Report Highlights
In 2008, growth rate of mobile phone output dropped sharply in China, which directly affected the development of the mobile phone screen market. In the mobile phone screen market, touch screen is the bright spot at present. Currently, while touch screens largely take the form of resistance touch screen, vendors are working hard to develop other technologies. For example, iPhone adopts touch sensor technology to achieve multi-touch, while Sharp and TMDisplay are developing built-in optical touch technology. In the future, these technologies may be among the dominant technologies in the market. In the next few years, although resistance touch screen will remain mainstream in the touch screen market, its market share will fall.
China's mobile phone screen market has been dominated by Japanese and Korean vendors, but their market share will be eroded as Taiwanese players join the game. Major homegrown Chinese screen vendors include Truly, Varitronix Pengyuan, BYD and Tianma, which mainly act as suppliers for local mobile phone makers. They need to increase market shares and boost competitiveness.
In the face of changes and challenges of competition and market, we release the 2008-2009 Annual Report on China's Mobile Phone Screen Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and comb the development track of application value.
* In-depth, full and accurate market research data: The report depicts changes in the market in 2008 from the angle of market size, material structure, resolution structure, size structure, and key application, and discerns the market's development direction.
* All-round and in-depth brand competition analysis. In addition to summing up enterprises' performance in the dimension of situation in market segments, competition strategies and SWOT analysis, we leverage the deep understanding of IT market, to review the successful elements in the market.
* Scientific and complete forecasts: Through modeling regression and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.
