Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Confectionery in China.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 4 categories:  Cereal Bars, Chocolate, Sugar Confectionery and Gum
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment
-  Includes company and brand share data by categories

Research & Analysis Highlights
The market for Confectionery in China increased between 2001-2006, growing at an average annual rate of 6.9%.

The leading company in the market in 2006 was Nestle S.A.  The second-largest player was Mars, Inc. with Want Want Holdings Limited in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Confectionery markets
-  Understand consumers' consumption and expenditure patterns
-  Understand the future direction of the market with reliable historical data and full five year forecasting 

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Confectionery
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary category level - Cereal Bars
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Segmentation
    1.2.6  Market Share
1.3    Summary category level - Chocolate
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Segmentation
    1.3.6  Market Share
1.4    Summary category level - Sugar Confectionery
    1.4.1  Market Value
    1.4.2  Market Value Forecast
    1.4.3  Market Volume
    1.4.4  Market Volume Forecast
    1.4.5  Market Segmentation
    1.4.6  Market Share
1.5    Summary category level - Gum
    1.5.1  Market Value
    1.5.2  Market Value Forecast
    1.5.3  Market Volume
    1.5.4  Market Volume Forecast
    1.5.5  Market Segmentation
    1.5.6  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Distribution Analysis
3.9    Expenditure & Consumption Per Capita

Chapter 4    Leading Company Profiles

4.1    Nestle S.A.
4.2    Mars, Inc.

Chapter 5    Category Analysis - Cereal Bars

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Distribution Analysis
5.9    Expenditure & Consumption Per Capita

Chapter 6    Category Analysis - Chocolate

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Distribution Analysis
6.9    Expenditure & Consumption Per Capita

Chapter 7    Category Analysis - Sugar Confectionery

7.1    Value Analysis, 2001-2006
7.2    Value Analysis, 2006-2011
7.3    Value Analysis, US$ 2001-2006
7.4    Value Analysis, US$ 2006-2011
7.5    Volume Analysis, 2001-2006
7.6    Volume Analysis, 2006-2011
7.7    Company & Brand Share Analysis
7.8    Distribution Analysis
7.9    Expenditure & Consumption Per Capita

Chapter 8    Category Analysis - Gum

8.1    Value Analysis, 2001-2006
8.2    Value Analysis, 2006-2011
8.3    Value Analysis, US$ 2001-2006
8.4    Value Analysis, US$ 2006-2011
8.5    Volume Analysis, 2001-2006
8.6    Volume Analysis, 2006-2011
8.7    Company & Brand Share Analysis
8.8    Distribution Analysis
8.9    Expenditure & Consumption Per Capita

Chapter 9    Country Comparison

9.1    Value
9.2    Volume
9.3    Market Share

Chapter 10    New Product Development

10.1    Product launches over time
10.2    Recent product launches

Chapter 11    China Socioeconomic Profile

11.1    Country Overview
11.2    Key Facts
11.3    Political Overview
11.4    China Economic Overview

Chapter 12    China Macroeconomic Profile

12.1    Macroeconomic Indicators

Chapter 13    Research Methodology

13.1    Methodology overview
13.2    Secondary research
13.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
13.4    Primary research
13.5    Data finalization
13.6    Ongoing research

Chapter 14    Appendix

14.1    Future readings
14.2    How to contact experts in your industry

List of Tables

Table 1: Confectionery category definitions
Table 2: Confectionery distribution channels
Table 3: China Confectionery value, 2001-2006 (CNY m, nominal prices)
Table 4: China Confectionery value forecast, 2006-2011 (CNY m, nominal prices)
Table 5: China Confectionery value, 2001-2006 (US$ m, nominal prices)
Table 6: China Confectionery value forecast, 2006-2011 (US$ m, nominal prices)
Table 7: China Confectionery volume, 2001-2006 (Kg m)
Table 8: China Confectionery volume forecast, 2006-2011 (Kg m)
Table 9: China Confectionery brand share, by value, 2005-2006 (%)
Table 10: China Confectionery value, by brand 2005-2006 (CNY m, nominal prices)
Table 11: China Confectionery company share by value, 2005-2006 (%)
Table 12: China Confectionery value, by company, 2005-2006 (CNY m, nominal prices)
Table 13: China Confectionery distribution channels, by value, 2005-2006 (%)
Table 14: China Confectionery value, by distribution channel, 2005-2006 (CNY m, nominal prices)
Table 15: China Confectionery expenditure per capita, 2001-2006 (CNY, nominal prices)
Table 16: China Confectionery forecast expenditure per capita, 2006-2011 (CNY, nominal prices)
Table 17: China Confectionery expenditure per capita, 2001-2006 (US$, nominal prices)
Table 18: China Confectionery forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 19: China Confectionery consumption per capita, 2001-2006 (Kg)
Table 20: China Confectionery forecast consumption per capita, 2006-2011 (Kg)
Table 21: Nestle S.A. Key Facts
Table 22: Mars, Inc. Key Facts
Table 23: China Cereal bars value, 2001-2006 (CNY m, nominal prices)
Table 24: China Cereal bars value forecast, 2006-2011 (CNY m, nominal prices)
Table 25: China Cereal bars value, 2001-2006 (US$ m, nominal prices)
Table 26: China Cereal bars value forecast, 2006-2011 (US$ m, nominal prices)
Table 27: China Cereal bars volume, 2001-2006 (Kg m)
Table 28: China Cereal bars volume forecast, 2006-2011 (Kg m)
Table 29: China Cereal bars brand share, by value, 2005-2006 (%)
Table 30: China Cereal bars value, by brand 2005-2006 (CNY m, nominal prices)
Table 31: China Cereal bars company share by value, 2005-2006 (%)
Table 32: China Cereal bars value, by company, 2005-2006 (CNY m, nominal prices)
Table 33: China Cereal bars distribution channels, by value, 2005-2006 (%)
Table 34: China Cereal bars value, by distribution channel, 2005-2006 (CNY m, nominal prices)
Table 35: China Cereal bars expenditure per capita, 2001-2006 (CNY, nominal prices)
Table 36: China Cereal bars forecast expenditure per capita, 2006-2011 (CNY, nominal prices)
Table 37: China Cereal bars expenditure per capita, 2001-2006 (US$, nominal prices)
Table 38: China Cereal bars forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 39: China Cereal bars consumption per capita, 2001-2006 (Kg)
Table 40: China Cereal bars forecast consumption per capita, 2006-2011 (Kg)
Table 41: China Chocolate value, 2001-2006 (CNY m, nominal prices)
Table 42: China Chocolate value forecast, 2006-2011 (CNY m, nominal prices)
Table 43: China Chocolate value, 2001-2006 (US$ m, nominal prices)
Table 44: China Chocolate value forecast, 2006-2011 (US$ m, nominal prices)
Table 45: China Chocolate volume, 2001-2006 (Kg m)
Table 46: China Chocolate volume forecast, 2006-2011 (Kg m)
Table 47: China Chocolate brand share, by value, 2005-2006 (%)
Table 48: China Chocolate value, by brand 2005-2006 (CNY m, nominal prices)
Table 49: China Chocolate company share by value, 2005-2006 (%)
Table 50: China Chocolate value, by company, 2005-2006 (CNY m, nominal prices)
Table 51: China Chocolate distribution channels, by value, 2005-2006 (%)
Table 52: China Chocolate value, by distribution channel, 2005-2006 (CNY m, nominal prices)
Table 53: China Chocolate expenditure per capita, 2001-2006 (CNY, nominal prices)
Table 54: China Chocolate forecast expenditure per capita, 2006-2011 (CNY, nominal prices)
Table 55: China Chocolate expenditure per capita, 2001-2006 (US$, nominal prices)
Table 56: China Chocolate forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 57: China Chocolate consumption per capita, 2001-2006 (Kg)
Table 58: China Chocolate forecast consumption per capita, 2006-2011 (Kg)
Table 59: China Sugar confectionery value, 2001-2006 (CNY m, nominal prices)
Table 60: China Sugar confectionery value forecast, 2006-2011 (CNY m, nominal prices)
Table 61: China Sugar confectionery value, 2001-2006 (US$ m, nominal prices)
Table 62: China Sugar confectionery value forecast, 2006-2011 (US$ m, nominal prices)
Table 63: China Sugar confectionery volume, 2001-2006 (Kg m)
Table 64: China Sugar confectionery volume forecast, 2006-2011 (Kg m)
Table 65: China Sugar confectionery brand share, by value, 2005-2006 (%)
Table 66: China Sugar confectionery value, by brand 2005-2006 (CNY m, nominal prices)
Table 67: China Sugar confectionery company share by value, 2005-2006 (%)
Table 68: China Sugar confectionery value, by company, 2005-2006 (CNY m, nominal prices)
Table 69: China Sugar confectionery distribution channels, by value, 2005-2006 (%)
Table 70: China Sugar confectionery value, by distribution channel, 2005-2006 (CNY m, nominal prices)
Table 71: China Sugar confectionery expenditure per capita, 2001-2006 (CNY, nominal prices)
Table 72: China Sugar confectionery forecast expenditure per capita, 2006-2011 (CNY, nominal prices)
Table 73: China Sugar confectionery expenditure per capita, 2001-2006 (US$, nominal prices)
Table 74: China Sugar confectionery forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 75: China Sugar confectionery consumption per capita, 2001-2006 (Kg)
Table 76: China Sugar confectionery forecast consumption per capita, 2006-2011 (Kg)
Table 77: China Gum value, 2001-2006 (CNY m, nominal prices)
Table 78: China Gum value forecast, 2006-2011 (CNY m, nominal prices)
Table 79: China Gum value, 2001-2006 (US$ m, nominal prices)
Table 80: China Gum value forecast, 2006-2011 (US$ m, nominal prices)
Table 81: China Gum volume, 2001-2006 (Kg m)
Table 82: China Gum volume forecast, 2006-2011 (Kg m)
Table 83: China Gum brand share, by value, 2005-2006 (%)
Table 84: China Gum value, by brand 2005-2006 (CNY m, nominal prices)
Table 85: China Gum company share by value, 2005-2006 (%)
Table 86: China Gum value, by company, 2005-2006 (CNY m, nominal prices)
Table 87: China Gum distribution channels, by value, 2005-2006 (%)
Table 88: China Gum value, by distribution channel, 2005-2006 (CNY m, nominal prices)
Table 89: China Gum expenditure per capita, 2001-2006 (CNY, nominal prices)
Table 90: China Gum forecast expenditure per capita, 2006-2011 (CNY, nominal prices)
Table 91: China Gum expenditure per capita, 2001-2006 (US$, nominal prices)
Table 92: China Gum forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 93: China Gum consumption per capita, 2001-2006 (Kg)
Table 94: China Gum forecast consumption per capita, 2006-2011 (Kg)
Table 95: Global Confectionery market value, 2006
Table 96: Global Confectionery market split (value terms (US$ m), 2006) Top 5 countries
Table 97: Global Confectionery market volume, 2006
Table 98: Global Confectionery market split (volume terms, 2006) Top 5 countries
Table 99: Leading players - Top 5 countries
Table 100: China confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2006
Table 101: China confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006
Table 102: China confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2006
Table 103: China confectionery new product launches (reports), by Package tags or Claims (Top 10 claims), 2006
Table 104: China confectionery new product launches (reports) Recent 5 launches
Table 105: China Key Facts
Table 106: China population, by age group, 2000-2005 (millions)
Table 107: China population forecast, by age group, 2005-2010 (millions)
Table 108: China population, by gender, 2000-2005 (millions)
Table 109: China population forecast, by gender, 2005-2010 (millions)
Table 110: China real GDP, 2000-2005 (CNY bn, 2005 prices)
Table 111: China real GDP forecast, 2005-2010 (CNY bn, 2005 prices)
Table 112: China nominal GDP, 2000-2005 (CNY bn, nominal prices)
Table 113: China real GDP, 2000-2005 (US$ bn, 2005 prices)
Table 114: China real GDP forecast, 2005-2010 (US$ bn, 2005 prices)
Table 115: China consumer price index, 2000-2005 (2000=100)
Table 116: China consumer price index, 2005-2010 (2000=100)
Table 117: China exchange rate, 2000-2005

List of Figures

Figure 1: China Confectionery value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 2: China Confectionery category growth comparison, by value, 2001-2011
Figure 3: China Confectionery volume & volume forecast, 2001-2011 (Kg m)
Figure 4: China Confectionery category growth comparison, by volume, 2001-2011
Figure 5: China Confectionery company share, by value, 2005-2006 (%)
Figure 6: China Confectionery distribution channels, by value, 2005-2006 (CNY m, nominal prices)
Figure 7: China Cereal bars value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 8: China Cereal bars category growth comparison, by value, 2001-2011
Figure 9: China Cereal bars volume & volume forecast, 2001-2011 (Kg m)
Figure 10: China Cereal bars category growth comparison, by volume, 2001-2011
Figure 11: China Cereal bars company share, by value, 2005-2006 (%)
Figure 12: China Cereal bars distribution channels, by value, 2005-2006 (CNY m, nominal prices)
Figure 13: China Chocolate value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 14: China Chocolate category growth comparison, by value, 2001-2011
Figure 15: China Chocolate volume & volume forecast, 2001-2011 (Kg m)
Figure 16: China Chocolate category growth comparison, by volume, 2001-2011
Figure 17: China Chocolate company share, by value, 2005-2006 (%)
Figure 18: China Chocolate distribution channels, by value, 2005-2006 (CNY m, nominal prices)
Figure 19: China Sugar confectionery value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 20: China Sugar confectionery category growth comparison, by value, 2001-2011
Figure 21: China Sugar confectionery volume & volume forecast, 2001-2011 (Kg m)
Figure 22: China Sugar confectionery category growth comparison, by volume, 2001-2011
Figure 23: China Sugar confectionery company share, by value, 2005-2006 (%)
Figure 24: China Sugar confectionery distribution channels, by value, 2005-2006 (CNY m, nominal prices)
Figure 25: China Gum value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 26: China Gum category growth comparison, by value, 2001-2011
Figure 27: China Gum volume & volume forecast, 2001-2011 (Kg m)
Figure 28: China Gum category growth comparison, by volume, 2001-2011
Figure 29: China Gum company share, by value, 2005-2006 (%)
Figure 30: China Gum distribution channels, by value, 2005-2006 (CNY m, nominal prices)
Figure 31: Global Confectionery market split (value terms, 2006) Top 5 countries
Figure 32: Global Confectionery market value, 2001-2006 (Top 5 countries)
Figure 33: Global Confectionery market split (volume terms, 2006) Top 5 countries
Figure 34: Global Confectionery market volume, 2001-2006 (Top 5 countries)
Figure 35: Map of China
Figure 36: Annual data review process