Report Highlights
In 2007, China's automobile audio market quietly underwent rational reshuffling. Fairly fast market growth was maintained. This was due to the high market demand for automobiles as well as all major enterprises shifting their focus of competition from price to application values. However, there was no improvement in the polarization and decline of small- and medium-scale brands. The Mathew Effect of competitions sped up the concentration and integration of China's automobile audio market.
In terms of market structure, Chinese and foreign automobile audio makers divided the market evenly. The focus of competition changed from the automobile system parts market to the retail and assembly market. There was an obvious trend of sales channel diversification. Terminals' ability became more important…
In the face of competitions as well as market changes and challenges, the 2007-2008 Annual Report on China's Automobile Audio Market released by our team will help enterprises, investors and industry persons to more accurately grasp the growth pattern of China's automobile audio market:
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More in-depth and detailed market research data. Based on its in-depth research on the key enterprises' key product models, our team offers a vivid description of market changes from the various perspectives of market size, regional structure, market structure and industry profit level, and specifies the future directions for development.
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More comprehensive and in-depth analysis of brand competitions. In addition to summing up enterprises' performances from such diversified dimensions as competition pattern in market segments, competition strategies and SWOT analysis, our team draws upon its profound understanding of the automobile audio market to establish a CMP matrix system with 31 items in six major categories to assess the elements for market successes and to differentiate market leaders and challengers.
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More scientific and comprehensive forecast for future growth. Develop regression models, carry out expert validation for all key market segments and perform linkage analysis with related industry links to ensure the presentation of valuable trend analysis and quantitative forecast results.
Report Framework
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global Car Audio Market in 2007
(I) Status of Growth
1. Market size
2. Global market structure and layout
(II) Basic Characteristics
(III) Major Countries and Regions
1. The United States
2. Europe
3. Japan
Chapter II Overview of China's Automobile Audio Market in 2007
(I) The Growth Environment
(II) Status of Growth
1. Market size
2. Regional structure
3. Market structure
4. Industry profit level
(III) Characteristics of Growth
(IV) Existing Problems
(V) Market Segments
1. The OEM market
2. The retail market
Chapter III Forecast for China's Automobile Audio Market, 2008-2012
(I) Influential Factors
1. Policy factors
2. Economic factors
3. Social factors
4. Technological factors
(II) Forecast for Market Growth
1. Forecast for market size
2. Forecast for market structure
3. Forecast for regional structure
4. Forecast for market segments
Chapter IV Trend of China's Automobile Audio Market, 2008-2012
(I) Trend of Production and Consumption
(II) Product Development Trend
(III) Trend of Technology Innovations
(IV) Trend of Competitions
Chapter V Competitions in China's Automobile Audio Market in 2007
(I) Competition Models
(II) Competition Pattern
1. Overall competition pattern
2. Potential entrants and substituting products
(III) Leading Enterprises' Competition Strategies
1. Foreign enterprise: Sony
2. Domestic enterprise: Hangsheng
Chapter VI User Demand for Automobile Audio in China
(I) Brand Preferences
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Information Channels
(VI) Services Experience
Chapter VII Recommendations
Tables
Sales Volume and Growth in China's Automobile Audio Market, 2003-2007
Main Automakers' OEM Audio Parts Enterprises in China in 2007
Changes in Independent Automobile Audio Brands' Market Shares, 2005-2006
China's Top 10 Automobile Audio Brands and Their Market Shares in 2006
Brand Recognition in China's Automobile Audio Market in 2007
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Figures
Statistics on Reasons for Consumers' Purchases in China's Automobile Audio Market in 2007
Consumers' Attention to performance in China's Automobile Audio Market in 2007
Brand Mentioning Ratios in China's Automobile Audio Market in 2007
Prices and Types of Mainstream Products in China's Automobile Audio Market in 2007
Research on Consumers' Information Acquisition Channels in China's Automobile Audio Market in 2007
Research on Product Satisfaction in China's Automobile Audio Market in 2007
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