Grape Wine Production by Variety and Wine Type (Tons), 2007 & 2008
Table 5-5: Oregon-Grape Wine Production by Variety and Wine Type (Tons), 2007 & 2008
Table 5-6: Oregon-Wine Sales by Variety and Wine Type (Cases), 2007 & 2008
Table 5-7: US-Wine Imports by Country ('000 US$), 2008
Table 6-1: US-Wine Consumption (Million Cases) by Retail Price (1995 & 2000-2006)