Report Highlights
In 2007, automobile sales in China continued to grow fast. Total sales volume topped 8.5 million sets, up by over 20%. While overall sales in the automobile market looked good, sales volume in certain market segments fell. These included cross-type passenger cars and mini-cars. Some market segments grew much faster than the overall market. These included SUV and heavy trucks. The 2007-2008 Annual Report on Sales Channels for Automobiles in China presents a systematic study of the status of China's automobile sales market in 2007, elaborates in detail the different performances of different market segments and analyzes their causes. On this basis, it forecasts and provides recommendations for the automobile sales market in the next 3 years.
From the aspects of market size, market structure and supply and demand relationship, it describes changes in the automobile sales market in 2007, and analyzes the contradictions in the market from the perspectives of sales in various market segments and market characteristics.
It also analyzes the various automobile sales channels in China and their roles. Taking dealers as the main perspective, it applies the 5-factor model for industry competitions to analyze the opportunities and threats which face the main automobile sales channels in China--brand shops (4S and 3S shops), evaluate the means of competitions, advantages and disadvantages of automobile system sales companies, automobile sales groups, brand shops and integrated automobile trading marketplaces and forecast for different sales entities' development trend.
Expounding on the current status of consumer economy and consumption, the report analyzes the different demands which consumers at different levels have for automobile price, use, appearance, quality and use cost, and provide the basis for enterprises to make products that meet consumer demand and formulate suitable marketing strategies.
It assesses future directions for market development and makes quantitative forecast for the size and structure of the automobile sales market, 2008-2012 and the growth pattern of the various market segments:
?
More in-depth and detailed market research data. Based on its in-depth research on overall market size, quarterly market size, market structure for various models and regional market structure, our team offers a vivid description of market changes, and specifies the future directions for development.
?
More comprehensive and in-depth analysis of brand competitions. From the two aspects of automobile supplier (system maker)-seller (dealer) relationship and automobile seller (dealer) and consumer relationship, our team describes in detail changes in market demand and supply relationships, contradictions faced and future development trend.
?
More scientific and comprehensive forecast for future growth. Develop regression models, carry out expert validation for all key market segments and perform linkage analysis with related industry links to ensure the presentation of valuable trend analysis and quantitative forecast results.
Report Framework
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global Automobile Sales Market in 2007
(I) Scale of Sales
1. Overall sales
2. Scale of sales by automobile model
(II) Market Status and Characteristics
(III) Major Countries and Regions
1. The United States
2. Japan
3. European Union
4. Other markets worth attention
Chapter II Overview of China's Automobile Sales Market in 2007
(I) The Growth Environment
(II) Status of Growth
1. Market size
2. Market structure
3. Quarterly sales
4. Regional structure
5. Industry profit level
(III) Characteristics of Growth
(IV) Existing Problems
1. Sales gap between brands widened.
.....
(V) Market Segments
1. By market demand
2. By market price
(1). The passenger car market
(2) . The business vehicle market
Chapter III Forecast for China's Automobile Sales Market, 2008-2012
(I) Influential Factors
1. Policy factors
2. Economic factors
3. Social factors
4. Technological factors
5. Other factors
(II) Forecast for Market Growth
1. Forecast for sales volume
2. Forecast for sales revenues
3. Forecast for product structure
4. Forecast for regional structure
5. Forecast for market segments
Chapter IV Trend of China's Automobile Sales Market, 2008-2012
Chapter V Competitions in China's Automobile Sales Market in 2007
(I) Product Competition Pattern
(II) Pattern of Competitions Between Automobile System makers
(III) Pattern of Competitions Between Dealers
Chapter VI User Demand for Automobile Sales in China
(I) Brand Preferences
(II) Product Quality
(III) Cost of Use
(IV) Price Expectations
(V) Purchase Channels
(VI) Other Factors
(VII) Importance of Demand Factors
Chapter VII Recommendations
Tables
Sales Volume in the Global Automobile Sales Market, 2005-2007
Sales Volume in China's Automobile Sales Market, 2005-2007
Quarterly Sales Volume in China's Automobile Sales Market in 2007
Structure of China's Automobile Sales Market in 2007-By vehicle Model
Passenger Vehicle Sales Statistics in China's Automobile Sales Market in 2007
Business Vehicle Sales Statistics in China's Automobile Sales Market in 2007
Changes in Unit Price in China's Automobile Sales Market, 2005-2007
Forecast for Sales Volume and its Growth in China's Automobile Sales Market, 2008-2010
Forecast for Unit Price Changes in China's Automobile Sales Market, 2008-2010
Forecast for Sales Revenues and its Growth in China's Automobile Sales Market, 2008-2010
Forecast for Structure of China's Automobile Sales Market, 2008-2010-By vehicle Model
...
Figures
Sales Volume in China's Automobile Sales Market, 2005-2007
Sales Revenues in China's Automobile Sales Market, 2005-2007
Quarterly Sales Volume in China's Automobile Sales Market in 2007
Structure of China's Automobile Sales Market in 2007-By vehicle Model
Passenger Vehicles' Share of Sales Volume in China's Automobile Sales Market in 2007
Business Vehicles' Share of Sales Volume in China's Automobile Sales Market in 2007
Changes in Unit Price in China's Automobile Sales Market, 2005-2007
Forecast for Sales Volume and its Growth in China's Automobile Sales Market, 2008-2010
Forecast for Sales Revenues and its Growth in China's Automobile Sales Market, 2008-2010
Forecast for Vehicle Model Structure of China's Automobile Sales Market in 2008
...
