Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Confectionery in Hong Kong.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 4 categories:  Cereal Bars, Chocolate, Sugar Confectionery and Gum
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment
-  Includes company and brand share data by categories

Research & Analysis Highlights
The market for Confectionery in Hong Kong increased between 2001-2006, growing at an average annual rate of 3.7%.

The leading company in the market in 2006 was Nestle S.A.  The second-largest player was Ferrero with Mars, Inc. in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Confectionery markets
-  Understand consumers' consumption and expenditure patterns
-  Understand the future direction of the market with reliable historical data and full five year forecasting 

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Confectionery
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary category level - Cereal Bars
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Segmentation
    1.2.6  Market Share
1.3    Summary category level - Chocolate
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Segmentation
    1.3.6  Market Share
1.4    Summary category level - Sugar Confectionery
    1.4.1  Market Value
    1.4.2  Market Value Forecast
    1.4.3  Market Volume
    1.4.4  Market Volume Forecast
    1.4.5  Market Segmentation
    1.4.6  Market Share
1.5    Summary category level - Gum
    1.5.1  Market Value
    1.5.2  Market Value Forecast
    1.5.3  Market Volume
    1.5.4  Market Volume Forecast
    1.5.5  Market Segmentation
    1.5.6  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Distribution Analysis
3.9    Expenditure & Consumption Per Capita

Chapter 4    Leading Company Profiles

4.1    Nestle S A
4.2    Ferrero

Chapter 5    Category Analysis - Cereal Bars

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Distribution Analysis
5.9    Expenditure & Consumption Per Capita

Chapter 6    Category Analysis - Chocolate

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Distribution Analysis
6.9    Expenditure & Consumption Per Capita

Chapter 7    Category Analysis - Sugar Confectionery

7.1    Value Analysis, 2001-2006
7.2    Value Analysis, 2006-2011
7.3    Value Analysis, US$ 2001-2006
7.4    Value Analysis, US$ 2006-2011
7.5    Volume Analysis, 2001-2006
7.6    Volume Analysis, 2006-2011
7.7    Company & Brand Share Analysis
7.8    Distribution Analysis
7.9    Expenditure & Consumption Per Capita

Chapter 8    Category Analysis - Gum

8.1    Value Analysis, 2001-2006
8.2    Value Analysis, 2006-2011
8.3    Value Analysis, US$ 2001-2006
8.4    Value Analysis, US$ 2006-2011
8.5    Volume Analysis, 2001-2006
8.6    Volume Analysis, 2006-2011
8.7    Company & Brand Share Analysis
8.8    Distribution Analysis
8.9    Expenditure & Consumption Per Capita

Chapter 9    Country Comparison

9.1    Value
9.2    Volume
9.3    Market Share

Chapter 10    New Product Development

10.1    Product launches over time
10.2    Recent product launches

Chapter 11    Hong Kong Socioeconomic Profile

11.1    Country Overview
11.2    Key Facts
11.3    Political Overview
11.4    Hong Kong Economic Overview

Chapter 12    Hong Kong Macroeconomic Profile

12.1    Macroeconomic Indicators

Chapter 13    Research Methodology

13.1    Methodology overview
13.2    Secondary research
13.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
13.4    Primary research
13.5    Data finalization
13.6    Ongoing research

Chapter 14    Appendix

14.1    Future readings
14.2    How to contact experts in your industry

List of Tables

Table 1: Confectionery category definitions
Table 2: Confectionery distribution channels
Table 3: Hong Kong Confectionery value, 2001-2006 (HKD m, nominal prices)
Table 4: Hong Kong Confectionery value forecast, 2006-2011 (HKD m, nominal prices)
Table 5: Hong Kong Confectionery value, 2001-2006 (US$ m nominal prices)
Table 6: Hong Kong Confectionery value forecast, 2006-2011 (US$ m nominal prices)
Table 7: Hong Kong Confectionery volume, 2001-2006 (Kg m)
Table 8: the Hong Kong Confectionery volume forecast, 2006-2011 (Kg m)
Table 9: the Hong Kong Confectionery brand share, by value, 2005-2006 (%)
Table 10: the Hong Kong Confectionery value, by brand 2005-2006 (HKD m nominal prices)
Table 11: Hong Kong Confectionery company share by value, 2005-2006 (%)
Table 12: Hong Kong Confectionery value, by company, 2005-2006 (HKD m nominal prices)
Table 13: Hong Kong Confectionery distribution channels, by value, 2005-2006 (%)
Table 14: Hong Kong Confectionery value, by distribution channel, 2005-2006 (HKD m nominal prices)
Table 15: Hong Kong Confectionery expenditure per capita, 2001-2006 (HKD, nominal prices)
Table 16: Hong Kong Confectionery forecast expenditure per capita, 2006-2011 (HKD, nominal prices)
Table 17: Hong Kong Confectionery expenditure per capita, 2001-2006 (US$ nominal prices)
Table 18: Hong Kong Confectionery forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 19: Hong Kong Confectionery consumption per capita, 2001-2006 (Kg)
Table 20: Hong Kong Confectionery forecast consumption per capita, 2006-2011 (Kg)
Table 21: Nestle S A Key Facts
Table 22: Ferrero Key Facts
Table 23: Hong Kong Cereal bars value, 2001-2006 (HKD m, nominal prices)
Table 24: Hong Kong Cereal bars value forecast, 2006-2011 (HKD m, nominal prices)
Table 25: Hong Kong Cereal bars value, 2001-2006 (US$ m nominal prices)
Table 26: Hong Kong Cereal bars value forecast, 2006-2011 (US$ m nominal prices)
Table 27: Hong Kong Cereal bars volume, 2001-2006 (Kg m)
Table 28: Hong Kong Cereal bars volume forecast, 2006-2011 (Kg m)
Table 29: Hong Kong Cereal bars brand share, by value, 2005-2006 (%)
Table 30: Hong Kong Cereal bars value, by brand 2005-2006 (HKD m nominal prices)
Table 31: Hong Kong Cereal bars company share by value, 2005-2006 (%)
Table 32: Hong Kong Cereal bars value, by company, 2005-2006 (HKD m nominal prices)
Table 33: Hong Kong Cereal bars distribution channels, by value, 2005-2006 (%)
Table 34: Hong Kong Cereal bars value, by distribution channel, 2005-2006 (HKD m nominal prices)
Table 35: Hong Kong Cereal bars expenditure per capita, 2001-2006 (HKD, nominal prices)
Table 36: Hong Kong Cereal bars forecast expenditure per capita, 2006-2011 (HKD, nominal prices)
Table 37: Hong Kong Cereal bars expenditure per capita, 2001-2006 (US$ nominal prices)
Table 38: Hong Kong Cereal bars forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 39: Hong Kong Cereal bars consumption per capita, 2001-2006 (Kg)
Table 40: Hong Kong Cereal bars forecast consumption per capita, 2006-2011 (Kg)
Table 41: Hong Kong Chocolate value, 2001-2006 (HKD m, nominal prices)
Table 42: Hong Kong Chocolate value forecast, 2006-2011 (HKD m, nominal prices)
Table 43: Hong Kong Chocolate value, 2001-2006 (US$ m nominal prices)
Table 44: Hong Kong Chocolate value forecast, 2006-2011 (US$ m nominal prices)
Table 45: Hong Kong Chocolate volume, 2001-2006 (Kg m)
Table 46: Hong Kong Chocolate volume forecast, 2006-2011 (Kg m)
Table 47: Hong Kong Chocolate brand share, by value, 2005-2006 (%)
Table 48: Hong Kong Chocolate value, by brand 2005-2006 (HKD m nominal prices)
Table 49: Hong Kong Chocolate company share by value, 2005-2006 (%)
Table 50: Hong Kong Chocolate value, by company, 2005-2006 (HKD m nominal prices)
Table 51: Hong Kong Chocolate distribution channels, by value, 2005-2006 (%)
Table 52: Hong Kong Chocolate value, by distribution channel, 2005-2006 (HKD m nominal prices)
Table 53: Hong Kong Chocolate expenditure per capita, 2001-2006 (HKD, nominal prices)
Table 54: Hong Kong Chocolate forecast expenditure per capita, 2006-2011 (HKD, nominal prices)
Table 55: Hong Kong Chocolate expenditure per capita, 2001-2006 (US$ nominal prices)
Table 56: Hong Kong Chocolate forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 57: Hong Kong Chocolate consumption per capita, 2001-2006 (Kg)
Table 58: Hong Kong Chocolate forecast consumption per capita, 2006-2011 (Kg)
Table 59: Hong Kong Sugar confectionery value, 2001-2006 (HKD m, nominal prices)
Table 60: Hong Kong Sugar confectionery value forecast, 2006-2011 (HKD m, nominal prices)
Table 61: Hong Kong Sugar confectionery value, 2001-2006 (US$ m nominal prices)
Table 62: Hong Kong Sugar confectionery value forecast, 2006-2011 (US$ m nominal prices)
Table 63: Hong Kong Sugar confectionery volume, 2001-2006 (Kg m)
Table 64: Hong Kong Sugar confectionery volume forecast, 2006-2011 (Kg m)
Table 65: Hong Kong Sugar confectionery brand share, by value, 2005-2006 (%)
Table 66: Hong Kong Sugar confectionery value, by brand 2005-2006 (HKD m nominal prices)
Table 67: Hong Kong Sugar confectionery company share by value, 2005-2006 (%)
Table 68: Hong Kong Sugar confectionery value, by company, 2005-2006 (HKD m nominal prices)
Table 69: Hong Kong Sugar confectionery distribution channels, by value, 2005-2006 (%)
Table 70: Hong Kong Sugar confectionery value, by distribution channel, 2005-2006 (HKD m nominal prices)
Table 71: Hong Kong Sugar confectionery expenditure per capita, 2001-2006 (HKD, nominal prices)
Table 72: Hong Kong Sugar confectionery forecast expenditure per capita, 2006-2011 (HKD, nominal prices)
Table 73: Hong Kong Sugar confectionery expenditure per capita, 2001-2006 (US$ nominal prices)
Table 74: Hong Kong Sugar confectionery forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 75: Hong Kong Sugar confectionery consumption per capita, 2001-2006 (Kg)
Table 76: Hong Kong Sugar confectionery forecast consumption per capita, 2006-2011 (Kg)
Table 77: Hong Kong Gum value, 2001-2006 (HKD m, nominal prices)
Table 78: Hong Kong Gum value forecast, 2006-2011 (HKD m, nominal prices)
Table 79: Hong Kong Gum value, 2001-2006 (US$ m nominal prices)
Table 80: Hong Kong Gum value forecast, 2006-2011 (US$ m nominal prices)
Table 81: Hong Kong Gum volume, 2001-2006 (Kg m)
Table 82: Hong Kong Gum volume forecast, 2006-2011 (Kg m)
Table 83: Hong Kong Gum brand share, by value, 2005-2006 (%)
Table 84: Hong Kong Gum value, by brand 2005-2006 (HKD m nominal prices)
Table 85: Hong Kong Gum company share by value, 2005-2006 (%)
Table 86: Hong Kong Gum value, by company, 2005-2006 (HKD m nominal prices)
Table 87: Hong Kong Gum distribution channels, by value, 2005-2006 (%)
Table 88: Hong Kong Gum value, by distribution channel, 2005-2006 (HKD m nominal prices)
Table 89: Hong Kong Gum expenditure per capita, 2001-2006 (HKD, nominal prices)
Table 90: Hong Kong Gum forecast expenditure per capita, 2006-2011 (HKD, nominal prices)
Table 91: Hong Kong Gum expenditure per capita, 2001-2006 (US$ nominal prices)
Table 92: Hong Kong Gum forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 93: Hong Kong Gum consumption per capita, 2001-2006 (Kg)
Table 94: Hong Kong Gum forecast consumption per capita, 2006-2011 (Kg)
Table 95: Global Confectionery market value, 2006
Table 96: Global Confectionery market split (value terms (US$ m), 2006) Top 5 countries
Table 97: Global Confectionery market volume, 2006
Table 98: Global Confectionery market split (volume terms, 2006) Top 5 countries
Table 99: Leading players - Top 5 countries
Table 100: Hong Kong confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2006
Table 101: Hong Kong confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006
Table 102: Hong Kong confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2006
Table 103: Hong Kong confectionery new product launches (reports), by Package tags or Claims (Top 10 claims), 2006
Table 104: Hong Kong confectionery new product launches (reports) Recent 5 launches
Table 105: Hong Kong Key Facts
Table 106: Hong Kong population, by age group, 2000-2005 (millions)
Table 107: Hong Kong population forecast, by age group, 2005-2010 (millions)
Table 108: Hong Kong population, by gender, 2000-2005 (millions)
Table 109: Hong Kong population forecast, by gender, 2005-2010 (millions)
Table 110: Hong Kong real GDP, 2000-2005 (HKD bn, 2005 prices)
Table 111: Hong Kong real GDP forecast, 2005-2010 (HKD bn, 2005 prices)
Table 112: Hong Kong nominal GDP, 2000-2005 (HKD bn, nominal prices)
Table 113: Hong Kong real GDP, 2000-2005 (US$ bn, 2005 prices)
Table 114: Hong Kong real GDP forecast, 2005-2010 (US$ bn, 2005 prices)
Table 115: Hong Kong consumer price index, 2000-2005 (2000=100)
Table 116: Hong Kong consumer price index, 2005-2010 (2000=100)
Table 117: Hong Kong exchange rate, 2000-2005

List of Figures

Figure 1: Hong Kong Confectionery value & value forecast, 2001-2011 (HKD m, nominal prices)
Figure 2: Hong Kong Confectionery category growth comparison, by value, 2001-2011
Figure 3: the Hong Kong Confectionery volume & volume forecast, 2001-2011 (Kg m)
Figure 4: the Hong Kong Confectionery category growth comparison, by volume, 2001-2011
Figure 5: Hong Kong Confectionery company share, by value, 2005-2006 (%)
Figure 6: Hong Kong Confectionery distribution channels, by value, 2005-2006 (HKD m, nominal prices)
Figure 7: Hong Kong Cereal bars value & value forecast, 2001-2011 (HKD m, nominal prices)
Figure 8: Hong Kong Cereal bars category growth comparison, by value, 2001-2011
Figure 9: Hong Kong Cereal bars volume & volume forecast, 2001-2011 (Kg m)
Figure 10: Hong Kong Cereal bars category growth comparison, by volume, 2001-2011
Figure 11: Hong Kong Cereal bars distribution channels, by value, 2005-2006 (HKD m, nominal prices)
Figure 12: Hong Kong Chocolate value & value forecast, 2001-2011 (HKD m, nominal prices)
Figure 13: Hong Kong Chocolate category growth comparison, by value, 2001-2011
Figure 14: Hong Kong Chocolate volume & volume forecast, 2001-2011 (Kg m)
Figure 15: Hong Kong Chocolate category growth comparison, by volume, 2001-2011
Figure 16: Hong Kong Chocolate company share, by value, 2005-2006 (%)
Figure 17: Hong Kong Chocolate distribution channels, by value, 2005-2006 (HKD m nominal prices)
Figure 18: Hong Kong Sugar confectionery value & value forecast, 2001-2011 (HKD m, nominal prices)
Figure 19: Hong Kong Sugar confectionery category growth comparison, by value, 2001-2011
Figure 20: Hong Kong Sugar confectionery volume & volume forecast, 2001-2011 (Kg m)
Figure 21: Hong Kong Sugar confectionery category growth comparison, by volume, 2001-2011
Figure 22: Hong Kong Sugar confectionery company share, by value, 2005-2006 (%)
Figure 23: Hong Kong Sugar confectionery distribution channels, by value, 2005-2006 (HKD m nominal prices)
Figure 24: Hong Kong Gum value & value forecast, 2001-2011 (HKD m, nominal prices)
Figure 25: Hong Kong Gum category growth comparison, by value, 2001-2011
Figure 26: Hong Kong Gum volume & volume forecast, 2001-2011 (Kg m)
Figure 27: Hong Kong Gum category growth comparison, by volume, 2001-2011
Figure 28: Hong Kong Gum company share, by value, 2005-2006 (%)
Figure 29: Hong Kong Gum distribution channels, by value, 2005-2006 (HKD m nominal prices)
Figure 30: Global Confectionery market split (value terms, 2006) Top 5 countries
Figure 31: Global Confectionery market value, 2001-2006 (Top 5 countries)
Figure 32: Global Confectionery market split (volume terms, 2006) Top 5 countries
Figure 33: Global Confectionery market volume, 2001-2006 (Top 5 countries)
Figure 34: Map of Hong Kong
Figure 35: Annual data review process