Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Spirits market at the global level.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011 for 53 countries covered globally for the Spirits market.

Scope of this Report
-  Contains 8 categories:  Brandy, Liqueurs, Rum, Specialty spirits, Vodka, Gin & Genever, Tequila & Mezcal and Whisk(e)y
-  Provides market value, volume data by market, segment and sub segment

Research & Analysis Highlights
The Global Spirits market covering 53 countries, increased between 2001-2006, growing at an average annual rate of 2.2%.

The leading company in the market in 2006 was Diageo plc.  The second-largest player was Pernod Ricard with Kristall is third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Spirits markets
-  Understand consumers' consumption and expenditure patterns for the 53 countries covered
-  Understand the future direction of the market with reliable historical data and full five year forecasting

Table of Contents

Chapter 1    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 2    Overview

2.1    Value Analysis
2.2    Volume Analysis

Chapter 3    Global Spirits - Market Overview

3.1    Value Analysis, US$ 2001-2006
3.2    Value Analysis, US$ 2006-2011
3.3    Volume Analysis, 2001-2006
3.4    Volume Analysis, 2006-2011
3.5    Company Share Analysis

Chapter 4    Category Analysis - Brandy

4.1    Value Analysis, US$ 2001-2006
4.2    Value Analysis, US$ 2006-2011
4.3    Volume Analysis, 2001-2006
4.4    Volume Analysis, 2006-2011
4.5    Company Share Analysis

Chapter 5    Category Analysis - Liqueurs

5.1    Value Analysis, US$ 2001-2006
5.2    Value Analysis, US$ 2006-2011
5.3    Volume Analysis, 2001-2006
5.4    Volume Analysis, 2006-2011
5.5    Company Share Analysis

Chapter 6    Category Analysis - Rum

6.1    Value Analysis, US$ 2001-2006
6.2    Value Analysis, US$ 2006-2011
6.3    Volume Analysis, 2001-2006
6.4    Volume Analysis, 2006-2011
6.5    Company Share Analysis

Chapter 7    Category Analysis - Specialty Spirits

7.1    Value Analysis, US$ 2001-2006
7.2    Value Analysis, US$ 2006-2011
7.3    Volume Analysis, 2001-2006
7.4    Volume Analysis, 2006-2011
7.5    Company Share Analysis

Chapter 8    Category Analysis - Vodka

8.1    Value Analysis, US$ 2001-2006
8.2    Value Analysis, US$ 2006-2011
8.3    Volume Analysis, 2001-2006
8.4    Volume Analysis, 2006-2011
8.5    Company Share Analysis

Chapter 9    Category Analysis - Gin & Genever

9.1    Value Analysis, US$ 2001-2006
9.2    Value Analysis, US$ 2006-2011
9.3    Volume Analysis, 2001-2006
9.4    Volume Analysis, 2006-2011
9.5    Company Share Analysis

Chapter 10    Category Analysis - Tequila & Mezcal

10.1    Value Analysis, US$ 2001-2006
10.2    Value Analysis, US$ 2006-2011
10.3    Volume Analysis, 2001-2006
10.4    Volume Analysis, 2006-2011
10.5    Company Share Analysis

Chapter 11    Category Analysis - Whisk(e)y

11.1    Value Analysis, US$ 2001-2006
11.2    Value Analysis, US$ 2006-2011
11.3    Volume Analysis, 2001-2006
11.4    Volume Analysis, 2006-2011
11.5    Company Share Analysis

Chapter 12    Research Methodology

12.1    Methodology overview
12.2    Secondary research
12.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
12.4    Primary research
12.5    Data finalization
12.6    Ongoing research

Chapter 13    Appendix

13.1    Future readings
13.2    How to contact experts in your industry

List of Tables

Table 1: Spirits category definitions
Table 2: Global Spirits value (Region wise), 2001-2006 (US$ m, nominal prices)
Table 3: Global Spirits value (Region wise) forecast, 2006-2011 (US$ m, nominal prices)
Table 4: Global Spirits volume (Region wise), 2001-2006 (Liters m)
Table 5: Global Spirits volume (Region wise) forecast, 2006-2011 (Liters m)
Table 6: Global Spirits value, 2001-2006 (US$ m, nominal prices)
Table 7: Global Spirits value forecast, 2006-2011 (US$ m, nominal prices)
Table 8: Global Spirits volume, 2001-2006 (Liters m)
Table 9: Global Spirits volume forecast, 2006-2011 (Liters m)
Table 10: Global Spirits company share (Top 20 companies), by volume, 2005-2006 (%)
Table 11: Global Spirits volume, by company, 2005-2006 (Liters m)
Table 12: Global Brandy value, 2001-2006 (US$ m, nominal prices)
Table 13: Global Brandy value forecast, 2006-2011 (US$ m, nominal prices)
Table 14: Global Brandy volume, 2001-2006 (Liters m)
Table 15: Global Brandy volume forecast, 2006-2011 (Liters m)
Table 16: Global Brandy company share (Top 20 companies), by volume, 2005-2006 (%)
Table 17: Global Brandy volume, by company, 2005-2006 (Liters m)
Table 18: Global Liqueurs value, 2001-2006 (US$ m, nominal prices)
Table 19: Global Liqueurs value forecast, 2006-2011 (US$ m, nominal prices)
Table 20: Global Liqueurs volume, 2001-2006 (Liters m)
Table 21: Global Liqueurs volume forecast, 2006-2011 (Liters m)
Table 22: Global Liqueurs company share (Top 20 companies), by volume, 2005-2006 (%)
Table 23: Global Liqueurs volume, by company, 2005-2006 (Liters m)
Table 24: Global Rum value, 2001-2006 (US$ m, nominal prices)
Table 25: Global Rum value forecast, 2006-2011 (US$ m, nominal prices)
Table 26: Global Rum volume, 2001-2006 (Liters m)
Table 27: Global Rum volume forecast, 2006-2011 (Liters m)
Table 28: Global Rum company share (Top 20 companies), by volume, 2005-2006 (%)
Table 29: Global Rum volume, by company, 2005-2006 (Liters m)
Table 30: Global Specialty Spirits value, 2001-2006 (US$ m, nominal prices)
Table 31: Global Specialty Spirits value forecast, 2006-2011 (US$ m, nominal prices)
Table 32: Global Specialty Spirits volume, 2001-2006 (Liters m)
Table 33: Global Specialty Spirits volume forecast, 2006-2011 (Liters m)
Table 34: Global Specialty Spirits company share (Top 20 companies), by volume, 2005-2006 (%)
Table 35: Global Specialty Spirits volume, by company, 2005-2006 (Liters m)
Table 36: Global Vodka value, 2001-2006 (US$ m, nominal prices)
Table 37: Global Vodka value forecast, 2006-2011 (US$ m, nominal prices)
Table 38: Global Vodka volume, 2001-2006 (Liters m)
Table 39: Global Vodka volume forecast, 2006-2011 (Liters m)
Table 40: Global Vodka company share (Top 20 companies), by volume, 2005-2006 (%)
Table 41: Global Vodka volume, by company, 2005-2006 (Liters m)
Table 42: Global Gin & Genever value, 2001-2006 (US$ m, nominal prices)
Table 43: Global Gin & Genever value forecast, 2006-2011 (US$ m, nominal prices)
Table 44: Global Gin & Genever volume, 2001-2006 (Liters m)
Table 45: Global Gin & Genever volume forecast, 2006-2011 (Liters m)
Table 46: Global Gin & Genever company share (Top 20 companies), by volume, 2005-2006 (%)
Table 47: Global Gin & Genever volume, by company, 2005-2006 (Liters m)
Table 48: Global Tequila & Mezcal value, 2001-2006 (US$ m, nominal prices)
Table 49: Global Tequila & Mezcal value forecast, 2006-2011 (US$ m, nominal prices)
Table 50: Global Tequila & Mezcal volume, 2001-2006 (Liters m)
Table 51: Global Tequila & Mezcal volume forecast, 2006-2011 (Liters m)
Table 52: Global Tequila & Mezcal company share (Top 20 companies), by volume, 2005-2006 (%)
Table 53: Global Tequila & Mezcal volume, by company, 2005-2006 (Liters m)
Table 54: Global Whisk(e)y value, 2001-2006 (US$ m, nominal prices)
Table 55: Global Whisk(e)y value forecast, 2006-2011 (US$ m, nominal prices)
Table 56: Global Whisk(e)y volume, 2001-2006 (Liters m)
Table 57: Global Whisk(e)y volume forecast, 2006-2011 (Liters m)
Table 58: Global Whisk(e)y company share (Top 20 companies), by volume, 2005-2006 (%)
Table 59: Global Whisk(e)y volume, by company, 2005-2006 (Liters m)

List of Figures

Figure 1: Global Spirits value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 2: Global Spirits category growth comparison, by value, 2001-2011
Figure 3: Global Spirits volume & volume forecast, 2001-2011 (Liters m)
Figure 4: Global Spirits category growth comparison, by volume, 2001-2011
Figure 5: Global Spirits company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 6: Global Brandy value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 7: Global Brandy growth comparison, by value, 2001-2011
Figure 8: Global Brandy volume & volume forecast, 2001-2011 (Liters m)
Figure 9: Global Brandy Category growth comparison, by volume, 2001-2011
Figure 10: Global Brandy company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 11: Global Liqueurs value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 12: Global Liqueurs growth comparison, by value, 2001-2011
Figure 13: Global Liqueurs volume & volume forecast, 2001-2011 (Liters m)
Figure 14: Global Liqueurs category growth comparison, by volume, 2001-2011
Figure 15: Global Liqueurs company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 16: Global Rum value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 17: Global Rum growth comparison, by value, 2001-2011
Figure 18: Global Rum volume & volume forecast, 2001-2011 (Liters m)
Figure 19: Global Rum category growth comparison, by volume, 2001-2011
Figure 20: Global Rum company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 21: Global Specialty Spirits value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 22: Global Specialty Spirits growth comparison, by value, 2001-2011
Figure 23: Global Specialty Spirits volume & volume forecast, 2001-2011 (Liters m)
Figure 24: Global Specialty Spirits category growth comparison, by volume, 2001-2011
Figure 25: Global Specialty Spirits company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 26: Global Vodka value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 27: Global Vodka growth comparison, by value, 2001-2011
Figure 28: Global Vodka volume & volume forecast, 2001-2011 (Liters m)
Figure 29: Global Vodka category growth comparison, by volume, 2001-2011
Figure 30: Global Vodka company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 31: Global Gin & Genever value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 32: Global Gin & Genever volume & volume forecast, 2001-2011 (Liters m)
Figure 33: Global Gin & Genever company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 34: Global Tequila & Mezcal value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 35: Global Tequila & Mezcal volume & volume forecast, 2001-2011 (Liters m)
Figure 36: Global Tequila & Mezcal company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 37: Global Whisk(e)y value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 38: Global Whisk(e)y growth comparison, by value, 2001-2011
Figure 39: Global Whisk(e)y volume & volume forecast, 2001-2011 (Liters m)
Figure 40: Global Whisk(e)y category growth comparison, by volume, 2001-2011
Figure 41: Global Whisk(e)y company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 42: Annual data review process