Report Highlights

In 2007, China's sedan car market was characterized by fast and positive growth. Market competitions intensified. While independent sedan car brands grew fast, their competition pressures also mounted. All major international carmakers competed in the Chinese market. New models were continuously marketed, while automobile prices continued to drop. Competitions were very intense. As the top choice model for family cars, sedan car has become the main driving force for the growth of the automobile market in recent years. In the next few years, market demand will continue to grow and automobile manufacturers will face intensified competitions and aggressive industry integration.

In terms of market structure, sedan cars show a 'staircase' pattern. The high-end market is controlled by Japanese and German enterprises. In the low-end market, enterprises perform quite differently. The only way to win market is to fully adapt to consumer demand and balance product performances. In 2007, oil consumption, safety and multi-functionality became the key words for sedan car models.

In the face of competitions as well as market changes and challenges, the 2007-2008 Annual Report on China's Sedan Car Market released by our team will help enterprises, investors and industry watchers to more accurately grasp the growth pattern of China's sedan car market, and more profoundly comb the trajectories of shift in related application values:
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More in-depth and detailed market research data. Based on its quantitative research on the key enterprises' key product models, our team offers a vivid description of market changes from the various perspectives of product structure, price segment, regions, provinces and municipalities, urban hierarchy, vertical and horizontal markets and circulation channels, and specifies the future directions for development.
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More comprehensive and in-depth analysis of brand competitions. In addition to summing up enterprises' performances from such diversified dimensions as competition pattern in market segments, competition strategies and SWOT analysis, our team draws upon its profound understanding of the multifunctional automobile market and uses various market forecasting methods to assess the elements for market successes, and differentiate market leaders and challengers.
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More scientific and comprehensive forecast for future growth. Develop regression models, carry out expert validation for all key market segments and perform linkage analysis with related industry links to ensure the presentation of valuable trend analysis and quantitative forecast results.

Report Framework

Table of Contents
Main Conclusions
Key Findings

Chapter I    Overview of the Global Sedan Car Market in 2007

(I) Status of Growth
1. Market size
2. Global market structure and layout
(II) Basic Characteristics
(III) Major Countries and Regions
1. Japan
2. The United States
3. Europe

Chapter II    Overview of China's Sedan Car Market in 2007

(I) The Growth Environment
(II) Status of Growth
1. Market size
2. Regional structure
3. Market structure
4. Industry profit level
(III) Characteristics of Growth
(IV) Existing Problems
(V) Market Segments
1. By market demand
2. By market price

Chapter III    Forecast for China's Sedan Car Market, 2008-2012

(I) Influential Factors
1. Policy factors
2. Economic factors
3. Social factors
4. Technological factors
(II) Forecast for Market Growth
1. Forecast for market size
2. Forecast for market structure
3. Forecast for regional structure
4. Market segments

Chapter IV    Trend of China's Sedan Car Market, 2008-2012

(I) Trend of Production and Consumption
(II) Product Development Trend
(III) Trend of Technology Innovations
(IV) Trend of Competitions

Chapter V    Competitions in China's Sedan Car Market in 2007

(I) Competition Models
(II) Competition Pattern
1. Competition pattern
2. Overall competition pattern
3. Potential entrants and substituting products
(III) Leading Enterprises' Competition Strategies
1. GM
2. Guangzhou Honda
VI. User Demand for Sedan Cars in China
(I) Brand Preferences
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchase Channels
(VI) Services Experience

Chapter VII    Recommendations

Figures

Fig.1 Distribution and Structure of the Global Sedan Car Market
Fig.2 Pre-Warning and Monitoring of Development of the Automobile Industry
Fig.3 Automobile Industry Fixed Asset Investment Index
Fig.4 Automobile Industry Product Ex-Works Price Index
Fig.5 Percentage of Sedan Car Sales, January-August 2007¡ªBy Displacement
Fig.6 Forecast for Demand in China's Sedan Car Market, 2008-2010 (Unit: 10,000 sets)
Fig.7 Structure of the Sedan CarMarket, 2008-2010¡ªBy Displacement
Fig.8 10 Automobile Brands Most Favored by Chinese Consumers
Fig.9 User Preferences for Sedan Car Functions
Fig.10 Consumers' Price Expectations for SUV Cars

Tables

Table 1 Summary of China's Automobile Output and Sales, January-October 2007¡ªBy Model (Unit: set, %)
Table 2 China's Automobile Output and Sales, January-October 2007 (Unit: 10,000 sets)
Table 3 Output and Sales Volume of Homemade Basic-Type Passenger Cars, 2007Q1-Q3 (Unit: set, %)
Table 4 Number of Private Sedan Cars Owned in Various Regions
Table 5 Statistics on China's Sedan Car Imports and Exports, 2006-2007