Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Confectionery in Taiwan.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 4 categories:  Cereal Bars, Chocolate, Sugar Confectionery and Gum
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment
-  Includes company and brand share data by categories

Research & Analysis Highlights
The market for Confectionery in Taiwan increased between 2001-2006, growing at an average annual rate of 0.5%.

The leading company in the market in 2006 was I Mei.  The second-largest player was Chu Shui Che with Wm. Wrigley Jr. Company in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Confectionery markets
-  Understand consumers' consumption and expenditure patterns
-  Understand the future direction of the market with reliable historical data and full five year forecasting 

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Confectionery
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary category level - Cereal Bars
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Segmentation
    1.2.6  Market Share
1.3    Summary category level - Chocolate
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Segmentation
    1.3.6  Market Share
1.4    Summary category level - Sugar Confectionery
    1.4.1  Market Value
    1.4.2  Market Value Forecast
    1.4.3  Market Volume
    1.4.4  Market Volume Forecast
    1.4.5  Market Segmentation
    1.4.6  Market Share
1.5    Summary category level - Gum
    1.5.1  Market Value
    1.5.2  Market Value Forecast
    1.5.3  Market Volume
    1.5.4  Market Volume Forecast
    1.5.5  Market Segmentation
    1.5.6  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Distribution Analysis
3.9    Expenditure & Consumption Per Capita

Chapter 4    Leading Company Profiles

4.1    Wm. Wrigley Jr. Company
4.2    Ferrero

Chapter 5    Category Analysis - Cereal Bars

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Distribution Analysis
5.9    Expenditure & Consumption Per Capita

Chapter 6    Category Analysis - Chocolate

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Distribution Analysis
6.9    Expenditure & Consumption Per Capita

Chapter 7    Category Analysis - Sugar Confectionery

7.1    Value Analysis, 2001-2006
7.2    Value Analysis, 2006-2011
7.3    Value Analysis, US$ 2001-2006
7.4    Value Analysis, US$ 2006-2011
7.5    Volume Analysis, 2001-2006
7.6    Volume Analysis, 2006-2011
7.7    Company & Brand Share Analysis
7.8    Distribution Analysis
7.9    Expenditure & Consumption Per Capita

Chapter 8    Category Analysis - Gum

8.1    Value Analysis, 2001-2006
8.2    Value Analysis, 2006-2011
8.3    Value Analysis, US$ 2001-2006
8.4    Value Analysis, US$ 2006-2011
8.5    Volume Analysis, 2001-2006
8.6    Volume Analysis, 2006-2011
8.7    Company & Brand Share Analysis
8.8    Distribution Analysis
8.9    Expenditure & Consumption Per Capita

Chapter 9    Country Comparison

9.1    Value
9.2    Volume
9.3    Market Share

Chapter 10    New Product Development

10.1    Product launches over time
10.2    Recent product launches

Chapter 11    Taiwan Socioeconomic Profile

11.1    Country Overview
11.2    Key Facts
11.3    Political Overview
11.4    Taiwan Economic Overview

Chapter 12    Taiwan Macroeconomic Profile

12.1    Macroeconomic Indicators

Chapter 13    Research Methodology

13.1    Methodology overview
13.2    Secondary research
13.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
13.4    Primary research
13.5    Data finalization
13.6    Ongoing research

Chapter 14    Appendix

14.1    Future readings
14.2    How to contact experts in your industry

List of Tables

Table 1: Confectionery category definitions
Table 2: Confectionery distribution channels
Table 3: Taiwan Confectionery value, 2001-2006 (NT$ m, nominal prices)
Table 4: Taiwan Confectionery value forecast, 2006-2011 (NT$ m, nominal prices)
Table 5: Taiwan Confectionery value, 2001-2006 (US$ m nominal prices)
Table 6: Taiwan Confectionery value forecast, 2006-2011 (US$ m nominal prices)
Table 7: Taiwan Confectionery volume, 2001-2006 (Kg m)
Table 8: Taiwan Confectionery volume forecast, 2006-2011 (Kg m)
Table 9: Taiwan Confectionery brand share, by value, 2005-2006 (%)
Table 10: Taiwan Confectionery value, by brand 2005-2006 (NT$ m nominal prices)
Table 11: Taiwan Confectionery company share by value, 2005-2006 (%)
Table 12: Taiwan Confectionery value, by company, 2005-2006 (NT$ m nominal prices)
Table 13: Taiwan Confectionery distribution channels, by value, 2005-2006 (%)
Table 14: Taiwan Confectionery value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 15: Taiwan Confectionery expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 16: Taiwan Confectionery forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 17: Taiwan Confectionery expenditure per capita, 2001-2006 (US$ nominal prices)
Table 18: Taiwan Confectionery forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 19: Taiwan Confectionery consumption per capita, 2001-2006 (Kg)
Table 20: Taiwan Confectionery forecast consumption per capita, 2006-2011 (Kg)
Table 21: Wm. Wrigley Jr. Company Key Facts
Table 22: Ferrero Key Facts
Table 23: Taiwan Cereal bars value, 2001-2006 (NT$ m, nominal prices)
Table 24: Taiwan Cereal bars value forecast, 2006-2011 (NT$ m, nominal prices)
Table 25: Taiwan Cereal bars value, 2001-2006 (US$ m nominal prices)
Table 26: Taiwan Cereal bars value forecast, 2006-2011 (US$ m nominal prices)
Table 27: Taiwan Cereal bars volume, 2001-2006 (Kg m)
Table 28: Taiwan Cereal bars volume forecast, 2006-2011 (Kg m)
Table 29: Taiwan Cereal bars brand share, by value, 2005-2006 (%)
Table 30: Taiwan Cereal bars value, by brand 2005-2006 (NT$ m nominal prices)
Table 31: Taiwan Cereal bars company share by value, 2005-2006 (%)
Table 32: Taiwan Cereal bars value, by company, 2005-2006 (NT$ m nominal prices)
Table 33: Taiwan Cereal bars distribution channels, by value, 2005-2006 (%)
Table 34: Taiwan Cereal bars value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 35: Taiwan Cereal bars expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 36: Taiwan Cereal bars forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 37: Taiwan Cereal bars expenditure per capita, 2001-2006 (US$ nominal prices)
Table 38: Taiwan Cereal bars forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 39: Taiwan Cereal bars consumption per capita, 2001-2006 (Kg)
Table 40: Taiwan Cereal bars forecast consumption per capita, 2006-2011 (Kg)
Table 41: Taiwan Chocolate value, 2001-2006 (NT$ m, nominal prices)
Table 42: Taiwan Chocolate value forecast, 2006-2011 (NT$ m, nominal prices)
Table 43: Taiwan Chocolate value, 2001-2006 (US$ m nominal prices)
Table 44: Taiwan Chocolate value forecast, 2006-2011 (US$ m nominal prices)
Table 45: Taiwan Chocolate volume, 2001-2006 (Kg m)
Table 46: Taiwan Chocolate volume forecast, 2006-2011 (Kg m)
Table 47: Taiwan Chocolate brand share, by value, 2005-2006 (%)
Table 48: Taiwan Chocolate value, by brand 2005-2006 (NT$ m nominal prices)
Table 49: Taiwan Chocolate company share by value, 2005-2006 (%)
Table 50: Taiwan Chocolate value, by company, 2005-2006 (NT$ m nominal prices)
Table 51: Taiwan Chocolate distribution channels, by value, 2005-2006 (%)
Table 52: Taiwan Chocolate value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 53: Taiwan Chocolate expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 54: Taiwan Chocolate forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 55: Taiwan Chocolate expenditure per capita, 2001-2006 (US$ nominal prices)
Table 56: Taiwan Chocolate forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 57: Taiwan Chocolate consumption per capita, 2001-2006 (Kg)
Table 58: Taiwan Chocolate forecast consumption per capita, 2006-2011 (Kg)
Table 59: Taiwan Sugar confectionery value, 2001-2006 (NT$ m, nominal prices)
Table 60: Taiwan Sugar confectionery value forecast, 2006-2011 (NT$ m, nominal prices)
Table 61: Taiwan Sugar confectionery value, 2001-2006 (US$ m nominal prices)
Table 62: Taiwan Sugar confectionery value forecast, 2006-2011 (US$ m nominal prices)
Table 63: Taiwan Sugar confectionery volume, 2001-2006 (Kg m)
Table 64: Taiwan Sugar confectionery volume forecast, 2006-2011 (Kg m)
Table 65: Taiwan Sugar confectionery brand share, by value, 2005-2006 (%)
Table 66: Taiwan Sugar confectionery value, by brand 2005-2006 (NT$ m nominal prices)
Table 67: Taiwan Sugar confectionery company share by value, 2005-2006 (%)
Table 68: Taiwan Sugar confectionery value, by company, 2005-2006 (NT$ m nominal prices)
Table 69: Taiwan Sugar confectionery distribution channels, by value, 2005-2006 (%)
Table 70: Taiwan Sugar confectionery value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 71: Taiwan Sugar confectionery expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 72: Taiwan Sugar confectionery forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 73: Taiwan Sugar confectionery expenditure per capita, 2001-2006 (US$ nominal prices)
Table 74: Taiwan Sugar confectionery forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 75: Taiwan Sugar confectionery consumption per capita, 2001-2006 (Kg)
Table 76: Taiwan Sugar confectionery forecast consumption per capita, 2006-2011 (Kg)
Table 77: Taiwan Gum value, 2001-2006 (NT$ m, nominal prices)
Table 78: Taiwan Gum value forecast, 2006-2011 (NT$ m, nominal prices)
Table 79: Taiwan Gum value, 2001-2006 (US$ m nominal prices)
Table 80: Taiwan Gum value forecast, 2006-2011 (US$ m nominal prices)
Table 81: Taiwan Gum volume, 2001-2006 (Kg m)
Table 82: Taiwan Gum volume forecast, 2006-2011 (Kg m)
Table 83: Taiwan Gum brand share, by value, 2005-2006 (%)
Table 84: Taiwan Gum value, by brand 2005-2006 (NT$ m nominal prices)
Table 85: Taiwan Gum company share by value, 2005-2006 (%)
Table 86: Taiwan Gum value, by company, 2005-2006 (NT$ m nominal prices)
Table 87: Taiwan Gum distribution channels, by value, 2005-2006 (%)
Table 88: Taiwan Gum value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 89: Taiwan Gum expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 90: Taiwan Gum forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 91: Taiwan Gum expenditure per capita, 2001-2006 (US$ nominal prices)
Table 92: Taiwan Gum forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 93: Taiwan Gum consumption per capita, 2001-2006 (Kg)
Table 94: Taiwan Gum forecast consumption per capita, 2006-2011 (Kg)
Table 95: Global Confectionery market value, 2006
Table 96: Global Confectionery market split (value terms (US$ m), 2006) Top 5 countries
Table 97: Global Confectionery market volume, 2006
Table 98: Global Confectionery market split (volume terms, 2006) Top 5 countries
Table 99: Leading players - Top 5 countries
Table 100: Taiwan confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2006
Table 101: Taiwan confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006
Table 102: Taiwan confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2006
Table 103: Taiwan confectionery new product launches (reports), by Package tags or Claims (Top 10 claims), 2006
Table 104: Taiwan confectionery new product launches (reports) Recent 5 launches
Table 105: Taiwan Key Facts
Table 106: Taiwan population, by age group, 2000-2005 (millions)
Table 107: Taiwan population forecast, by age group, 2005-2010 (millions)
Table 108: Taiwan population, by gender, 2000-2005 (millions)
Table 109: Taiwan population forecast, by gender, 2005-2010 (millions)
Table 110: Taiwan nominal GDP, 2000-2005 (NT$ bn, nominal prices)
Table 111: Taiwan nominal GDP forecast, 2005-2010 (NT$ bn, nominal prices)
Table 112: Taiwan consumer price index, 2000-2005 (2000=100)
Table 113: Taiwan consumer price index, 2005-2010 (2000=100)
Table 114: Taiwan exchange rate, 2000-2005

List of Figures

Figure 1: Taiwan Confectionery value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 2: Taiwan Confectionery category growth comparison, by value, 2001-2011
Figure 3: Taiwan Confectionery volume & volume forecast, 2001-2011 (Kg m)
Figure 4: Taiwan Confectionery category growth comparison, by volume, 2001-2011
Figure 5: Taiwan Confectionery company share, by value, 2005-2006 (%)
Figure 6: Taiwan Confectionery distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 7: Taiwan Cereal bars value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 8: Taiwan Cereal bars category growth comparison, by value, 2001-2011
Figure 9: Taiwan Cereal bars volume & volume forecast, 2001-2011 (Kg m)
Figure 10: Taiwan Cereal bars category growth comparison, by volume, 2001-2011
Figure 11: Taiwan Cereal bars company share, by value, 2005-2006 (%)
Figure 12: Taiwan Cereal bars distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 13: Taiwan Chocolate value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 14: Taiwan Chocolate category growth comparison, by value, 2001-2011
Figure 15: Taiwan Chocolate volume & volume forecast, 2001-2011 (Kg m)
Figure 16: Taiwan Chocolate category growth comparison, by volume, 2001-2011
Figure 17: Taiwan Chocolate company share, by value, 2005-2006 (%)
Figure 18: Taiwan Chocolate distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 19: Taiwan Sugar confectionery value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 20: Taiwan Sugar confectionery category growth comparison, by value, 2001-2011
Figure 21: Taiwan Sugar confectionery volume & volume forecast, 2001-2011 (Kg m)
Figure 22: Taiwan Sugar confectionery category growth comparison, by volume, 2001-2011
Figure 23: Taiwan Sugar confectionery company share, by value, 2005-2006 (%)
Figure 24: Taiwan Sugar confectionery distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 25: Taiwan Gum value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 26: Taiwan Gum category growth comparison, by value, 2001-2011
Figure 27: Taiwan Gum volume & volume forecast, 2001-2011 (Kg m)
Figure 28: Taiwan Gum category growth comparison, by volume, 2001-2011
Figure 29: Taiwan Gum company share, by value, 2005-2006 (%)
Figure 30: Taiwan Gum distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 31: Global Confectionery market split (value terms, 2006) Top 5 countries
Figure 32: Global Confectionery market value, 2001-2006 (Top 5 countries)
Figure 33: Global Confectionery market split (volume terms, 2006) Top 5 countries
Figure 34: Global Confectionery market volume, 2001-2006 (Top 5 countries)
Figure 35: Map of Taiwan
Figure 36: Annual data review process