Report Highlights
In 2007, China's SUV market was characterized by "blowout"-type of growth. Homemade low- and middle-class SUVs and imported luxury SUVs both thrived in terms of supply and demand, becoming the fastest-growing segment in China's SUV market. Independent SUV brands started to enter the market forcefully and rapidly expanded their market shares. All major international brands tried to retain their market shares and made greater effort to introduce new models. Competitions for SUV sales will intensify in the future.
While independent SUV brands grow fast, their competition pressures also mount. All major international carmakers now compete in the Chinese market. New models are continuously marketed, while automobile prices continue to drop. Competitions were very intense. As the top choice model for new urban car buyers, SUV has become the main driving force for the growth of the automobile market in recent years. In the next few years, market demand will continue to grow and automakers will face intensified competitions and aggressive industry integration.
In terms of market structure, SUV models showed a dumbbell-shaped structure. The high-end market is controlled by Japanese and German enterprises. In the low-end market, domestic enterprises Greatwall Automotive and Changfeng Automotive competed. Currently, SUV enterprises perform quite differently. The only way to win market is to fully adapt to consumer demand and balance between product safety, energy saving and comfort performances.
In the face of competitions as well as market changes and challenges, the 2007-2008 Annual Report on China's SUV Market released by our team will help enterprises, investors and industry persons to more accurately grasp the growth pattern of China's SUV market, and more profoundly analyze the pattern of competitions in the market:
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More in-depth and detailed market research data. Based on its in-depth research on the key enterprises' key product models, our team offers a vivid description of market changes from the various perspectives of product structure, price segment, regions, provinces and municipalities, urban hierarchy, vertical and horizontal markets and circulation channels, and specifies the future directions for development.
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More comprehensive and in-depth analysis of brand competitions. In addition to summing up enterprises' performances from such diversified dimensions as competition pattern in market segments, competition strategies and SWOT analysis, our team draws upon its profound understanding of the SUV market and uses various market forecasting methods to assess the elements for market successes, and differentiate market leaders and challengers.
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More scientific and comprehensive forecast for future growth. Develop regression models, carry out expert validation for all key market segments and perform linkage analysis with related industry links to ensure the presentation of valuable trend analysis and quantitative forecast results.
Report Framework
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global SUV Market in 2007
(I) Status of Growth
1. Market size
2. Global market structure and layout
(II) Basic Characteristics
(III) Major Countries and Regions
1. Japan
2. The United States
3. Europe
Chapter II Overview of China's SUV Market in 2007
(I) The Growth Environment
(II) Status of Growth
1. Market size
2. Regional structure
3. Market structure
4. Industry profit level
(III) Characteristics of Growth
(IV) Existing Problems
(V) Market Segments
1. By market demand
2. By market price
Chapter III Forecast for China's SUV Market, 2008-2012
(I) Influential Factors
1. Policy factors
2. Economic factors
3. Social factors
4. Technological factors
(II) Forecast for Market Growth
1. Forecast for market size
2. Forecast for market structure
3. Forecast for regional structure
4. Forecast for market segments
Chapter IV Trend of China's SUV Market, 2008-2012
(I) Trend of Production and Consumption
(II) Product Development Trend
(III) Trend of Technology Innovations
(IV) Trend of Competitions
Chapter V Competitions in China's SUV Market in 2007
(I) Competition Models
(II) Competition Pattern
1. Competition pattern
2. Overall competition pattern
3. Potential entrants and substituting products
(III) Leading Enterprises' Competition Strategies
1. GM
2. Guangzhou Honda
Chapter VI User Demand for SUV in China
(I) Brand Preferences
(II) Price Expectations
(III) Sales Promotion
(IV) Purchase Channels
(V) Services Experience
(VI) Purchase Desire
Chapter VII Recommendations
Figures
Fig.1 Distribution and Structure of the Global SUV Market
Fig.2 Pre-Warning and Monitoring of Development of the Automobile Industry
Fig.3 Automobile Industry Fixed Asset Investment Index
Fig.4 Automobile Industry Product Ex-Works Price Index
Fig.5 Market Shares of Four-Wheel SUVs
Fig.6 Forecast for Demand in China's SUV Market, 2008-2010 (Unit: 10,000 sets)
Fig.7 Structure of the Sedan Car Market, 2008-2010-By Displacement
Fig.8 10 Automobile Brands Most Favored by Chinese Consumers
Fig.9 User Preferences for SUVs' Functions
Fig.10 Consumers' Price Expectations for SUV Cars
Fig.7 Forecast for Shares of the Two-Wheel and Four-Wheel SUV Market, 2008-2012
Fig.8 Forecast for Shares of the SUV Market, 2008-2012-By Displacement
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Tables
Table 1 Summary of China's Automobile Output and Sales, January-October 2007-By Model (Unit: set, %)
Table 2 Four-Wheel SUV Output and Sales, January-September 2007-By Model (Unit: set, %)
Table 3 Two-Wheel SUV Output and Sales, January-September 2007-By Model (Unit: set, %)
Table 4 Accumulated Output and Sales of Homemade Four-Wheel SUVs, January-September 2007-By Model (Unit: set, %)
Table 5 Four-Wheel SUV (CKD) Output and Sales, January-September 2007-By Model (Unit: set, %)
Table 6 Comparison of Output and Sales Volume Between Two-Wheel and Four-Wheel SUVs, January-September 2007
Table 7 Total Imports and Exports of Country-Crossing SUVs (Unit: set, %)
Table 8 Accumulated Number of Country-Crossing SUVs by Importing Countries and Regions (Unit: set
Table 9 Comparison of Similar Products Between Greatwall Hover and Honda CR-V
Table 10 Customers' Brand Preferences for Imported Luxury SUV
Table 11 Customers' Brand Preferences for Homemade SUV
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