Report Highlights
In 2007, the competition pattern in China's automobile market quietly changed amidst overall stability. Market shares changed. Volkswagen and GM performed strongly, while Chery caught up notably. The product structure became clearer. Passenger cars, particularly personal and family economy-type cars became the main driving force for the demand for automobiles. This was due to improved consumption rationality and all major enterprises shifting their focus of competitions from maximizing profit to market share maximization. The fast rise of independent brands became a main feature of China's automobile market in 2007. It has produced a profound impact on product structure, price distribution and evolution of competition strategies.
In terms of market structure, personal and family economy-type cars priced between RMN100,000 and 110,000 have become the mainstream in the passenger car market. In the business car market, light truck automobile and light passenger cars were the main driving force for the growing demand for business vehicles. Automobiles' fuel economy and environment-friendly performance featured highly in consumers' decision-making. The importance of brands has reduced in relative terms. Independent brands which emphasize price/performance ratio saw their market shares gradually expanding...
In the face of competitions as well as market changes and challenges, the 2007-2008 Annual Report on China's Automobile Market (General Report) released by our team will help enterprises, investors and industry persons to more accurately grasp the growth pattern of China's automobile market:
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More in-depth and detailed market research data. Based on its quantitative research on the overall industry and case studies of key enterprises, our team offers a vivid description of market changes from the various perspectives of product structure, price distribution, market shares, output and sales growth, technology progress and impact of policies, and specifies the future directions for development.
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More comprehensive and in-depth analysis of brand competitions. In addition to summing up enterprises' performances from such diversified dimensions as competition pattern in market segments, competition strategies and SWOT analysis, our team draws upon its profound understanding of the automobile market to establish a CMP matrix system for 5 major automakers to assess the elements for market successes, and differentiate market leaders and challengers.
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More scientific and comprehensive forecast for future growth. Develop regression models, carry out expert validation for all key market segments and perform linkage analysis with related industry links to ensure the presentation of valuable trend analysis and quantitative forecast results.
Report Framework
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global Automobile Market in 2007
(I) Status of Growth
1. Market size in 2007
2. Global market structure and layout
(II) Basic Characteristics
1. There was continuous strengthened focus on new energy automobile technologies.
2. New markets represented by China were the main force pushing up automobile output growth.
3. Multinational R&D and production in the automobile industry were further improved.
(III) Major Countries and Regions
1. The United States
2. Japan
3. Germany
Chapter II Overview of China's Automobile Market in 2007
(I) The Growth Environment
1. The policy environment
2. The economic environment
3. The social environment
(II) Status of Growth
1. Market size
2. Regional structure
3. Industry profit level
(III) Characteristics of Growth
1. Independent R&D and independent brands became fashions in the automobile market.
2. Supply and demand maintained fast growth, and were basically in balance.
3. Business vehicle competitions were stable, while car competitions were intense. The competition pattern gradually took shape.
(IV) Existing Problems
(V) Market Segments
1. Passenger vehicles
2. Business vehicles
Chapter III Forecast for China's Automobile Market, 2008-2010
(I) Influential Factors
1. Policy factors
2. Economic factors
3. Social factors
4. Technological factors
(II) Forecast for Market Growth
1. Forecast for Market Size
2. Forecast for Market Structure
3. Forecast for Market Segments
Chapter IV Trend of China's Automobile Market, 2008-2010
(I) Trend of Production and Consumption
1. Demand for new energy automobiles will continue to grow.
2. Independent brand automobiles will have more market shares.
3. Economy-type family car competitions will intensify further.
(II) Product Development Trend
1. Appearance design will become more important.
2. Mini car will become a new market growth point.
3. Network-type multimedia automobiles will be the main trend.
(III) Trend of Technology Innovations
1.Electronic control and safety protection
2. New energy technologies
(IV) Trend of Competitions
1. Multinational automobile companies will continue to firmly control the car market.
2. Certain independent brands will make breakthroughs in certain product fields.
3. Japanese enterprises will attain more market shares.
Chapter V Competitions in China's Automobile Market in 2007
(I) Competition Models
1. Price competition
2. Brand competition
(II) Competition Pattern
1. Overall competition pattern
2. Potential entrants and substituting products
(III) Leading Enterprises' Competition Strategies
1. FAW Volkswagen
2. Shanghai Volkswagen
3. Shanghai GM
4. Chery Automotive
5. FAW Toyota
(IV) Services
Chapter VI User Demand for Automobile in China
(I) Brand Preferences
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchase Channels
(VI) Services Experience
Chapter VII Recommendations
Tables
Global and Regional Automobile Output, 2001-2007
Comparison of China's Automobile Imports and Exports, 2005-2007
Product Structure of China's Automobile Market, 2005-2007
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Figures
Global and Regional Automobile Output, 2001-2007
Growth Trend of car Output and Sales in China, 2003-2007
Comparison of Sales Revenues in China's Car Market, 2003-2007
Comparison of Profits in China's Car Market 2003-2007
Makeup of Sales in China's Car Market in 2007
Forecast for Size of China's Car Market, 2008-2010
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