Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Spreads in Taiwan.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 5 categories:  Chocolate Spreads, Honey, Savory Spreads, Jams & Preserves and Nut-based Spreads.
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
-  Includes company and brand share data by categories.

Research & Analysis Highlights
The market for Spreads in Taiwan increased between 2001-2006, growing at an average annual rate of 0.7%.

The leading company in the market in 2006 was Ferrero.  The second-largest player was Zi Yao Shen with Unilever in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Spreads markets.
-  Understand consumers' consumption and expenditure patterns.
-  Understand the future direction of the market with reliable historical data and full five year forecasting.

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Spreads
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary Category Level - Chocolate Spreads
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Share
1.3    Summary Category Level - Honey
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Share
1.4    Summary Category Level - Savory Spreads
    1.4.1  Market Value
    1.4.2  Market Value Forecast
    1.4.3  Market Volume
    1.4.4  Market Volume Forecast
    1.4.5  Market Share
1.5    Summary Category Level - Jams & Preserves
    1.5.1  Market Value
    1.5.2  Market Value Forecast
    1.5.3  Market Volume
    1.5.4  Market Volume Forecast
    1.5.5  Market Share
1.6    Summary Category Level - Nut-based Spreads
    1.6.1  Market Value
    1.6.2  Market Value Forecast
    1.6.3  Market Volume
    1.6.4  Market Volume Forecast
    1.6.5  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Taiwan Spreads - Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Expenditure & Consumption per Head

Chapter 4    Leading Company Profiles

4.1    Ferrero
4.2    Unilever

Chapter 5    Category Analysis - Chocolate Spreads

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Expenditure & Consumption per Head

Chapter 6    Category Analysis - Honey

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Expenditure & Consumption per Head

Chapter 7    Category Analysis - Savory Spreads

7.1    Value Analysis, 2001-2006
7.2    Value Analysis, 2006-2011
7.3    Value Analysis, US$ 2001-2006
7.4    Value Analysis, US$ 2006-2011
7.5    Volume Analysis, 2001-2006
7.6    Volume Analysis, 2006-2011
7.7    Company & Brand Share Analysis
7.8    Expenditure & Consumption per Head

Chapter 8    Category Analysis - Jams & Preserves

8.1    Value Analysis, 2001-2006
8.2    Value Analysis, 2006-2011
8.3    Value Analysis, US$ 2001-2006
8.4    Value Analysis, US$ 2006-2011
8.5    Volume Analysis, 2001-2006
8.6    Volume Analysis, 2006-2011
8.7    Company & Brand Share Analysis
8.8    Expenditure & Consumption per Head

Chapter 9    Category Analysis - Nut-based Spreads

9.1    Value Analysis, 2001-2006
9.2    Value Analysis, 2006-2011
9.3    Value Analysis, US$ 2001-2006
9.4    Value Analysis, US$ 2006-2011
9.5    Volume Analysis, 2001-2006
9.6    Volume Analysis, 2006-2011
9.7    Company & Brand Share Analysis
9.8    Expenditure & Consumption per Head

Chapter 10    Country Comparison

10.1    Value
10.2    Volume
10.3    Market Share

Chapter 11    New Product Development

11.1    Product launches over time
11.2    Recent product launches

Chapter 12    Taiwan Socioeconomic Profile

12.1    Country Overview
12.2    Key Facts
12.3    Political Overview
12.4    Taiwan Economic Overview

Chapter 13    Taiwan Macroeconomic Profile

13.1    Macroeconomic Indicators

Chapter 14    Research Methodology

14.1    Methodology overview
14.2    Secondary research
14.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
14.4    Primary research
14.5    Data finalization
14.6    Ongoing research

Chapter 15    Appendix

15.1    Future readings
15.2    How to contact experts in your industry

List of Tables

Table 1: Spreads category definitions
Table 2: Taiwan Spreads value, 2001-2006 (T$ m, nominal prices)
Table 3: Taiwan Spreads value forecast, 2006-2011 (T$ m, nominal prices)
Table 4: Taiwan Spreads value, 2001-2006 (US$ m nominal prices)
Table 5: Taiwan Spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 6: Taiwan Spreads volume, 2001-2006 (Kg m)
Table 7: Taiwan Spreads volume forecast, 2006-2011 (Kg m)
Table 8: Taiwan Spreads brand share, by value, 2005-2006 (%)
Table 9: Taiwan Spreads value, by brand 2005-2006 (T$ m nominal prices)
Table 10: Taiwan Spreads company share by value, 2005-2006 (%)
Table 11: Taiwan Spreads value, by company, 2005-2006 (T$ m nominal prices)
Table 12: Taiwan Spreads expenditure per head, 2001-2006 (T$, nominal prices)
Table 13: Taiwan Spreads forecast expenditure per head, 2006-2011 (T$, nominal prices)
Table 14: Taiwan Spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 15: Taiwan Spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 16: Taiwan Spreads consumption per head, 2001-2006 (Kg)
Table 17: Taiwan Spreads forecast consumption per head, 2006-2011 (Kg)
Table 18: Ferrero Key Facts
Table 19: Unilever Facts
Table 20: Taiwan Chocolate spreads value, 2001-2006 (T$ m, nominal prices)
Table 21: Taiwan Chocolate spreads value forecast, 2006-2011 (T$ m, nominal prices)
Table 22: Taiwan Chocolate spreads value, 2001-2006 (US$ m nominal prices)
Table 23: Taiwan Chocolate spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 24: Taiwan Chocolate spreads volume, 2001-2006 (Kg m)
Table 25: Taiwan Chocolate spreads volume forecast, 2006-2011 (Kg m)
Table 26: Taiwan Chocolate spreads brand share, by value, 2005-2006 (%)
Table 27: Taiwan Chocolate spreads value, by brand 2005-2006 (T$ m nominal prices)
Table 28: Taiwan Chocolate spreads company share by value, 2005-2006 (%)
Table 29: Taiwan Chocolate spreads value, by company, 2005-2006 (T$ m nominal prices)
Table 30: Taiwan Chocolate spreads expenditure per head, 2001-2006 (T$, nominal prices)
Table 31: Taiwan Chocolate spreads forecast expenditure per head, 2006-2011 (T$, nominal prices)
Table 32: Taiwan Chocolate spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 33: Taiwan Chocolate spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 34: Taiwan Chocolate spreads consumption per head, 2001-2006 (Kg)
Table 35: Taiwan Chocolate spreads forecast consumption per head, 2006-2011 (Kg)
Table 36: Taiwan Honey value, 2001-2006 (T$ m, nominal prices)
Table 37: Taiwan Honey value forecast, 2006-2011 (T$ m, nominal prices)
Table 38: Taiwan Honey value, 2001-2006 (US$ m nominal prices)
Table 39: Taiwan Honey value forecast, 2006-2011 (US$ m nominal prices)
Table 40: Taiwan Honey volume, 2001-2006 (Kg m)
Table 41: Taiwan Honey volume forecast, 2006-2011 (Kg m)
Table 42: Taiwan Honey brand share, by value, 2005-2006 (%)
Table 43: Taiwan Honey value, by brand 2005-2006 (T$ m nominal prices)
Table 44: Taiwan Honey company share by value, 2005-2006 (%)
Table 45: Taiwan Honey value, by company, 2005-2006 (T$ m nominal prices)
Table 46: Taiwan Honey expenditure per head, 2001-2006 (T$, nominal prices)
Table 47: Taiwan Honey forecast expenditure per head, 2006-2011 (T$, nominal prices)
Table 48: Taiwan Honey expenditure per head, 2001-2006 (US$ nominal prices)
Table 49: Taiwan Honey forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 50: Taiwan Honey consumption per head, 2001-2006 (Kg)
Table 51: Taiwan Honey forecast consumption per head, 2006-2011 (Kg)
Table 52: Taiwan Savory spreads value, 2001-2006 (T$ m, nominal prices)
Table 53: Taiwan Savory spreads value forecast, 2006-2011 (T$ m, nominal prices)
Table 54: Taiwan Savory spreads value, 2001-2006 (US$ m nominal prices)
Table 55: Taiwan Savory spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 56: Taiwan Savory spreads volume, 2001-2006 (Kg m)
Table 57: Taiwan Savory spreads volume forecast, 2006-2011 (Kg m)
Table 58: Taiwan Savory spreads brand share, by value, 2005-2006 (%)
Table 59: Taiwan Savory spreads value, by brand 2005-2006 (T$ m nominal prices)
Table 60: Taiwan Savory spreads company share by value, 2005-2006 (%)
Table 61: Taiwan Savory spreads value, by company, 2005-2006 (T$ m nominal prices)
Table 62: Taiwan Savory spreads expenditure per head, 2001-2006 (T$, nominal prices)
Table 63: Taiwan Savory spreads forecast expenditure per head, 2006-2011 (T$, nominal prices)
Table 64: Taiwan Savory spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 65: Taiwan Savory spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 66: Taiwan Savory spreads consumption per head, 2001-2006 (Kg)
Table 67: Taiwan Savory spreads forecast consumption per head, 2006-2011 (Kg)
Table 68: Taiwan Jams & preserves value, 2001-2006 (T$ m, nominal prices)
Table 69: Taiwan Jams & preserves value forecast, 2006-2011 (T$ m, nominal prices)
Table 70: Taiwan Jams & preserves value, 2001-2006 (US$ m nominal prices)
Table 71: Taiwan Jams & preserves value forecast, 2006-2011 (US$ m nominal prices)
Table 72: Taiwan Jams & preserves volume, 2001-2006 (Kg m)
Table 73: Taiwan Jams & preserves volume forecast, 2006-2011 (Kg m)
Table 74: Taiwan Jams & preserves brand share, by value, 2005-2006 (%)
Table 75: Taiwan Jams & preserves value, by brand 2005-2006 (T$ m nominal prices)
Table 76: Taiwan Jams & preserves company share by value, 2005-2006 (%)
Table 77: Taiwan Jams & preserves value, by company, 2005-2006 (T$ m nominal prices)
Table 78: Taiwan Jams & preserves expenditure per head, 2001-2006 (T$, nominal prices)
Table 79: Taiwan Jams & preserves forecast expenditure per head, 2006-2011 (T$, nominal prices)
Table 80: Taiwan Jams & preserves expenditure per head, 2001-2006 (US$ nominal prices)
Table 81: Taiwan Jams & preserves forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 82: Taiwan Jams & preserves consumption per head, 2001-2006 (Kg)
Table 83: Taiwan Jams & preserves forecast consumption per head, 2006-2011 (Kg)
Table 84: Taiwan Nut-based spreads value, 2001-2006 (T$ m, nominal prices)
Table 85: Taiwan Nut-based spreads value forecast, 2006-2011 (T$ m, nominal prices)
Table 86: Taiwan Nut-based spreads value, 2001-2006 (US$ m nominal prices)
Table 87: Taiwan Nut-based spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 88: Taiwan Nut-based spreads volume, 2001-2006 (Kg m)
Table 89: Taiwan Nut-based spreads volume forecast, 2006-2011 (Kg m)
Table 90: Taiwan Nut-based spreads brand share, by value, 2005-2006 (%)
Table 91: Taiwan Nut-based spreads value, by brand 2005-2006 (T$ m nominal prices)
Table 92: Taiwan Nut-based spreads company share by value, 2005-2006 (%)
Table 93: Taiwan Nut-based spreads value, by company, 2005-2006 (T$ m nominal prices)
Table 94: Taiwan Nut-based spreads expenditure per head, 2001-2006 (T$, nominal prices)
Table 95: Taiwan Nut-based spreads forecast expenditure per head, 2006-2011 (T$, nominal prices)
Table 96: Taiwan Nut-based spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 97: Taiwan Nut-based spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 98: Taiwan Nut-based spreads consumption per head, 2001-2006 (Kg)
Table 99: Taiwan Nut-based spreads forecast consumption per head, 2006-2011 (Kg)
Table 100: Global Spreads market value, 2006
Table 101: Global Spreads market split (value terms (US$ m), 2006) Top 5 countries
Table 102: Global Spreads market volume, 2006
Table 103: Global Spreads market split (volume terms, 2006) Top 5 countries
Table 104: Leading players - Top 5 countries
Table 105: Taiwan spreads new product launches (reports) and SKUs, by company, 2006
Table 106: Taiwan spreads new product launches (reports), by flavor and fragrances, 2006
Table 107: Taiwan spreads new product launches (reports), by Ingredients, 2006
Table 108: Taiwan spreads new product launches (reports)
Table 109: Taiwan Key Facts
Table 110: Taiwan population, by age group, 2000-2005 (millions)
Table 111: Taiwan population forecast, by age group, 2005-2010 (millions)
Table 112: Taiwan population, by gender, 2000-2005 (millions)
Table 113: Taiwan population forecast, by gender, 2005-2010 (millions)
Table 114: Taiwan nominal GDP, 2000-2005 (TWD bn, nominal prices)
Table 115: Taiwan nominal GDP forecast, 2005-2010 (TWD bn, nominal prices)
Table 116: Taiwan consumer price index, 2000-2005 (2000=100)
Table 117: Taiwan consumer price index, 2005-2010 (2000=100)
Table 118: Taiwan exchange rate, 2000-2005

List of Figures

Figure 1: Taiwan Spreads value & value forecast, 2001-2011 (T$ m, nominal prices)
Figure 2: Taiwan Spreads category growth comparison, by value, 2001-2011
Figure 3: Taiwan Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 4: Taiwan Spreads category growth comparison, by volume, 2001-2011
Figure 5: Taiwan Spreads company share, by value, 2005-2006 (%)
Figure 6: Taiwan Chocolate Spreads value & value forecast, 2001-2011 (T$ m, nominal prices)
Figure 7: Taiwan Chocolate Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 8: Taiwan Honey value & value forecast, 2001-2011 (T$ m, nominal prices)
Figure 9: Taiwan Honey volume & volume forecast, 2001-2011 (Kg m)
Figure 10: Taiwan Savory Spreads value & value forecast, 2001-2011 (T$ m, nominal prices)
Figure 11: Taiwan Savory Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 12: Taiwan Savory Spreads company share, by value, 2005-2006 (%)
Figure 13: Taiwan Jams & Preserves value & value forecast, 2001-2011 (T$ m, nominal prices)
Figure 14: Taiwan Jams & Preserves volume & volume forecast, 2001-2011 (Kg m)
Figure 15: Taiwan Jams & Preserves company share, by value, 2005-2006 (%)
Figure 16: Taiwan Nut-Based Spreads value & value forecast, 2001-2011 (T$ m, nominal prices)
Figure 17: Taiwan Nut-Based Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 18: Taiwan Nut-Based Spreads company share, by value, 2005-2006 (%)
Figure 19: Global Spreads market split (value terms, 2006) Top 5 countries
Figure 20: Global Spreads market value, 2001-2006 (Top 5 countries)
Figure 21: Global Spreads market split (volume terms, 2006) Top 5 countries
Figure 22: Global Spreads market volume, 2001-2006 (Top 5 countries)
Figure 23: Map of Taiwan
Figure 24: Annual data review process