Report Highlights
In 2001, China Mobile took the lead to introduce mobile GPS/LBS in the China market. In 2003, China Unicom launched LBS service. In the beginning of 2006, operators started to roll out their mobile GPS/LBS service. China Mobile launched its mobile GPS/LBS service in January 2006. Later, China Unicom started to promote mobile GPS/LBS service for industry users. At present, apart from mobile operators and mobile LBS service providers, navigation software developers and mobile phone manufacturers are paying close attention to the market's development. Mobile phone manufacturers also hope to turn GPS navigation function a plus of their products. With the fast growth of the Chinese economy and the improvement of quality of life, GPS service is gradually applied in vehicle positioning, travels and field trips. Moreover, there is great space for application in aviation, sea transport, railways, construction, telecom, and power.
In the face of changes and challenges of competition and market, our team releases 2007-2008 Annual Report on China's GPS/LBS Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development:
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In-depth, full and accurate market research data: On the basis of in-depth research in leading vendors' main product lines, it depicts the changes in the market from the angle of product structure, price brackets, regional markets, vertical markets, parallel markets and distribution channels, and clearly identifies development trend.
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All-round and in-depth brand competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, our team leverages its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
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Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it analyzes related industry links, to present valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global GPS/LBS Market in 2007
(I) Market Size & Growth
1. Market Size & Growth in 2006
2. Technologies Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4. Asia-Pacific
II. Overview of China's GPS/LBS Market in 2007
(I) Market Size & Growth
1. Market Size & Growth, 2005-2007
2. Application Status
(II) Basic Characteristics
(III) Major Technologies
(IV) Application Fields
III. Forecast of China's GPS/LBS Market, 2008-2012
(I) Size Forecast
(II) Structure Forecast
1. Application Structure
2. Technology Structure
IV. Development Trend of China's GPS/LBS Market, 2008-2012
(I) Product Technology
(II) Application Fields
(III) Operators' Service Model
V. Factors Affecting the Market
(I) Favorable Factors
1. Growing Demand for GPS/LBS Service in Various Industries
2. Personal Users' Growing Demand for GPS/LBS Service
3. Impetus Given by the Passenger Car Market to the Development of Car GPS System
(II) Obstacles
1. High Price
2. Slow E-Map Updates
VI. Competition Situation in China GPS/LBS Market
(I) Overall Competition Situation
1. Competition between Existing Operators
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. China Telecom
2. China Unicom
VII. Recommendations
Tables
Development of GPS/LBS Service in China, 2005-2007
Main Application of GPS/LBS Service in China, 2005-2007
Leading Chinese Telecom Operators' GPS/LBS Service in 2007
Leading Chinese GPS/LBS Equipment vendors in 2007
Main GPS/LBS Systems in China in 2007
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Figures
Schematic Diagram of GPS System
Size of the American GPS/LBS Market, 2005-2007
Growth of the American GPS/LBS Market, 2005-2007
Growth of the Japanese GPS/LBS Market, 2005-2007
Growth of the European GPS/LBS Market, 2005-2007
Growth of the Asia-Pacific GPS/LBS Market, 2005-2007
Size & Growth of China's GPS/LBS Market, 2005-2007
Competition Situation in China's GPS/LBS Market in 2007
Forecast of the Size & Growth of China's GPS/LBS Market, 2008-2012
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