Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Spirits in Asia Pacific.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011 for 15 countries covered within the Asia Pacific region.

Scope of this Report
-  Contains 8 categories:  Brandy, Liqueurs, Rum, Specialty spirits, Vodka, Gin & Genever, Tequila & Mezcal and Whisk(e)y
-  Provides market value, volume data by market, segment and sub segment

Research & Analysis Highlights
The Asia Pacific Spirits market covering 15 countries, increased between 2001-2006, growing at an average annual rate of 4.2%.

The leading company in the market in 2006 was United Breweries.  The second-largest player was Pernod Ricard with Consolidated Distillers is third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Spirits markets
-  Understand consumers' consumption and expenditure patterns for the 15 countries covered
-  Understand the future direction of the market with reliable historical data and full five year forecasting

Table of Contents

Chapter 1    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 2    Overview

2.1    Value Analysis
2.2    Volume Analysis

Chapter 3    Asia Pacific Spirits - Market Overview

3.1    Value Analysis, US$ 2001-2006
3.2    Value Analysis, US$ 2006-2011
3.3    Volume Analysis, 2001-2006
3.4    Volume Analysis, 2006-2011
3.5    Company Share Analysis

Chapter 4    Category Analysis - Brandy

4.1    Value Analysis, US$ 2001-2006
4.2    Value Analysis, US$ 2006-2011
4.3    Volume Analysis, 2001-2006
4.4    Volume Analysis, 2006-2011
4.5    Company Share Analysis

Chapter 5    Category Analysis - Liqueurs

5.1    Value Analysis, US$ 2001-2006
5.2    Value Analysis, US$ 2006-2011
5.3    Volume Analysis, 2001-2006
5.4    Volume Analysis, 2006-2011
5.5    Company Share Analysis

Chapter 6    Category Analysis - Rum

6.1    Value Analysis, US$ 2001-2006
6.2    Value Analysis, US$ 2006-2011
6.3    Volume Analysis, 2001-2006
6.4    Volume Analysis, 2006-2011
6.5    Company Share Analysis

Chapter 7    Category Analysis - Specialty Spirits

7.1    Value Analysis, US$ 2001-2006
7.2    Value Analysis, US$ 2006-2011
7.3    Volume Analysis, 2001-2006
7.4    Volume Analysis, 2006-2011
7.5    Company Share Analysis

Chapter 8    Category Analysis - Vodka

8.1    Value Analysis, US$ 2001-2006
8.2    Value Analysis, US$ 2006-2011
8.3    Volume Analysis, 2001-2006
8.4    Volume Analysis, 2006-2011
8.5    Company Share Analysis

Chapter 9    Category Analysis - Gin & Genever

9.1    Value Analysis, US$ 2001-2006
9.2    Value Analysis, US$ 2006-2011
9.3    Volume Analysis, 2001-2006
9.4    Volume Analysis, 2006-2011
9.5    Company Share Analysis

Chapter 10    Category Analysis - Tequila & Mezcal

10.1    Value Analysis, US$ 2001-2006
10.2    Value Analysis, US$ 2006-2011
10.3    Volume Analysis, 2001-2006
10.4    Volume Analysis, 2006-2011
10.5    Company Share Analysis

Chapter 11    Category Analysis - Whisk(e)y

11.1    Value Analysis, US$ 2001-2006
11.2    Value Analysis, US$ 2006-2011
11.3    Volume Analysis, 2001-2006
11.4    Volume Analysis, 2006-2011
11.5    Company Share Analysis

Chapter 12    Research Methodology

12.1    Methodology overview
12.2    Secondary research
12.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
12.4    Primary research
12.5    Data finalization
12.6    Ongoing research

Chapter 13    Appendix

13.1    Future readings
13.2    How to contact experts in your industry

List of Tables

Table 1: Spirits category definitions
Table 2: APAC Spirits value (country wise), 2001-2006 (US$ m, nominal prices)
Table 3: APAC Spirits value (country wise) forecast, 2006-2011 (US$ m, nominal prices)
Table 4: APAC Spirits volume (country wise), 2001-2006 (Liters m)
Table 5: APAC Spirits volume (country wise) forecast, 2006-2011 (Liters m)
Table 6: APAC Spirits value, 2001-2006 (US$ m, nominal prices)
Table 7: APAC Spirits value forecast, 2006-2011 (US$ m, nominal prices)
Table 8: APAC Spirits volume, 2001-2006 (Liters m)
Table 9: APAC Spirits volume forecast, 2006-2011 (Liters m)
Table 10: APAC Spirits company share (Top 20 companies), by volume, 2005-2006 (%)
Table 11: APAC Spirits volume, by company, 2005-2006 (Liters m)
Table 12: APAC Brandy value, 2001-2006 (US$ m, nominal prices)
Table 13: APAC Brandy value forecast, 2006-2011 (US$ m, nominal prices)
Table 14: APAC Brandy volume, 2001-2006 (Liters m)
Table 15: APAC Brandy volume forecast, 2006-2011 (Liters m)
Table 16: APAC Brandy company share (Top 20 companies), by volume, 2005-2006 (%)
Table 17: APAC Brandy value, by company, 2005-2006 (Liters m)
Table 18: APAC Liqueurs value, 2001-2006 (US$ m, nominal prices)
Table 19: APAC Liqueurs value forecast, 2006-2011 (US$ m, nominal prices)
Table 20: APAC Liqueurs volume, 2001-2006 (Liters m)
Table 21: APAC Liqueurs volume forecast, 2006-2011 (Liters m)
Table 22: APAC Liqueurs company share by volume, 2005-2006 (%)
Table 23: APAC Liqueurs volume, by company, 2005-2006 (Liters m)
Table 24: APAC Rum value, 2001-2006 (US$ m, nominal prices)
Table 25: APAC Rum value forecast, 2006-2011 (US$ m, nominal prices)
Table 26: APAC Rum volume, 2001-2006 (Liters m)
Table 27: APAC Rum volume forecast, 2006-2011 (Liters m)
Table 28: APAC Rum company share by volume, 2005-2006 (%)
Table 29: APAC Rum volume, by company, 2005-2006 (Liters m)
Table 30: APAC Specialty Spirits value, 2001-2006 (US$ m, nominal prices)
Table 31: APAC Specialty Spirits value forecast, 2006-2011 (US$ m, nominal prices)
Table 32: APAC Specialty Spirits volume, 2001-2006 (Liters m)
Table 33: APAC Specialty Spirits volume forecast, 2006-2011 (Liters m)
Table 34: APAC Specialty Spirits company share (Top 20 companies), by volume, 2005-2006 (%)
Table 35: APAC Specialty Spirits volume, by company, 2005-2006 (Liters m)
Table 36: APAC Vodka value, 2001-2006 (US$ m, nominal prices)
Table 37: APAC Vodka value forecast, 2006-2011 (US$ m, nominal prices)
Table 38: APAC Vodka volume, 2001-2006 (Liters m)
Table 39: APAC Vodka volume forecast, 2006-2011 (Liters m)
Table 40: APAC Vodka company share by volume, 2005-2006 (%)
Table 41: APAC Vodka volume, by company, 2005-2006 (Liters m)
Table 42: APAC Gin & Genever value, 2001-2006 (US$ m, nominal prices)
Table 43: APAC Gin & Genever value forecast, 2006-2011 (US$ m, nominal prices)
Table 44: APAC Gin & Genever volume, 2001-2006 (Liters m)
Table 45: APAC Gin & Genever volume forecast, 2006-2011 (Liters m)
Table 46: APAC Gin & Genever company share by volume, 2005-2006 (%)
Table 47: APAC Gin & Genever volume, by company, 2005-2006 (Liters m)
Table 48: APAC Tequila & Mezcal value, 2001-2006 (US$ m, nominal prices)
Table 49: APAC Tequila & Mezcal value forecast, 2006-2011 (US$ m, nominal prices)
Table 50: APAC Tequila & Mezcal volume, 2001-2006 (Liters m)
Table 51: APAC Tequila & Mezcal volume forecast, 2006-2011 (Liters m)
Table 52: APAC Tequila & Mezcal company share by volume, 2005-2006 (%)
Table 53: APAC Tequila & Mezcal volume, by company, 2005-2006 (Liters m)
Table 54: APAC Whisk(e)y value, 2001-2006 (US$ m, nominal prices)
Table 55: APAC Whisk(e)y value forecast, 2006-2011 (US$ m, nominal prices)
Table 56: APAC Whisk(e)y volume, 2001-2006 (Liters m)
Table 57: APAC Whisk(e)y volume forecast, 2006-2011 (Liters m)
Table 58: APAC Whisk(e)y company share (Top 20 companies), by volume, 2005-2006 (%)
Table 59: APAC Whisk(e)y volume, by company, 2005-2006 (Liters m)

List of Figures

Figure 1: APAC Spirits value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 2: APAC Spirits category growth comparison, by value, 2001-2011
Figure 3: APAC Spirits volume & volume forecast, 2001-2011 (Liters m)
Figure 4: APAC Spirits category growth comparison, by volume, 2001-2011
Figure 5: APAC Spirits company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 6: APAC Brandy value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 7: APAC Brandy growth comparison, by value, 2001-2011
Figure 8: APAC Brandy volume & volume forecast, 2001-2011 (Liters m)
Figure 9: APAC Brandy Category growth comparison, by volume, 2001-2011
Figure 10: APAC Brandy company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 11: APAC Liqueurs value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 12: APAC Liqueurs growth comparison, by value, 2001-2011
Figure 13: APAC Liqueurs volume & volume forecast, 2001-2011 (Liters m)
Figure 14: APAC Liqueurs category growth comparison, by volume, 2001-2011
Figure 15: APAC Liqueurs company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 16: APAC Rum value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 17: APAC Rum growth comparison, by value, 2001-2011
Figure 18: APAC Rum volume & volume forecast, 2001-2011 (Liters m)
Figure 19: APAC Rum category growth comparison, by volume, 2001-2011
Figure 20: APAC Rum company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 21: APAC Specialty Spirits value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 22: APAC Specialty Spirits growth comparison, by value, 2001-2011
Figure 23: APAC Specialty Spirits volume & volume forecast, 2001-2011 (Liters m)
Figure 24: APAC Specialty Spirits category growth comparison, by volume, 2001-2011
Figure 25: APAC Specialty Spirits company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 26: APAC Vodka value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 27: APAC Vodka growth comparison, by value, 2001-2011
Figure 28: APAC Vodka volume & volume forecast, 2001-2011 (Liters m)
Figure 29: APAC Vodka category growth comparison, by volume, 2001-2011
Figure 30: APAC Vodka company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 31: APAC Gin & Genever value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 32: APAC Gin & Genever volume & volume forecast, 2001-2011 (Liters m)
Figure 33: APAC Gin & Genever company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 34: APAC Tequila & Mezcal value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 35: APAC Tequila & Mezcal volume & volume forecast, 2001-2011 (Liters m)
Figure 36: APAC Tequila & Mezcal company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 37: APAC Whisk(e)y value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 38: APAC Whisk(e)y growth comparison, by value, 2001-2011
Figure 39: APAC Whisk(e)y volume & volume forecast, 2001-2011 (Liters m)
Figure 40: APAC Whisk(e)y category growth comparison, by volume, 2001-2011
Figure 41: APAC Whisk(e)y company share (Top 5 companies), by volume, 2005-2006 (%)
Figure 42: Annual data review process