Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Savory Snacks in Thailand.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2005 and full forecasts to 2010.

Scope
-  Contains information on 5 categories:  Nuts & seeds, Potato chips, Popcorn, Processed snacks & other savory snacks.
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
-  Includes company and brand share data by category, as well as distribution channel data.
-  Contains market value segmentation by demographic and socioeconomic group.

Report Highlights
The market for Savory snacks in Thailand increased between 2000-2005, growing at an average annual rate of 9%.

The leading company in the market in 2005 was PepsiCo, Inc.  The second-largest player was Ruey Peaun with Hanami in third place.

Reasons to Purchase
-  Discover the major quantitative trends affecting the Savory snacks markets.
-  Understand consumers' consumption and expenditure patterns.
-  Understand the future direction of the market with reliable historical data and full five year forecasting.

Report Outline

Chapter 1    Introduction

What is this report about?
How to use this report
Definitions

Chapter 2    Thailand Savory Snacks

2.1    Value
2.2    Volume
2.3    Market Share
2.4    Distribution
2.5    Expenditure & consumption per head
2.6    Consumer Graphics

Chapter 3    Thailand Nuts & Seeds

3.1    Value
3.2    Volume
3.3    Market Share
3.4    Distribution
3.5    Expenditure & consumption per head
3.6    Consumer Graphics
 
Chapter 4    Thailand Potato Chips

4.1    Value
4.2    Volume
4.3    Market Share
4.4    Distribution
4.5    Expenditure & consumption per head
4.6    Consumer Graphics

Chapter 5    Thailand Popcorn

5.1    Value
5.2    Volume
5.3    Market Share
5.4    Distribution
5.5    Expenditure & consumption per head
5.6    Consumer Graphics

Chapter 6    Thailand Processed Snacks

6.1    Value
6.2    Volume
6.3    Market Share
6.4    Distribution
6.5    Expenditure & consumption per head
6.6    Consumer Graphics

Chapter 7    Thailand other Savory Snacks

7.1    Value
7.2    Volume
7.3    Market Share
7.4    Distribution
7.5    Expenditure & consumption per head
7.6    Consumer Graphics

Chapter 8    Thailand Socioeconomic Profile

8.1    Country Overview
8.2    Key Facts
8.3    Political Overview
8.4    Thailand Economic Overview

Chapter 9    Thailand Macroeconomic Profile

9.1    Macroeconomic Indicators

Chapter 10    Research Methodology

10.1   Methodology overview
10.2   Secondary research
10.3   Market modeling
           Creating an initial data model
           Revising the initial data model
           Creating a final estimate
           Creating demographic value splits
10.4   Primary research
10.5   Data finalization
10.6   Ongoing research

Chapter 11    Appendix

11.1   Future readings
11.2   Research team
11.3   How to contact experts in your industry

Tables

Table 1: Savory Snacks category definitions
Table 2: Savory Snacks distribution channels
Table 3: Thailand Savory Snacks value, 2000-2005 (THB m, nominal prices)
Table 4: Thailand Savory Snacks value forecast, 2005-2010 (THB m, nominal prices)
Table 5: Thailand Savory Snacks value, 2000-2005 (THB m, 2005 prices)
Table 6: Thailand Savory Snacks value forecast, 2005-2010 (THB m, 2005 prices)
Table 7: Thailand Savory Snacks value, 2000-2005 (US$ m nominal prices)
Table 8: Thailand Savory Snacks value forecast, 2005-2010 (US$ m nominal prices)
Table 9: Thailand Savory Snacks volume, 2000-2005 (Kg m)
Table 10: Thailand Savory Snacks volume forecast, 2005-2010 (Kg m)
Table 11: Thailand Savory Snacks brand share, by value, 2004-2005 (%)
Table 12: Thailand Savory Snacks value, by brand, 2004-2005 (THB m nominal prices)
Table 13: Thailand Savory Snacks company share, by value, 2004-2005 (%)
Table 14: Thailand Savory Snacks value, by company, 2004-2005 (THB m nominal prices)
Table 15: Thailand Savory Snacks distribution channels, by value, 2004-2005 (%)
Table 16: Thailand Savory Snacks value, by distribution channel, 2004-2005 (THB m nominal prices)
Table 17: Thailand Savory Snacks expenditure per head, 2000-2005 (THB, nominal prices)
Table 18: Thailand Savory Snacks forecast expenditure per head, 2005-2010 (THB, nominal prices)
Table 19: Thailand Savory Snacks expenditure per head, 2000-2005 (US$ nominal prices)
Table 20: Thailand Savory Snacks forecast expenditure per head, 2005-2010 (US$ nominal prices)
Table 21: Thailand Savory Snacks consumption per head, 2000-2005 (Kg)
Table 22: Thailand Savory Snacks forecast consumption per head, 2005-2010 (Kg)
Table 23: Thailand Savory Snacks value, by age group, 2005
Table 24: Thailand Savory Snacks value, by income group, 2005
Table 25: Thailand Savory Snacks value, by gender, 2005
Table 26: Thailand Savory Snacks value, by marital status, 2005
Table 27: Thailand Savory Snacks value, by size of household, 2005
Table 28: Thailand Savory Snacks value, by urban/rural residence, 2005
Table 29: Thailand Nuts & seeds value, 2000-2005 (THB m, nominal prices)
Table 30: Thailand Nuts & seeds value forecast, 2005-2010 (THB m, nominal prices)
Table 31: Thailand Nuts & seeds value, 2000-2005 (THB m, 2005 prices)
Table 32: Thailand Nuts & seeds value forecast, 2005-2010 (THB m, 2005 prices)
Table 33: Thailand Nuts & seeds value, 2000-2005 (US$ m nominal prices)
Table 34: Thailand Nuts & seeds value forecast, 2005-2010 (US$ m nominal prices)
Table 35: Thailand Nuts & seeds volume, 2000-2005 (Kg m)
Table 36: Thailand Nuts & seeds volume forecast, 2005-2010 (Kg m)
Table 37: Thailand Nuts & seeds brand share, by value, 2004-2005 (%)
Table 38: Thailand Nuts & seeds value, by brand, 2004-2005 (THB m nominal prices)
Table 39: Thailand Nuts & seeds company share, by value, 2004-2005 (%)
Table 40: Thailand Nuts & seeds value, by company, 2004-2005 (THB m nominal prices)
Table 41: Thailand Nuts & seeds distribution channels, by value, 2004-2005 (%)
Table 42: Thailand Nuts & seeds value, by distribution channel, 2004-2005 (THB m nominal prices)
Table 43: Thailand Nuts & seeds expenditure per head, 2000-2005 (THB, nominal prices)
Table 44: Thailand Nuts & seeds forecast expenditure per head, 2005-2010 (THB, nominal prices)
Table 45: Thailand Nuts & seeds expenditure per head, 2000-2005 (US$ nominal prices)
Table 46: Thailand Nuts & seeds forecast expenditure per head, 2005-2010 (US$ nominal prices)
Table 47: Thailand Nuts & seeds consumption per head, 2000-2005 (Kg)
Table 48: Thailand Nuts & seeds forecast consumption per head, 2005-2010 (Kg)
Table 49: Thailand Nuts & seeds value, by age group, 2005
Table 50: Thailand Nuts & seeds value, by income group, 2005
Table 51: Thailand Nuts & seeds value, by gender, 2005
Table 52: Thailand Nuts & seeds value, by marital status, 2005
Table 53: Thailand Nuts & seeds value, by size of household, 2005
Table 54: Thailand Nuts & seeds value, by urban/rural residence, 2005
Table 55: Thailand Potato chips value, 2000-2005 (THB m, nominal prices)
Table 56: Thailand Potato chips value forecast, 2005-2010 (THB m, nominal prices)
Table 57: Thailand Potato chips value, 2000-2005 (THB m, 2005 prices)
Table 58: Thailand Potato chips value forecast, 2005-2010 (THB m, 2005 prices)
Table 59: Thailand Potato chips value, 2000-2005 (US$ m nominal prices)
Table 60: Thailand Potato chips value forecast, 2005-2010 (US$ m nominal prices
Table 61: Thailand Potato chips volume, 2000-2005 (Kg m)
Table 62: Thailand Potato chips volume forecast, 2005-2010 (Kg m)
Table 63: Thailand Potato chips brand share, by value, 2004-2005 (%)
Table 64: Thailand Potato chips value, by brand, 2004-2005 (THB m nominal prices)
Table 65: Thailand Potato chips company share, by value, 2004-2005 (%)
Table 66: Thailand Potato chips value, by company, 2004-2005 (THB m nominal prices)
Table 67: Thailand Potato chips distribution channels, by value, 2004-2005 (%)
Table 68: Thailand Potato chips value, by distribution channel, 2004-2005 (THB m nominal price)
Table 69: Thailand Potato chips expenditure per head, 2000-2005 (THB, nominal prices)
Table 70: Thailand Potato chips forecast expenditure per head, 2005-2010 (THB, nominal prices)
Table 71: Thailand Potato chips expenditure per head, 2000-2005 (US$ nominal prices)
Table 72: Thailand Potato chips forecast expenditure per head, 2005-2010 (US$ nominal prices)
Table 73: Thailand Potato chips consumption per head, 2000-2005 (Kg)
Table 74: Thailand Potato chips forecast consumption per head, 2005-2010 (Kg)
Table 75: Thailand Potato chips value, by age group, 2005
Table 76: Thailand Potato chips value, by income group, 2005
Table 77: Thailand Potato chips value, by gender, 2005
Table 78: Thailand Potato chips value, by marital status, 2005
Table 79: Thailand Potato chips value, by size of household, 2005
Table 80: Thailand Potato chips value, by urban/rural residence, 2005
Table 81: Thailand Popcorn value, 2000-2005 (THB m, nominal prices)
Table 82: Thailand Popcorn value forecast, 2005-2010 (THB m, nominal prices)
Table 83: Thailand Popcorn value, 2000-2005 (THB m, 2005 prices)
Table 84: Thailand Popcorn value forecast, 2005-2010 (THB m, 2005 prices)
Table 85: Thailand Popcorn value, 2000-2005 (US$ m nominal prices)
Table 86: Thailand Popcorn value forecast, 2005-2010 (US$ m nominal prices)
Table 87: Thailand Popcorn volume, 2000-2005 (Kg m)
Table 88: Thailand Popcorn volume forecast, 2005-2010 (Kg m)
Table 89: Thailand Popcorn brand share, by value, 2004-2005 (%)
Table 90: Thailand Popcorn value, by brand, 2004-2005 (THB m nominal prices)
Table 91: Thailand Popcorn company share, by value, 2004-2005 (%)
Table 92: Thailand Popcorn value, by company, 2004-2005 (THB m nominal prices)
Table 93: Thailand Popcorn distribution channels, by value, 2004-2005 (%)
Table 94: Thailand Popcorn value, by distribution channel, 2004-2005 (THB m nominal price)
Table 95: Thailand Popcorn expenditure per head, 2000-2005 (THB, nominal prices)
Table 96: Thailand Popcorn forecast expenditure per head, 2005-2010 (THB, nominal prices)
Table 97: Thailand Popcorn expenditure per head, 2000-2005 (US$ nominal prices)
Table 98: Thailand Popcorn forecast expenditure per head, 2005-2010 (US$ nominal prices)
Table 99: Thailand Popcorn consumption per head, 2000-2005 (Kg)
Table 100: Thailand Popcorn forecast consumption per head, 2005-2010 (Kg)
Table 101: Thailand Popcorn value, by age group, 2005
Table 102: Thailand Popcorn value, by income group, 2005
Table 103: Thailand Popcorn value, by gender, 2005
Table 104: Thailand Popcorn value, by marital status, 2005
Table 105: Thailand Popcorn value, by size of household, 2005
Table 106: Thailand Popcorn value, by urban/rural residence, 2005
Table 107: Thailand Processed snacks value, 2000-2005 (THB m, nominal prices)
Table 108: Thailand Processed snacks value forecast, 2005-2010 (THB m, nominal prices)
Table 109: Thailand Processed snacks value, 2000-2005 (THB m, 2005 prices)
Table 110: Thailand Processed snacks value forecast, 2005-2010 (THB m, 2005 prices)
Table 111: Thailand Processed snacks value, 2000-2005 (US$ m nominal prices)
Table 112: Thailand Processed snacks value forecast, 2005-2010 (US$ m nominal prices)
Table 113: Thailand Processed snacks volume, 2000-2005 (Kg m)
Table 114: Thailand Processed snacks volume forecast, 2005-2010 (Kg m)
Table 115: Thailand Processed snacks brand share, by value, 2004-2005 (%)
Table 116: Thailand Processed snacks value, by brand, 2004-2005 (THB m nominal prices)
Table 117: Thailand Processed snacks company share, by value, 2004-2005 (%)
Table 118: Thailand Processed snacks value, by company, 2004-2005 (THB m nominal prices)
Table 119: Thailand Processed snacks distribution channels, by value, 2004-2005 (%)
Table 120: Thailand Processed snacks value, by distribution channel, 2004-2005 (THB m nominal price)
Table 121: Thailand Processed snacks expenditure per head, 2000-2005 (THB, nominal prices)
Table 122: Thailand Processed snacks forecast expenditure per head, 2005-2010 (THB, nominal prices)
Table 123: Thailand Processed snacks expenditure per head, 2000-2005 (US$ nominal prices)
Table 124: Thailand Processed snacks forecast expenditure per head, 2005-2010 (US$ nominal prices)
Table 125: Thailand Processed snacks consumption per head, 2000-2005 (Kg)
Table 126: Thailand Processed snacks forecast consumption per head, 2005-2010 (Kg)
Table 127: Thailand Processed snacks value, by age group, 2005
Table 128: Thailand Processed snacks value, by income group, 2005
Table 129: Thailand Processed snacks value, by gender, 2005
Table 130: Thailand Processed snacks value, by marital status, 2005
Table 131: Thailand Processed snacks value, by size of household, 2005
Table 132: Thailand Processed snacks value, by urban/rural residence, 2005
Table 133: Thailand other Savory Snacks value, 2000-2005 (THB m, nominal prices)
Table 134: Thailand other Savory Snacks value forecast, 2005-2010 (THB m, nominal prices)
Table 135: Thailand other Savory Snacks value, 2000-2005 (THB m, 2005 prices)
Table 136: Thailand other Savory Snacks value forecast, 2005-2010 (THB m, 2005 prices)
Table 137: Thailand other Savory Snacks value, 2000-2005 (US$ m nominal prices)
Table 138: Thailand other Savory Snacks value forecast, 2005-2010 (US$ m nominal prices)
Table 139: Thailand other Savory Snacks volume, 2000-2005 (Kg m)
Table 140: Thailand other Savory Snacks volume forecast, 2005-2010 (Kg m)
Table 141: Thailand other Savory Snacks brand share, by value, 2004-2005 (%)
Table 142: Thailand other Savory Snacks value, by brand, 2004-2005 (THB m nominal prices)
Table 143: Thailand other Savory Snacks company share, by value, 2004-2005 (%)
Table 144: Thailand other Savory Snacks value, by company, 2004-2005 (THB m nominal prices)
Table 145: Thailand other Savory Snacks distribution channels, by value, 2004-2005 (%)
Table 146: Thailand other Savory Snacks value, by distribution channel, 2004-2005 (THB m nominal price)
Table 147: Thailand other Savory Snacks expenditure per head, 2000-2005 (THB, nominal prices)
Table 148: Thailand other Savory Snacks forecast expenditure per head, 2005-2010 (THB, nominal prices)
Table 149: Thailand other Savory Snacks expenditure per head, 2000-2005 (US$ nominal prices)
Table 150: Thailand other Savory Snacks forecast expenditure per head, 2005-2010 (US$ nominal prices)
Table 151: Thailand other Savory Snacks consumption per head, 2000-2005 (Kg)
Table 152: Thailand other Savory Snacks forecast consumption per head, 2005-2010 (Kg)
Table 153: Thailand other Savory Snacks value, by age group, 2005
Table 154: Thailand other Savory Snacks value, by income group, 2005
Table 155: Thailand other Savory Snacks value, by gender, 2005
Table 156: Thailand other Savory Snacks value, by marital status, 2005
Table 157: Thailand other Savory Snacks value, by size of household, 2005
Table 158: Thailand other Savory Snacks value, by urban/rural residence, 2005
Table 159: Thailand Key Facts
Table 160: Thailand population, by age group, 2000-2005 (millions)
Table 161: Thailand population forecast, by age group, 2005-2010 (millions)
Table 162: Thailand population, by gender, 2000-2005 (millions)
Table 163: Thailand population forecast, by gender, 2005-2010 (millions)
Table 164: Thailand real GDP, 2000-2005 (THB bn, 2005 prices)
Table 165: Thailand real GDP forecast, 2005-2010 (THB bn, 2005 prices)
Table 166: Thailand nominal GDP, 2000-2005 (THB bn, nominal prices)
Table 167: Thailand nominal GDP forecast, 2005-2010 (THB bn, nominal prices)
Table 168: Thailand real GDP, 2000-2005 (US$ bn, 2005 prices)
Table 169: Thailand real GDP forecast, 2005-2010 (US$ bn, 2005 prices)
Table 170: Thailand consumer price index, 2000-2005 (2000=100)
Table 171: Thailand consumer price index, 2005-2010 (2000=100)
Table 172: Thailand exchange rate, 2000-2005

Figures

Figure 1: Thailand Savory Snacks value & value forecast, 2000-2010 (THB m, nominal prices)
Figure 2: Thailand Savory Snacks category growth comparison, by value, 2000-2010
Figure 3: Thailand Savory Snacks volume & volume forecast, 2000-2010 (Kg m)
Figure 4: Thailand Savory Snacks category growth comparison, by volume, 2000-2010
Figure 5: Thailand Nuts & seeds value & value forecast, 2000-2010 (THB m, nominal prices)
Figure 6: Thailand Nuts & seeds segment growth comparison, by value, 2000-2010
Figure 7: Thailand Nuts & seeds volume & volume forecast, 2000-2010 (Kg m)
Figure 8: Thailand Nuts & seeds category growth comparison, by volume, 2000-2010
Figure 9: Thailand Potato chips value & value forecast, 2000-2010 (THB m, nominal prices)
Figure 10: Thailand Potato chips volume & volume forecast, 2000-2010 (Kg m)
Figure 11: Thailand Popcorn value & value forecast, 2000-2010 (THB m, nominal prices)
Figure 12: Thailand Popcorn segment growth comparison, by value, 2000-2010
Figure 13: Thailand Popcorn volume & volume forecast, 2000-2010 (Kg m)
Figure 14: Thailand Popcorn category growth comparison, by volume, 2000-2010
Figure 15: Thailand Processed snacks value & value forecast, 2000-2010 (THB m, nominal prices)
Figure 16: Thailand Processed snacks segment growth comparison, by value, 2000-2010
Figure 17: Thailand Processed snacks volume & volume forecast, 2000-2010 (Kg m)
Figure 18: Thailand Processed snacks category growth comparison, by volume, 2000-2010
Figure 19: Thailand other Savory Snacks value & value forecast, 2000-2010 (THB m, nominal prices)
Figure 20: Thailand other Savory Snacks segment growth comparison, by value, 2000-2010
Figure 21: Thailand other Savory Snacks volume & volume forecast, 2000-2010 (Kg m)
Figure 22: Thailand other Savory Snacks category growth comparison, by volume, 2000-2010
Figure 23: Map of Thailand
Figure 24: Annual data review process