2004-2005 Annual Report on China Automobile Marketing Channel

http://www.chinaccm.com 2005-4-9 8:43

Published:            April 2005
Price (USD):         $1,500 /hard copy
                                $1,650 /PDF
                                $1,800 /both

Report Summary

The report sums up the development of the automobile marketing channels in China in 2004.  Through accurate data and full elaboration, it describes the features, structure and models of these channels from various angles, and presents comprehensive assessment of representative channel distributors' competitiveness. 

The report especially points out the following:  In 2004, automobile marketing channels were diversifying in China.  In the tier-1 market, a marketing system dominated by 4S stores has taken shape.  In the tier-2 market, including provincial cities in non-coastal areas and economically developed areas, car trading market remains the mainstream sales model.  As competition heats up, car price will keep dropping in China.  Thus, car dealers will face a more austere environment.  For car services and after-sales market, large-scale trading market is becoming an emerging force that no one can afford to neglect.  Consolidation becomes a new trend for automobile marketing channels. 

After analyzing major factors affecting the development of China's automobile marketing channel market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market.  Finally, it provides competition strategy recommendations for automobile channel partners and carmakers. 

Report Outline

Section 1    Development Environment for Automobile Marketing Channels in China, 2004

1.1    Market Size
1.2    User Base & Structure
1.3    Competition Situation

Section 2    Size & Structure of China Automobile Marketing Channel, 2004

2.1    Automobile Marketing Channels
2.2    Structure of Automobile Marketing Channels
2.3    Size of Automobile Marketing Channels

Section 3    Study of Competition in Automobile Marketing Channels in China, 2004

3.1    Study of Competition among Carmakers for Channels
3.2    Study of Competition among Channel Distributors
3.3    Competition Analysis

Section 4    Development Features of Automobile Marketing Channels in China, 2004

4.1    Channel Model
4.2    Channel Size 
4.3    Competition among Channel Distributors
4.4    Channel Strategy

Section 5    Factors Affecting the Development of Automobile Marketing Channels in China, 2005-2009

5.1    Industry Environment
5.2    User Demand

Section 6    Development Trend of Automobile Marketing Channels in China, 2005-2009

6.1    Analysis of Development Trend of Vendors Channels
6.2    Analysis of Development Trend of Channel Distributors

Section 7    Forecast of Automobile Marketing Channels in China, 2005-2009

7.1    Forecast of Market Size
7.2    Forecast of Market Structure

Section 8    Recommendations

8.1    Recommendations on Channel Strategy for Carmakers
8.2    Recommendations on Development Strategy for Channel Distributors

Report Specifications

1.    Objective of Report
2.    Research Scope
3.    Survey Region
4.    Data Source
5.    Research Approaches
6.    General Definition
7.    Market Definition
8.    Evaluation Index System of Competitiveness
9.    Forecasting Model
10.  Special Specifications
11.  Research Object