Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Spreads in Singapore.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 5 categories:  Chocolate Spreads, Honey, Savory Spreads, Jams & Preserves and Nut-based Spreads.
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
-  Includes company and brand share data by categories.

Research & Analysis Highlights
The market for Spreads in Singapore increased between 2001-2006, growing at an average annual rate of 3.7%.

The leading company in the market in 2006 was Unilever.  The second-largest player was Ferrero with Sin Sin in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Spreads markets.
-  Understand consumers' consumption and expenditure patterns.
-  Understand the future direction of the market with reliable historical data and full five year forecasting.

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Spreads
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary Category Level - Chocolate Spreads
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Share
1.3    Summary Category Level - Honey
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Share
1.4    Summary Category Level - Savory Spreads
    1.4.1  Market Value
    1.4.2  Market Value Forecast
    1.4.3  Market Volume
    1.4.4  Market Volume Forecast
    1.4.5  Market Share
1.5    Summary Category Level - Jams & Preserves
    1.5.1  Market Value
    1.5.2  Market Value Forecast
    1.5.3  Market Volume
    1.5.4  Market Volume Forecast
    1.5.5  Market Share
1.6    Summary Category Level - Nut-based Spreads
    1.6.1  Market Value
    1.6.2  Market Value Forecast
    1.6.3  Market Volume
    1.6.4  Market Volume Forecast
    1.6.5  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Singapore Spreads - Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Expenditure & Consumption per Head

Chapter 4    Leading Company Profiles

4.1    Unilever
4.2    Ferrero

Chapter 5    Category Analysis - Chocolate Spreads

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Expenditure & Consumption per Head

Chapter 6    Category Analysis - Honey

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Expenditure & Consumption per Head

Chapter 7    Category Analysis - Savory Spreads

7.1    Value Analysis, 2001-2006
7.2    Value Analysis, 2006-2011
7.3    Value Analysis, US$ 2001-2006
7.4    Value Analysis, US$ 2006-2011
7.5    Volume Analysis, 2001-2006
7.6    Volume Analysis, 2006-2011
7.7    Company & Brand Share Analysis
7.8    Expenditure & Consumption per Head

Chapter 8    Category Analysis - Jams & Preserves

8.1    Value Analysis, 2001-2006
8.2    Value Analysis, 2006-2011
8.3    Value Analysis, US$ 2001-2006
8.4    Value Analysis, US$ 2006-2011
8.5    Volume Analysis, 2001-2006
8.6    Volume Analysis, 2006-2011
8.7    Company & Brand Share Analysis
8.8    Expenditure & Consumption per Head

Chapter 9    Category Analysis - Nut-based Spreads

9.1    Value Analysis, 2001-2006
9.2    Value Analysis, 2006-2011
9.3    Value Analysis, US$ 2001-2006
9.4    Value Analysis, US$ 2006-2011
9.5    Volume Analysis, 2001-2006
9.6    Volume Analysis, 2006-2011
9.7    Company & Brand Share Analysis
9.8    Expenditure & Consumption per Head

Chapter 10    Country Comparison

10.1    Value
10.2    Volume
10.3    Market Share

Chapter 11    New Product Development

11.1    Product launches over time
11.2    Recent product launches

Chapter 12    Singapore Socioeconomic Profile

12.1    Country Overview
12.2    Key Facts
12.3    Political Overview
12.4    Singapore Economic Overview

Chapter 13    Singapore Macroeconomic Profile

13.1    Macroeconomic Indicators

Chapter 14    Research Methodology

14.1    Methodology overview
14.2    Secondary research
14.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
14.4    Primary research
14.5    Data finalization
14.6    Ongoing research

Chapter 15    Appendix

15.1    Future readings
15.2    How to contact experts in your industry

List of Tables

Table 1: Spreads category definitions
Table 2: Singapore Spreads value, 2001-2006 (Si$ m, nominal prices)
Table 3: Singapore Spreads value forecast, 2006-2011 (Si$ m, nominal prices)
Table 4: Singapore Spreads value, 2001-2006 (US$ m nominal prices)
Table 5: Singapore Spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 6: Singapore Spreads volume, 2001-2006 (Kg m)
Table 7: Singapore Spreads volume forecast, 2006-2011 (Kg m)
Table 8: Singapore Spreads brand share, by value, 2005-2006 (%)
Table 9: Singapore Spreads value, by brand 2005-2006 (Si$ m nominal prices)
Table 10: Singapore Spreads company share by value, 2005-2006 (%)
Table 11: Singapore Spreads value, by company, 2005-2006 (Si$ m nominal prices)
Table 12: Singapore Spreads expenditure per head, 2001-2006 (Si$, nominal prices)
Table 13: Singapore Spreads forecast expenditure per head, 2006-2011 (Si$, nominal prices)
Table 14: Singapore Spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 15: Singapore Spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 16: Singapore Spreads consumption per head, 2001-2006 (Kg)
Table 17: Singapore Spreads forecast consumption per head, 2006-2011 (Kg)
Table 18: Unilever Key Facts
Table 19: Ferrero Key Facts
Table 20: Singapore Chocolate spreads value, 2001-2006 (Si$ m, nominal prices)
Table 21: Singapore Chocolate spreads value forecast, 2006-2011 (Si$ m, nominal prices)
Table 22: Singapore Chocolate spreads value, 2001-2006 (US$ m nominal prices)
Table 23: Singapore Chocolate spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 24: Singapore Chocolate spreads volume, 2001-2006 (Kg m)
Table 25: Singapore Chocolate spreads volume forecast, 2006-2011 (Kg m)
Table 26: Singapore Chocolate spreads brand share, by value, 2005-2006 (%)
Table 27: Singapore Chocolate spreads value, by brand 2005-2006 (Si$ m nominal prices)
Table 28: Singapore Chocolate spreads company share by value, 2005-2006 (%)
Table 29: Singapore Chocolate spreads value, by company, 2005-2006 (Si$ m nominal prices)
Table 30: Singapore Chocolate spreads expenditure per head, 2001-2006 (Si$, nominal prices)
Table 31: Singapore Chocolate spreads forecast expenditure per head, 2006-2011 (Si$, nominal prices)
Table 32: Singapore Chocolate spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 33: Singapore Chocolate spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 34: Singapore Chocolate spreads consumption per head, 2001-2006 (Kg)
Table 35: Singapore Chocolate spreads forecast consumption per head, 2006-2011 (Kg)
Table 36: Singapore Honey value, 2001-2006 (Si$ m, nominal prices)
Table 37: Singapore Honey value forecast, 2006-2011 (Si$ m, nominal prices)
Table 38: Singapore Honey value, 2001-2006 (US$ m nominal prices)
Table 39: Singapore Honey value forecast, 2006-2011 (US$ m nominal prices)
Table 40: Singapore Honey volume, 2001-2006 (Kg m)
Table 41: Singapore Honey volume forecast, 2006-2011 (Kg m)
Table 42: Singapore Honey brand share, by value, 2005-2006 (%)
Table 43: Singapore Honey value, by brand 2005-2006 (Si$ m nominal prices)
Table 44: Singapore Honey company share by value, 2005-2006 (%)
Table 45: Singapore Honey value, by company, 2005-2006 (Si$ m nominal prices)
Table 46: Singapore Honey expenditure per head, 2001-2006 (Si$, nominal prices)
Table 47: Singapore Honey forecast expenditure per head, 2006-2011 (Si$, nominal prices)
Table 48: Singapore Honey expenditure per head, 2001-2006 (US$ nominal prices)
Table 49: Singapore Honey forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 50: Singapore Honey consumption per head, 2001-2006 (Kg)
Table 51: Singapore Honey forecast consumption per head, 2006-2011 (Kg)
Table 52: Singapore Savory spreads value, 2001-2006 (Si$ m, nominal prices)
Table 53: Singapore Savory spreads value forecast, 2006-2011 (Si$ m, nominal prices)
Table 54: Singapore Savory spreads value, 2001-2006 (US$ m nominal prices)
Table 55: Singapore Savory spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 56: Singapore Savory spreads volume, 2001-2006 (Kg m)
Table 57: Singapore Savory spreads volume forecast, 2006-2011 (Kg m)
Table 58: Singapore Savory spreads brand share, by value, 2005-2006 (%)
Table 59: Singapore Savory spreads value, by brand 2005-2006 (Si$ m nominal prices)
Table 60: Singapore Savory spreads company share by value, 2005-2006 (%)
Table 61: Singapore Savory spreads value, by company, 2005-2006 (Si$ m nominal prices)
Table 62: Singapore Savory spreads expenditure per head, 2001-2006 (Si$, nominal prices)
Table 63: Singapore Savory spreads forecast expenditure per head, 2006-2011 (Si$, nominal prices)
Table 64: Singapore Savory spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 65: Singapore Savory spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 66: Singapore Savory spreads consumption per head, 2001-2006 (Kg)
Table 67: Singapore Savory spreads forecast consumption per head, 2006-2011 (Kg)
Table 68: Singapore Jams & preserves value, 2001-2006 (Si$ m, nominal prices)
Table 69: Singapore Jams & preserves value forecast, 2006-2011 (Si$ m, nominal prices)
Table 70: Singapore Jams & preserves value, 2001-2006 (US$ m nominal prices)
Table 71: Singapore Jams & preserves value forecast, 2006-2011 (US$ m nominal prices)
Table 72: Singapore Jams & preserves volume, 2001-2006 (Kg m)
Table 73: Singapore Jams & preserves volume forecast, 2006-2011 (Kg m)
Table 74: Singapore Jams & preserves brand share, by value, 2005-2006 (%)
Table 75: Singapore Jams & preserves value, by brand 2005-2006 (Si$ m nominal prices)
Table 76: Singapore Jams & preserves company share by value, 2005-2006 (%)
Table 77: Singapore Jams & preserves value, by company, 2005-2006 (Si$ m nominal prices)
Table 78: Singapore Jams & preserves expenditure per head, 2001-2006 (Si$, nominal prices)
Table 79: Singapore Jams & preserves forecast expenditure per head, 2006-2011 (Si$, nominal prices)
Table 80: Singapore Jams & preserves expenditure per head, 2001-2006 (US$ nominal prices)
Table 81: Singapore Jams & preserves forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 82: Singapore Jams & preserves consumption per head, 2001-2006 (Kg)
Table 83: Singapore Jams & preserves forecast consumption per head, 2006-2011 (Kg)
Table 84: Singapore Nut-based spreads value, 2001-2006 (Si$ m, nominal prices)
Table 85: Singapore Nut-based spreads value forecast, 2006-2011 (Si$ m, nominal prices)
Table 86: Singapore Nut-based spreads value, 2001-2006 (US$ m nominal prices)
Table 87: Singapore Nut-based spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 88: Singapore Nut-based spreads volume, 2001-2006 (Kg m)
Table 89: Singapore Nut-based spreads volume forecast, 2006-2011 (Kg m)
Table 90: Singapore Nut-based spreads brand share, by value, 2005-2006 (%)
Table 91: Singapore Nut-based spreads value, by brand 2005-2006 (Si$ m nominal prices)
Table 92: Singapore Nut-based spreads company share by value, 2005-2006 (%)
Table 93: Singapore Nut-based spreads value, by company, 2005-2006 (Si$ m nominal prices)
Table 94: Singapore Nut-based spreads expenditure per head, 2001-2006 (Si$, nominal prices)
Table 95: Singapore Nut-based spreads forecast expenditure per head, 2006-2011 (Si$, nominal prices)
Table 96: Singapore Nut-based spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 97: Singapore Nut-based spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 98: Singapore Nut-based spreads consumption per head, 2001-2006 (Kg)
Table 99: Singapore Nut-based spreads forecast consumption per head, 2006-2011 (Kg)
Table 100: Global Spreads market value, 2006
Table 101: Global Spreads market split (value terms (US$ m), 2006) Top 5 countries
Table 102: Global Spreads market volume, 2006
Table 103: Global Spreads market split (volume terms, 2006) Top 5 countries
Table 104: Leading players - Top 5 countries
Table 105: Singapore Spreads new product launches (reports) and SKUs, by company, 2006
Table 106: Singapore Spreads new product launches (reports), by flavor and fragrances, 2006
Table 107: Singapore Spreads new product launches (reports), by Package tags or Claims, 2006
Table 108: Singapore Spreads new product launches (reports)
Table 109: Singapore Key Facts
Table 110: Singapore population, by age group, 2000-2005 (millions)
Table 111: Singapore population forecast, by age group, 2005-2010 (millions)
Table 112: Singapore population, by gender, 2000-2005 (millions)
Table 113: Singapore population forecast, by gender, 2005-2010 (millions)
Table 114: Singapore real GDP, 2000-2005 (SI$ bn, 2005 prices)
Table 115: Singapore real GDP forecast, 2005-2010 (SI$ bn, 2005 prices)
Table 116: Singapore nominal GDP, 2000-2005 (SI$ bn, nominal prices)
Table 117: Singapore real GDP, 2000-2005 (US$ bn, 2005 prices)
Table 118: Singapore real GDP forecast, 2005-2010 (US$ bn, 2005 prices)
Table 119: Singapore consumer price index, 2000-2005 (2000=100)
Table 120: Singapore consumer price index, 2005-2010 (2000=100)
Table 121: Singapore exchange rate, 2000-2005

List of Figures

Figure 1: Singapore Spreads value & value forecast, 2001-2011 (Si$ m, nominal prices)
Figure 2: Singapore Spreads category growth comparison, by value, 2001-2011
Figure 3: Singapore Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 4: Singapore Spreads category growth comparison, by volume, 2001-2011
Figure 5: Singapore Spreads company share, by value, 2005-2006 (%)
Figure 6: Singapore Chocolate Spreads value & value forecast, 2001-2011 (Si$ m, nominal prices)
Figure 7: Singapore Chocolate Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 8: Singapore Chocolate Spreads company share, by value, 2005-2006 (%)
Figure 9: Singapore Honey value & value forecast, 2001-2011 (Si$ m, nominal prices)
Figure 10: Singapore Honey volume & volume forecast, 2001-2011 (Kg m)
Figure 11: Singapore Savory Spreads value & value forecast, 2001-2011 (Si$ m, nominal prices)
Figure 12: Singapore Savory Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 13: Singapore Savory Spreads company share, by value, 2005-2006 (%)
Figure 14: Singapore Jams & Preserves value & value forecast, 2001-2011 (Si$ m, nominal prices)
Figure 15: Singapore Jams & Preserves volume & volume forecast, 2001-2011 (Kg m)
Figure 16: Singapore Jams & Preserves company share, by value, 2005-2006 (%)
Figure 17: Singapore Nut-Based Spreads value & value forecast, 2001-2011 (Si$ m, nominal prices)
Figure 18: Singapore Nut-Based Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 19: Singapore Nut-Based Spreads company share, by value, 2005-2006 (%)
Figure 20: Global Spreads market split (value terms, 2006) Top 5 countries
Figure 21: Global Spreads market value, 2001-2006 (Top 5 countries)
Figure 22: Global Spreads market split (volume terms, 2006) Top 5 countries
Figure 23: Global Spreads market volume, 2001-2006 (Top 5 countries)
Figure 24: Map of Singapore
Figure 25: Annual data review process