Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Spreads in China.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 5 categories:  Chocolate Spreads, Honey, Savory Spreads, Jams & Preserves and Nut-based Spreads.
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
-  Includes company and brand share data by categories.

Research & Analysis Highlights
The market for Spreads in China increased between 2001-2006, growing at an average annual rate of 11.2%.

The leading company in the market in 2006 was Bai Hua.  The second-largest player was Kraft Foods, Inc. with Agro & Food International Co. Ltd. in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Spreads markets.
-  Understand consumers' consumption and expenditure patterns.
-  Understand the future direction of the market with reliable historical data and full five year forecasting.

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Spreads
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary Category Level - Chocolate Spreads
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Share
1.3    Summary Category Level - Honey
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Share
1.4    Summary Category Level - Savory Spreads
    1.4.1  Market Value
    1.4.2  Market Value Forecast
    1.4.3  Market Volume
    1.4.4  Market Volume Forecast
    1.4.5  Market Share
1.5    Summary Category Level - Jams & Preserves
    1.5.1  Market Value
    1.5.2  Market Value Forecast
    1.5.3  Market Volume
    1.5.4  Market Volume Forecast
    1.5.5  Market Segmentation
    1.5.6  Market Share
1.6    Summary Category Level - Nut-based Spreads
    1.6.1  Market Value
    1.6.2  Market Value Forecast
    1.6.3  Market Volume
    1.6.4  Market Volume Forecast
    1.6.5  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    China Spreads - Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Expenditure & Consumption per Head

Chapter 4    Leading Company Profiles

4.1    Kraft Foods Inc.
4.2    Unilever

Chapter 5    Category Analysis - Chocolate Spreads

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Expenditure & Consumption per Head

Chapter 6    Category Analysis - Honey

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Expenditure & Consumption per Head

Chapter 7    Category Analysis - Savory Spreads

7.1    Value Analysis, 2001-2006
7.2    Value Analysis, 2006-2011
7.3    Value Analysis, US$ 2001-2006
7.4    Value Analysis, US$ 2006-2011
7.5    Volume Analysis, 2001-2006
7.6    Volume Analysis, 2006-2011
7.7    Company & Brand Share Analysis
7.8    Expenditure & Consumption per Head

Chapter 8    Category Analysis - Jams & Preserves

8.1    Value Analysis, 2001-2006
8.2    Value Analysis, 2006-2011
8.3    Value Analysis, US$ 2001-2006
8.4    Value Analysis, US$ 2006-2011
8.5    Volume Analysis, 2001-2006
8.6    Volume Analysis, 2006-2011
8.7    Company & Brand Share Analysis
8.8    Expenditure & Consumption per Head

Chapter 9    Category Analysis - Nut-based Spreads

9.1    Value Analysis, 2001-2006
9.2    Value Analysis, 2006-2011
9.3    Value Analysis, US$ 2001-2006
9.4    Value Analysis, US$ 2006-2011
9.5    Volume Analysis, 2001-2006
9.6    Volume Analysis, 2006-2011
9.7    Company & Brand Share Analysis
9.8    Expenditure & Consumption per Head

Chapter 10    Country Comparison

10.1    Value
10.2    Volume
10.3    Market Share

Chapter 11    New Product Development

11.1    Product launches over time
11.2    Recent product launches

Chapter 12    China Socioeconomic Profile

12.1    Country Overview
12.2    Key Facts
12.3    Political Overview
12.4    China Economic Overview

Chapter 13    China Macroeconomic Profile

13.1    Macroeconomic Indicators

Chapter 14    Research Methodology

14.1    Methodology overview
14.2    Secondary research
14.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
14.4    Primary research
14.5    Data finalization
14.6    Ongoing research

Chapter 15    Appendix

15.1    Future readings
15.2    How to contact experts in your industry

List of Tables

Table 1: Spreads category definitions
Table 2: China Spreads value, 2001-2006 (CNY m, nominal prices)
Table 3: China Spreads value forecast, 2006-2011 (CNY m, nominal prices)
Table 4: China Spreads value, 2001-2006 (US$ m nominal prices)
Table 5: China Spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 6: China Spreads volume, 2001-2006 (Kg m)
Table 7: China Spreads volume forecast, 2006-2011 (Kg m)
Table 8: China Spreads brand share, by value, 2005-2006 (%)
Table 9: China Spreads value, by brand 2005-2006 (CNY m nominal prices)
Table 10: China Spreads company share by value, 2005-2006 (%)
Table 11: China Spreads value, by company, 2005-2006 (CNY m nominal prices)
Table 12: China Spreads expenditure per head, 2001-2006 (CNY, nominal prices)
Table 13: China Spreads forecast expenditure per head, 2006-2011 (CNY, nominal prices)
Table 14: China Spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 15: China Spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 16: China Spreads consumption per head, 2001-2006 (Kg)
Table 17: China Spreads forecast consumption per head, 2006-2011 (Kg)
Table 18: Kraft Foods Inc. Key Facts
Table 19: Unilever Key Facts
Table 20: China Chocolate spreads value, 2001-2006 (CNY m, nominal prices)
Table 21: China Chocolate spreads value forecast, 2006-2011 (CNY m, nominal prices)
Table 22: China Chocolate spreads value, 2001-2006 (US$ m nominal prices)
Table 23: China Chocolate spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 24: China Chocolate spreads volume, 2001-2006 (Kg m)
Table 25: China Chocolate spreads volume forecast, 2006-2011 (Kg m)
Table 26: China Chocolate spreads brand share, by value, 2005-2006 (%)
Table 27: China Chocolate spreads value, by brand 2005-2006 (CNY m nominal prices)
Table 28: China Chocolate spreads company share by value, 2005-2006 (%)
Table 29: China Chocolate spreads value, by company, 2005-2006 (CNY m nominal prices)
Table 30: China Chocolate spreads expenditure per head, 2001-2006 (CNY, nominal prices)
Table 31: China Chocolate spreads forecast expenditure per head, 2006-2011 (CNY, nominal prices)
Table 32: China Chocolate spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 33: China Chocolate spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 34: China Chocolate spreads consumption per head, 2001-2006 (Kg)
Table 35: China Chocolate spreads forecast consumption per head, 2006-2011 (Kg)
Table 36: China Honey value, 2001-2006 (CNY m, nominal prices)
Table 37: China Honey value forecast, 2006-2011 (CNY m, nominal prices)
Table 38: China Honey value, 2001-2006 (US$ m nominal prices)
Table 39: China Honey value forecast, 2006-2011 (US$ m nominal prices)
Table 40: China Honey volume, 2001-2006 (Kg m)
Table 41: China Honey volume forecast, 2006-2011 (Kg m)
Table 42: China Honey brand share, by value, 2005-2006 (%)
Table 43: China Honey value, by brand 2005-2006 (CNY m nominal prices)
Table 44: China Honey company share by value, 2005-2006 (%)
Table 45: China Honey value, by company, 2005-2006 (CNY m nominal prices)
Table 46: China Honey expenditure per head, 2001-2006 (CNY, nominal prices)
Table 47: China Honey forecast expenditure per head, 2006-2011 (CNY, nominal prices)
Table 48: China Honey expenditure per head, 2001-2006 (US$ nominal prices)
Table 49: China Honey forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 50: China Honey consumption per head, 2001-2006 (Kg)
Table 51: China Honey forecast consumption per head, 2006-2011 (Kg)
Table 52: China Savory spreads value, 2001-2006 (CNY m, nominal prices)
Table 53: China Savory spreads value forecast, 2006-2011 (CNY m, nominal prices)
Table 54: China Savory spreads value, 2001-2006 (US$ m nominal prices)
Table 55: China Savory spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 56: China Savory spreads volume, 2001-2006 (Kg m)
Table 57: China Savory spreads volume forecast, 2006-2011 (Kg m)
Table 58: China Savory spreads brand share, by value, 2005-2006 (%)
Table 59: China Savory spreads value, by brand 2005-2006 (CNY m nominal prices)
Table 60: China Savory spreads company share by value, 2005-2006 (%)
Table 61: China Savory spreads value, by company, 2005-2006 (CNY m nominal prices)
Table 62: China Savory spreads expenditure per head, 2001-2006 (CNY, nominal prices)
Table 63: China Savory spreads forecast expenditure per head, 2006-2011 (CNY, nominal prices)
Table 64: China Savory spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 65: China Savory spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 66: China Savory spreads consumption per head, 2001-2006 (Kg)
Table 67: China Savory spreads forecast consumption per head, 2006-2011 (Kg)
Table 68: China Jams & preserves value, 2001-2006 (CNY m, nominal prices)
Table 69: China Jams & preserves value forecast, 2006-2011 (CNY m, nominal prices)
Table 70: China Jams & preserves value, 2001-2006 (US$ m nominal prices)
Table 71: China Jams & preserves value forecast, 2006-2011 (US$ m nominal prices)
Table 72: China Jams & preserves volume, 2001-2006 (Kg m)
Table 73: China Jams & preserves volume forecast, 2006-2011 (Kg m)
Table 74: China Jams & preserves brand share, by value, 2005-2006 (%)
Table 75: China Jams & preserves value, by brand 2005-2006 (CNY m nominal prices)
Table 76: China Jams & preserves company share by value, 2005-2006 (%)
Table 77: China Jams & preserves value, by company, 2005-2006 (CNY m nominal prices)
Table 78: China Jams & preserves expenditure per head, 2001-2006 (CNY, nominal prices)
Table 79: China Jams & preserves forecast expenditure per head, 2006-2011 (CNY, nominal prices)
Table 80: China Jams & preserves expenditure per head, 2001-2006 (US$ nominal prices)
Table 81: China Jams & preserves forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 82: China Jams & preserves consumption per head, 2001-2006 (Kg)
Table 83: China Jams & preserves forecast consumption per head, 2006-2011 (Kg)
Table 84: China Nut-based spreads value, 2001-2006 (CNY m, nominal prices)
Table 85: China Nut-based spreads value forecast, 2006-2011 (CNY m, nominal prices)
Table 86: China Nut-based spreads value, 2001-2006 (US$ m nominal prices)
Table 87: China Nut-based spreads value forecast, 2006-2011 (US$ m nominal prices)
Table 88: China Nut-based spreads volume, 2001-2006 (Kg m)
Table 89: China Nut-based spreads volume forecast, 2006-2011 (Kg m)
Table 90: China Nut-based spreads brand share, by value, 2005-2006 (%)
Table 91: China Nut-based spreads value, by brand 2005-2006 (CNY m nominal prices)
Table 92: China Nut-based spreads company share by value, 2005-2006 (%)
Table 93: China Nut-based spreads value, by company, 2005-2006 (CNY m nominal prices)
Table 94: China Nut-based spreads expenditure per head, 2001-2006 (CNY, nominal prices)
Table 95: China Nut-based spreads forecast expenditure per head, 2006-2011 (CNY, nominal prices)
Table 96: China Nut-based spreads expenditure per head, 2001-2006 (US$ nominal prices)
Table 97: China Nut-based spreads forecast expenditure per head, 2006-2011 (US$ nominal prices)
Table 98: China Nut-based spreads consumption per head, 2001-2006 (Kg)
Table 99: China Nut-based spreads forecast consumption per head, 2006-2011 (Kg)
Table 100: Global Spreads market value, 2006
Table 101: Global Spreads market split (value terms (US$ m), 2006) Top 5 countries
Table 102: Global Spreads market volume, 2006
Table 103: Global Spreads market split (volume terms, 2006) Top 5 countries
Table 104: Leading players - Top 5 countries
Table 105: China Spreads new product launches (reports) and SKUs, by company (Top 5 companies), 2006
Table 106: China Spreads new product launches (reports), by flavor and fragrances, 2006
Table 107: China Spreads new product launches (reports), by Ingredients (Top 10 Ingredients), 2006
Table 108: China Spreads new product launches (reports), by Package tags or Claims, 2006
Table 109: China Spreads new product launches (reports) Recent 5 launches
Table 110: China Key Facts
Table 111: China population, by age group, 2000-2005 (millions)
Table 112: China population forecast, by age group, 2005-2010 (millions)
Table 113: China population, by gender, 2000-2005 (millions)
Table 114: China population forecast, by gender, 2005-2010 (millions)
Table 115: China real GDP, 2000-2005 (CNY bn, 2005 prices)
Table 116: China real GDP forecast, 2005-2010 (CNY bn, 2005 prices)
Table 117: China nominal GDP, 2000-2005 (CNY bn, nominal prices)
Table 118: China real GDP, 2000-2005 (US$ bn, 2005 prices)
Table 119: China real GDP forecast, 2005-2010 (US$ bn, 2005 prices)
Table 120: China consumer price index, 2000-2005 (2000=100)
Table 121: China consumer price index, 2005-2010 (2000=100)
Table 122: China exchange rate, 2000-2005

List of Figures

Figure 1: China Spreads value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 2: China Spreads category growth comparison, by value, 2001-2011
Figure 3: China Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 4: China Spreads category growth comparison, by volume, 2001-2011
Figure 5: China Spreads company share, by value, 2005-2006 (%)
Figure 6: China Chocolate Spreads value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 7: China Chocolate Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 8: China Honey value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 9: China Honey volume & volume forecast, 2001-2011 (Kg m)
Figure 10: China Honey company share, by value, 2005-2006 (%)
Figure 11: China Savory Spreads value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 12: China Savory Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 13: China Savory Spreads company share, by value, 2005-2006 (%)
Figure 14: China Jams & Preserves value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 15: China Jams & Preserves category growth comparison, by value, 2001-2011
Figure 16: China Jams & Preserves volume & volume forecast, 2001-2011 (Kg m)
Figure 17: China Jams & Preserves category growth comparison, by volume, 2001-2011
Figure 18: China Jams & Preserves company share, by value, 2005-2006 (%)
Figure 19: China Nut-Based Spreads value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 20: China Nut-Based Spreads volume & volume forecast, 2001-2011 (Kg m)
Figure 21: Global Spreads market split (value terms, 2006) Top 5 countries
Figure 22: Global Spreads market value, 2001-2006 (Top 5 countries)
Figure 23: Global Spreads market split (volume terms, 2006) Top 5 countries
Figure 24: Global Spreads market volume, 2001-2006 (Top 5 countries)
Figure 25: Map of China
Figure 26: Annual data review process