Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Spreads in Japan.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 5 categories:  Chocolate Spreads, Honey, Savory Spreads, Jams & Preserves and Nut-based Spreads.
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
-  Includes company and brand share data by categories.

Research & Analysis Highlights
The market for Spreads in Japan increased between 2001-2006, growing at an average annual rate of 1%.

The leading company in the market in 2006 was Q.P. Corporation.  The second-largest player was Sonton with Kato Bihoen in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Spreads markets.
-  Understand consumers' consumption and expenditure patterns.
-  Understand the future direction of the market with reliable historical data and full five year forecasting.

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Spreads
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary Category Level - Chocolate Spreads
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Share
1.3    Summary Category Level - Honey
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Share
1.4    Summary Category Level - Savory Spreads
    1.4.1  Market Value
    1.4.2  Market Value Forecast
    1.4.3  Market Volume
    1.4.4  Market Volume Forecast
    1.4.5  Market Share
1.5    Summary Category Level - Jams & Preserves
    1.5.1  Market Value
    1.5.2  Market Value Forecast
    1.5.3  Market Volume
    1.5.4  Market Volume Forecast
    1.5.5  Market Segmentation
    1.5.6  Market Share
1.6    Summary Category Level - Nut-based Spreads
    1.6.1  Market Value
    1.6.2  Market Value Forecast
    1.6.3  Market Volume
    1.6.4  Market Volume Forecast
    1.6.5  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Japan Spreads - Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Expenditure & Consumption per Head

Chapter 4    Leading Company Profiles

4.1    Q.P. Corporation
4.2    Snow Brand Milk Products Co., Ltd.

Chapter 5    Category Analysis - Chocolate Spreads

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Expenditure & Consumption per Head

Chapter 6    Category Analysis - Honey

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Expenditure & Consumption per Head

Chapter 7    Category Analysis - Savory Spreads

7.1    Value Analysis, 2001-2006
7.2    Value Analysis, 2006-2011
7.3    Value Analysis, US$ 2001-2006
7.4    Value Analysis, US$ 2006-2011
7.5    Volume Analysis, 2001-2006
7.6    Volume Analysis, 2006-2011
7.7    Company & Brand Share Analysis
7.8    Expenditure & Consumption per Head

Chapter 8    Category Analysis - Jams & Preserves

8.1    Value Analysis, 2001-2006
8.2    Value Analysis, 2006-2011
8.3    Value Analysis, US$ 2001-2006
8.4    Value Analysis, US$ 2006-2011
8.5    Volume Analysis, 2001-2006
8.6    Volume Analysis, 2006-2011
8.7    Company & Brand Share Analysis
8.8    Expenditure & Consumption per Head

Chapter 9    Category Analysis - Nut-based Spreads

9.1    Value Analysis, 2001-2006
9.2    Value Analysis, 2006-2011
9.3    Value Analysis, US$ 2001-2006
9.4    Value Analysis, US$ 2006-2011
9.5    Volume Analysis, 2001-2006
9.6    Volume Analysis, 2006-2011
9.7    Company & Brand Share Analysis
9.8    Expenditure & Consumption per Head

Chapter 10    Country Comparison

10.1    Value
10.2    Volume
10.3    Market Share

Chapter 11    New Product Development

11.1    Product launches over time
11.2    Recent product launches

Chapter 12    Japan Socioeconomic Profile

12.1    Country Overview
12.2    Key Facts
12.3    Political Overview
12.4    Japan Economic Overview

Chapter 13    Japan Macroeconomic Profile

13.1    Macroeconomic Indicators

Chapter 14    Research Methodology

14.1    Methodology overview
14.2    Secondary research
14.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
14.4    Primary research
14.5    Data finalization
14.6    Ongoing research

Chapter 15    Appendix

15.1    Future readings
15.2    How to contact experts in your industry

List of Tables

Table 1: Spreads category definitions
Table 2: Japan Spreads value, 2001-2006 (Ja£¤ m, nominal prices)
Table 3: Japan Spreads value forecast, 2006-2011 (Ja£¤ m, nominal prices)
Table 4: Japan Spreads value, 2001-2006 (US$ m nominal prices)
Table 5: Japan Spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 6: Japan Spreads volume, 2001-2006 (Kg m)
Table 7: Japan Spreads volume forecast, 2006-2011 (Kg m)
Table 8: Japan Spreads brand share, by value, 2005-2006 (%)
Table 9: Japan Spreads value, by brand 2005-2006 (Ja£¤ m nominal prices)
Table 10: Japan Spreads company share by value, 2005-2006 (%)
Table 11: Japan Spreads value, by company, 2005-2006 (Ja£¤ m nominal prices)
Table 12: Japan Spreads expenditure per head, 2001-2006 (Ja£¤, nominal prices)
Table 13: Japan Spreads forecast expenditure per head, 2006-2011 (Ja£¤, nominal prices)
Table 14: Japan Spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 15: Japan Spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 16: Japan Spreads consumption per head, 2001-2006 (Kg)
Table 17: Japan Spreads forecast consumption per head, 2006-2011 (Kg)
Table 18: Q.P. Corporation Key Facts
Table 19: Snow Brand Milk Products Co., Ltd. Key Facts
Table 20: Japan Chocolate spreads value, 2001-2006 (Ja£¤ m, nominal prices)
Table 21: Japan Chocolate spreads value forecast, 2006-2011 (Ja£¤ m, nominal prices)
Table 22: Japan Chocolate spreads value, 2001-2006 (US$ m nominal prices)
Table 23: Japan Chocolate spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 24: Japan Chocolate spreads volume, 2001-2006 (Kg m)
Table 25: Japan Chocolate spreads volume forecast, 2006-2011 (Kg m)
Table 26: Japan Chocolate spreads brand share, by value, 2005-2006 (%)
Table 27: Japan Chocolate spreads value, by brand 2005-2006 (Ja£¤ m nominal prices)
Table 28: Japan Chocolate spreads company share by value, 2005-2006 (%)
Table 29: Japan Chocolate spreads value, by company, 2005-2006 (Ja£¤ m nominal prices)
Table 30: Japan Chocolate spreads expenditure per head, 2001-2006 (Ja£¤, nominal prices)
Table 31: Japan Chocolate spreads forecast expenditure per head, 2006-2011 (Ja£¤, nominal prices)
Table 32: Japan Chocolate spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 33: Japan Chocolate spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 34: Japan Chocolate spreads consumption per head, 2001-2006 (Kg)
Table 35: Japan Chocolate spreads forecast consumption per head, 2006-2011 (Kg)
Table 36: Japan Honey value, 2001-2006 (Ja£¤ m, nominal prices)
Table 37: Japan Honey value forecast, 2006-2011 (Ja£¤ m, nominal prices)
Table 38: Japan Honey value, 2001-2006 (US$ m nominal prices)
Table 39: Japan Honey value forecast, 2006-2011 (US$ m nominal prices)
Table 40: Japan Honey volume, 2001-2006 (Kg m)
Table 41: Japan Honey volume forecast, 2006-2011 (Kg m)
Table 42: Japan Honey brand share, by value, 2005-2006 (%)
Table 43: Japan Honey value, by brand 2005-2006 (Ja£¤ m nominal prices)
Table 44: Japan Honey company share by value, 2005-2006 (%)
Table 45: Japan Honey value, by company, 2005-2006 (Ja£¤ m nominal prices)
Table 46: Japan Honey expenditure per head, 2001-2006 (Ja£¤, nominal prices)
Table 47: Japan Honey forecast expenditure per head, 2006-2011 (Ja£¤, nominal prices)
Table 48: Japan Honey expenditure per head, 2001-2006 (US$ nominal prices)
Table 49: Japan Honey forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 50: Japan Honey consumption per head, 2001-2006 (Kg)
Table 51: Japan Honey forecast consumption per head, 2006-2011 (Kg)
Table 52: Japan Savory spreads value, 2001-2006 (Ja£¤ m, nominal prices)
Table 53: Japan Savory spreads value forecast, 2006-2011 (Ja£¤ m, nominal prices)
Table 54: Japan Savory spreads value, 2001-2006 (US$ m nominal prices)
Table 55: Japan Savory spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 56: Japan Savory spreads volume, 2001-2006 (Kg m)
Table 57: Japan Savory spreads volume forecast, 2006-2011 (Kg m)
Table 58: Japan Savory spreads brand share, by value, 2005-2006 (%)
Table 59: Japan Savory spreads value, by brand 2005-2006 (Ja£¤ m nominal prices)
Table 60: Japan Savory spreads company share by value, 2005-2006 (%)
Table 61: Japan Savory spreads value, by company, 2005-2006 (Ja£¤ m nominal prices)
Table 62: Japan Savory spreads expenditure per head, 2001-2006 (Ja£¤, nominal prices)
Table 63: Japan Savory spreads forecast expenditure per head, 2006-2011 (Ja£¤, nominal prices)
Table 64: Japan Savory spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 65: Japan Savory spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 66: Japan Savory spreads consumption per head, 2001-2006 (Kg)
Table 67: Japan Savory spreads forecast consumption per head, 2006-2011 (Kg)
Table 68: Japan Jams & preserves value, 2001-2006 (Ja£¤ m, nominal prices)
Table 69: Japan Jams & preserves value forecast, 2006-2011 (Ja£¤ m, nominal prices)
Table 70: Japan Jams & preserves value, 2001-2006 (US$ m nominal prices)
Table 71: Japan Jams & preserves value forecast, 2006-2011 (US$ m nominal prices)
Table 72: Japan Jams & preserves volume, 2001-2006 (Kg m)
Table 73: Japan Jams & preserves volume forecast, 2006-2011 (Kg m)
Table 74: Japan Jams & preserves brand share, by value, 2005-2006 (%)
Table 75: Japan Jams & preserves value, by brand 2005-2006 (Ja£¤ m nominal prices)
Table 76: Japan Jams & preserves company share by value, 2005-2006 (%)
Table 77: Japan Jams & preserves value, by company, 2005-2006 (Ja£¤ m nominal prices)
Table 78: Japan Jams & preserves expenditure per head, 2001-2006 (Ja£¤, nominal prices)
Table 79: Japan Jams & preserves forecast expenditure per head, 2006-2011 (Ja£¤, nominal prices)
Table 80: Japan Jams & preserves expenditure per head, 2001-2006 (US$ nominal prices)
Table 81: Japan Jams & preserves forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 82: Japan Jams & preserves consumption per head, 2001-2006 (Kg)
Table 83: Japan Jams & preserves forecast consumption per head, 2006-2011 (Kg)
Table 84: Japan Nut-based spreads value, 2001-2006 (Ja£¤ m, nominal prices)
Table 85: Japan Nut-based spreads value forecast, 2006-2011 (Ja£¤ m, nominal prices)
Table 86: Japan Nut-based spreads value, 2001-2006 (US$ m nominal prices)
Table 87: Japan Nut-based spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 88: Japan Nut-based spreads volume, 2001-2006 (Kg m)
Table 89: Japan Nut-based spreads volume forecast, 2006-2011 (Kg m)
Table 90: Japan Nut-based spreads brand share, by value, 2005-2006 (%)
Table 91: Japan Nut-based spreads value, by brand 2005-2006 (Ja£¤ m nominal prices)
Table 92: Japan Nut-based spreads company share by value, 2005-2006 (%)
Table 93: Japan Nut-based spreads value, by company, 2005-2006 (Ja£¤ m nominal prices)
Table 94: Japan Nut-based spreads expenditure per head, 2001-2006 (Ja£¤, nominal prices)
Table 95: Japan Nut-based spreads forecast expenditure per head, 2006-2011 (Ja£¤, nominal prices)
Table 96: Japan Nut-based spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 97: Japan Nut-based spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 98: Japan Nut-based spreads consumption per head, 2001-2006 (Kg)
Table 99: Japan Nut-based spreads forecast consumption per head, 2006-2011 (Kg)
Table 100: Global Spreads market value, 2006
Table 101: Global Spreads market split (value terms (US$ m), 2006) Top 5 countries
Table 102: Global Spreads market volume, 2006
Table 103: Global Spreads market split (volume terms, 2006) Top 5 countries
Table 104: Leading players - Top 5 countries
Table 105: Japan Spreads new product launches (reports) and SKUs, by company (Top 5 companies), 2006
Table 106: Japan Spreads new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006
Table 107: Japan Spreads new product launches (reports), by Ingredients (Top 10 Ingredients), 2006
Table 108: Japan Spreads new product launches (reports), by Package tags or Claims (Top 10 claims), 2006
Table 109: Japan Spreads new product launches (reports) Recent 5 launches
Table 110: Japan Key Facts
Table 111: Japan population, by age group, 2000-2005 (millions)
Table 112: Japan population forecast, by age group, 2005-2010 (millions)
Table 113: Japan population, by gender, 2000-2005 (millions)
Table 114: Japan population forecast, by gender, 2005-2010 (millions)
Table 115: Japan real GDP, 2000-2005 (JA£¤ bn, 2005 prices)
Table 116: Japan real GDP forecast, 2005-2010 (JA£¤ bn, 2005 prices)
Table 117: Japan nominal GDP, 2000-2005 (JA£¤ bn, nominal prices)
Table 118: Japan real GDP, 2000-2005 (US$ bn, 2005 prices)
Table 119: Japan real GDP forecast, 2005-2010 (US$ bn, 2005 prices)
Table 120: Japan consumer price index, 2000-2005 (2000=100)
Table 121: Japan consumer price index, 2005-2010 (2000=100)
Table 122: Japan exchange rate, 2000-2005

List of Figures

Figure 1: Japan Spreads value & value forecast, 2001-2011 (JA£¤ m, nominal prices)
Figure 2: Japan Spreads category growth comparison, by value, 2001-2011
Figure 3: Japan Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 4: Japan Spreads category growth comparison, by volume, 2001-2011
Figure 5: Japan Spreads company share, by value, 2005-2006 (%)
Figure 6: Japan Chocolate Spreads value & value forecast, 2001-2011 (JA£¤ m, nominal prices)
Figure 7: Japan Chocolate Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 8: Japan Chocolate Spreads company share, by value, 2005-2006 (%)
Figure 9: Japan Honey value & value forecast, 2001-2011 (JA£¤ m, nominal prices)
Figure 10: Japan Honey volume & volume forecast, 2001-2011 (Kg m)
Figure 11: Japan Honey company share, by value, 2005-2006 (%)
Figure 12: Japan Savory Spreads value & value forecast, 2001-2011 (JA£¤ m, nominal prices)
Figure 13: Japan Savory Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 14: Japan Savory Spreads company share, by value, 2005-2006 (%)
Figure 15: Japan Jams & Preserves value & value forecast, 2001-2011 (JA£¤ m, nominal prices)
Figure 16: Japan Jams & Preserves category growth comparison, by value, 2001-2011
Figure 17: Japan Jams & Preserves volume & volume forecast, 2001-2011 (Kg m)
Figure 18: Japan Jams & Preserves category growth comparison, by volume, 2001-2011
Figure 19: Japan Jams & Preserves company share, by value, 2005-2006 (%)
Figure 20: Japan Nut-Based Spreads value & value forecast, 2001-2011 (JA£¤ m, nominal prices)
Figure 21: Japan Nut-Based Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 22: Japan Nut-Based Spreads company share, by value, 2005-2006 (%)
Figure 23: Global Spreads market split (value terms, 2006) Top 5 countries
Figure 24: Global Spreads market value, 2001-2006 (Top 5 countries)
Figure 25: Global Spreads market split (volume terms, 2006) Top 5 countries
Figure 26: Global Spreads market volume, 2001-2006 (Top 5 countries)
Figure 27: Map of Japan
Figure 28: Annual data review process